Summary
Overview
Work History
Education
Skills
Accomplishments
Software
Timeline
Hi, I’m

Lester Chua

Boutique Manager
Singapore
Lester Chua

Summary

Experienced leader and people’s person. Process oriented and objective driven. Practice dynamic leadership style and maintains very open communications with all levels. Aim to continue growing in retail trade.

Overview

18
years of professional experience
3
Languages

Work History

Oevaali Art Shop
Singapore

Boutique Manager
12.2023 - Current

Job overview

  • Responsible for the daily store operations and supervising a team of retail associates, Ensuring visual merchandising and housekeeping are kept to company standards, Maintaining a high standard of personal and team members grooming & appropriate conduct, Provides excellent customer service and maintains a pleasant shopping environment consistent with our brand image, Establish regular contacts with existing and new customers, maintain healthy customer relationships, and keep customers informed on new products or services, changes, etc., Manage inventory and company assets, recommending to the Partners orders of inventory, Working closely with the Partners on sales activities and being part of store events
  • Constantly providing constructive feedback to the management on various aspects, Proactively give suggestions to drive store traffic and activities, Managing international online store, fulfilling all online orders, refunds, exchanges, Manage WhatsApp business line and Meta business suite for Facebook/Instagram inquiries, Managing social media platform xiaohongshu

COURTS@Lot One
Singapore

Deputy Store Manager
04.2017 - 11.2023

Job overview

  • Achieves branch sales target, goals and objectives, Oversees the daily operations of the store, allocate resources accordingly to ensure business objectives are met and within procedures/guidelines; ensures effective utilization of store space, Works closely with department managers to evaluate daily operations through proper analysis and makes recommendation along with initiating actions to enhance staff productivity, effectiveness and profitability of the store, Strategizes and liaises with the key commercial departments to drive store sales, Coach managers and staff in clarifying opportunities to drive sales and profitability, overcome challenges/obstacles, enhance morale, and ensure company policies and procedures are adhered to, Manages stock levels and control to ensure stock availability, minimizing aged and damaged stock, and minimizing stock loss, Monitors sales figures, analyzes and interprets data and trends and discusses this information with superiors for forward planning, Protect the brand image, ensuring expected service performance and customer experiences are managed and sustained, Conducts regular floor walks to make sure that brand integrity is maintained; visual merchandising standards and good housekeeping standards are set and maintained at the highest level; maintains high quality in-store display with maximum cleanliness and upkeep of fixtures, Ensures that product knowledge is at peak among all salespeople, Deals with Human Resources matters such as interviewing potential staff, conducting appraisals and performance reviews and counseling, as well as ensures staff are skilled by providing, recommending or organizing training and development by liaising with HR and through own in-store initiatives (e.g
  • Short quizzes on product knowledge, on the job training), Develops direct reports and others to help build internal talent pool, Ensures staff understands and adheres to security and operational procedures, Supports internal audit for compliance and development of risk management for stores, Ensures articulation of company's desired image and position and assures consistent communication both internally and externally, Maintaining a highly productive, experienced and motivated organizational culture within the branch consistent with company core values utilizing effective management/leadership tools (performance measurement, skills assessment and training, process training)

Singapore

Assistant Retail Store Manager
10.2015 - 08.2016

Job overview

  • Meeting financial year targets and management objectives, Meeting high standards of KPI including mystery shopping audit quarterly, 2nd in-charge as the stand-in duty manager when the store manager is not around, Attend weekly operations meeting at headquarters (Once a month), Presentation of monthly sales report, account for all sales target of store, Conduct daily briefing and debriefing of staff, Oversees day to day operations of store, Recruit, hire and motivate team, Coaching and training of all retail staff and cashiers, Resolve all customers complain, service recovery when service process breaks down, Visual merchandising, store presentations, Accountable for all stocks and demo units in store, Manage store security, Plan rosters, enforce discipline, punctuality, attendance of staff, Computing monthly commission computation for all staff in store, Computing monthly Biometric and OT claim for all staff in store, Cashiering duties, Handling of cash - daily bank in, Ordering of apple products and 3rd party accessories via requisition through buying team, Monitoring prices of all products are updated as per monthly promotions, Control of RMA goods, retuning of ageing products to supplier monthly, Yearly attend 1 IT show as IC/2nd IC as overall in-charge of IT Show booth, In-charge of shopping mall atrium show

Singapore

SCDF Fire and Rescue specialist (Sergeant)
12.2011 - 12.2013

Job overview

  • First responder for 995 emergency calls, Vehicle commander and incident manager at ground when first arrival at scene of fire/accident, Section commander for a team of 4 when entering risk area for firefighting and rescue operations, In-charge for Fire safety and Enforcement component in fire station, Daily conduct of surprise checks at surrounding areas which is classified as high risk areas, Assist regulars in issuing fines and advising public on awareness of fire safety act and actions in times of emergencies, Assist when requested for presence during conducting of fire drill; companies/schools (e.g
  • SP, NUS, Secondary schools), Proficient in Firefighting, mitigation and rescue operations including first aid/cpr, Certified fire investigator for conducting and documenting fire incidents

Singapore

Samsung IT promoter (IT computers)
09.2011 - 11.2011

Job overview

  • Closing deals, Daily sales figure reporting/sales meetings

Creatus Pte Ltd
Singapore

Mac Sales Consultant
01.2011 - 08.2011

Job overview

  • Closing deals, Demo Artist, Daily phone conference/sales meetings, Obtained APP level in apple sales training online program, Has built good rapport with store manager

Singapore

Lenovo IT promoter (IT computers)
07.2010 - 12.2010

Job overview

  • Closing deals, Monthly sales quota meeting, Frequent product trainings, Has built good rapport with store manager

Gain City
Singapore

Sales Specialist
05.2010 - 06.2010

Job overview

  • Closing deals, Promoting in house membership, Customer service, Proficient in Navision system

SGS Testing & Control Services Singapore Pte Ltd
Singapore

Human Resource Assistant
03.2008 - 04.2008

Job overview

  • Administrative tasks, Data entry

Palladine Pte Ltd
Singapore

Sales Promoter (AV products)
10.2006 - 01.2007

Job overview

  • Closing deals, Coordinating delivery

Education

Singapore Institute Of Retail Studies
SIRS

WSQ Diploma In Retail Management from Retail Management
02.2016

University Overview

Singapore Civil Defence Academy
CDA

Diploma In Emergency Respnse from Fire And Rescue
07.2012

University Overview

Boon Lay Secondary School
Singapore

O Levels from Ordinary Levels
12.2006

University Overview

Skills

Retail Management

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Accomplishments

Accomplishments

In previous organizations

- Year 2018 – Nominated “Young Retail Executive of the year” for SRA Award

- Year 2018 – GEMS Silver award

- Year 2017 – Fraud Preventive Appreciation Recognition (due to alertness in preventing theft in Tiong Bahru store and successful arrest of the shoplifter)

- Premium Service Gems of RIMS (Retail Industry Mystery Shopping) award 2013, 2014, and 2015.

- Epicentre Retail Store of the year (Marina Bay Sands) 2013, 2015.

In School and during NS

- Attended Outward Bound Sabah 9-day SCDF section commander leadership program in 2012.

- Attained cadet Lieutenant in NCC 2007

- Participated in a dance “Phoenix” at Hong Kong’s “Chinggay” 2006

- Attained Staff Sergeant (SSG) in NCC with post of Platoon Sergeant then Regiment Sergeant Major 2005 & 2006

- Received Colours award for leadership in CCA 2005

- Participated in NDP as cheer leading in a mass dance “wings to soar” 2005.

Software

Navisions

Business Central

Zyllem

SAP

Microsoft office

Magneto

Shopify

Timeline

Boutique Manager
Oevaali Art Shop
12.2023 - Current
Deputy Store Manager
COURTS@Lot One
04.2017 - 11.2023
Assistant Retail Store Manager
10.2015 - 08.2016
SCDF Fire and Rescue specialist (Sergeant)
12.2011 - 12.2013
Samsung IT promoter (IT computers)
09.2011 - 11.2011
Mac Sales Consultant
Creatus Pte Ltd
01.2011 - 08.2011
Lenovo IT promoter (IT computers)
07.2010 - 12.2010
Sales Specialist
Gain City
05.2010 - 06.2010
Human Resource Assistant
SGS Testing & Control Services Singapore Pte Ltd
03.2008 - 04.2008
Sales Promoter (AV products)
Palladine Pte Ltd
10.2006 - 01.2007
Singapore Institute Of Retail Studies
WSQ Diploma In Retail Management from Retail Management
Singapore Civil Defence Academy
Diploma In Emergency Respnse from Fire And Rescue
Boon Lay Secondary School
O Levels from Ordinary Levels
Lester ChuaBoutique Manager