Leong Wai Hoong (Vincent)

• Conceptualizing strategies to market beverages such as Tsingtao draft beer, wine and spirits, generating sales conversions and to deliver a superior customer experience
• Monitoring of targeted as well as actual sales to determine the extent of marketing support required
• Achieving marketing and sales operational objectives by collecting and analyzing market intelligence of competitors
• Identifying new sales and marketing channels as well as finding the best solution to promote the business
• Measuring marketing campaigns' performance, budgetary allocations and undertaking campaign enhancement activities for better ROI on marketing expenditure
• Forecasting and developing annual sales quotas
• Managing company daily operations and forecasting of stock shipments
• Following up sales activities with clients and potential clients
• Sourcing and Negotiating terms and conditions with brand principals, distributors and agents

• Forecasted sales and established processes to achieve sales objectives and related metrics.
• Worked diligently to resolve unique and recurring complaints, promoting loyalty, and enhancing operations.
• Consistently serviced accounts to maintain active contacts and continuously promote profitable offerings.
• Evaluated costs against expected market price points and set structures to achieve profit targets.
• Investigated competitive landscape to anticipate negative business impacts.
• Connected with prospects through trade shows, cold calling and local-area networking.
• Established ambitious sales targets, managed deployment strategies, and developed go-to-market plans to capitalize on every revenue opportunity.
• Developed sales strategy based on research of consumer buying trends and market conditions.
• Formulated and presented innovative strategies to stakeholders to build successful sales plans.
• Coached and counseled sales personnel, assisting with individual selling efforts and helping sales representatives reach targets.
• Resolved customer issues quickly to close deals and boost client satisfaction.
• Conducted team meetings to reinforce goals and objectives and set clear expectations about policies and procedures.
• Evaluated performance against goals and implemented appropriate development plans.
• Maintained relationships with customers and found new ones by identifying needs and offering appropriate services.
• Identified, hired and trained highly-qualified staff by teaching best practices, procedures, and sales strategies to add value and expertise to sales department.
• Grew sales and boosted profits, applying proactive management strategies and enhancing sales training.
• Met with clients, delivering presentations, and educating on product and service features and offerings.
• Maintained ethical and positive working environment to reduce turnover and promote high retention rates.
• Attended industry shows, conventions, and other meetings with primary mission of expanding market opportunities.

• Planned, implemented, and tracked sales and marketing strategies to promote brand products.
• Created and managed budgets to maximize brand reach and engagement.
• Researched and identified new opportunities for product and brand development.
• Developed and executed branding campaigns to educate target audiences on product features, benefits and values.
• Analyzed customer feedback and market trends to make informed decisions about product and brand messaging.
• Managed and oversaw creative projects to drive quality, accuracy and deadline management.
• Researched market trends to identify customer needs and preferences for strategic planning.
• Monitored and evaluated marketing and advertising campaigns to support brand consistency and engagement.
• Cultivated relationships with key stakeholders, vendors and industry influencers to create positive brand experiences.
• Organized and delivered training sessions for new product content and technological advancements.
• Oversaw preparation of marketing copy, images, videos, emails, and other collateral.
• Established, initiated and optimized business development strategies based on company targets, product specifications, market data, and budget factors.
• Coordinated with design and media teams to develop high-quality creative assets.
• Analyzed and reported on KPIs to validate and demonstrate success of marketing campaigns.
• Managed budget allocation and resource utilization to maximize marketing ROI.
• Led team of marketing professionals, offering mentoring and coaching to build knowledge and skills, as well as to maximise productivity,
• Generated sponsorships with related and partnering entities to enhance marketing objectives.

• Handled customer relations issues, enabling quick resolution, and client satisfaction.
• Conducted team meetings to reinforce goals and objectives and set clear expectations about policies and procedures.
• Coached and counseled sales personnel, assisting with individual selling efforts and helping sales representatives reach targets.
• Maintained relationships with customers and found new ones by identifying needs and offering appropriate services.
• Met with clients, delivering presentations, and educating on product and service features and offerings.
• Maintained ethical and positive working environment to reduce turnover and promote high retention rates.
• Identified, hired and trained highly-qualified staff by teaching best practices, procedures, and sales strategies.
• Attended industry shows, conventions, and other meetings with primary mission of expanding market opportunities.
• Utilized metrics to modify low-performing sales and marketing programs and plans to increase effectiveness.
• Achieved sales goals and service targets by cultivating and securing new customer relationships.
• Exceeded sales quotas and increased profitability through effective sales strategy and business planning.
• Collaborated with upper management to implement continuous improvements and exceed team goals.
• Held one-on-one meetings with sales team members to identify selling hurdles and offered insight into best remedy.
• Compiled and analyzed data to determine approaches to improve sales and performance.
• Achieved established KPI for company, regional team and individual performance through teamwork and focus on customers.
• Liaised with sales, marketing, and management teams to develop solutions and accomplish shared objectives.

Sales Executive (Apr 2002) to Senior Sales Executive (Jan 2004) to Assistant Sales Manager (Apr 2005) to Sales Manager (Mar 2008)

Bartender to Bar Supervisor to Assistant Manager to Bar Manager.

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America Club waiter - 18 months

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