LEON LIM
B2B Sales Leader | Growth Strategist | Client Relationship Expert
Singapore
Summary
Dynamic and client-focused business development leader with over 19 years of experience driving strategic partnerships, sales growth, and operational excellence across the localization, legal, and technology sectors. Skilled in consultative selling, key account management, and team leadership, particularly in regulated industries such as Finance, Legal, Crypto, and Web3. Passionate about simplifying localization processes and empowering compliance through technology and collaboration.
Overview
26
26
years of professional experience
2
2
Languages
Work History
Senior Director, Business Development, SEA
EC Innovations, Inc.
01.2023 - Current
- Lead SEA Business Development team, driving growth in Finance, Crypto, and Legal verticals. Spearhead partnerships to expand EC Innovations’ footprint in Asia-Pacific. Champion innovative translation technologies to enhance compliance and cultural alignment.
- Led cross-functional teams to drive organizational strategy and enhance operational performance.
- Developed and implemented strategic initiatives to optimize resource allocation and improve efficiency.
- Mentored and coached senior management to foster leadership development and succession planning.
- Analyzed market trends and competitive landscape to inform strategic planning and decision-making.
- Oversaw budget management and financial forecasting to ensure alignment with corporate objectives.
- Facilitated stakeholder engagement to align strategic priorities and enhance organizational buy-in.
- Spearheaded process improvements that resulted in enhanced productivity and reduced operational costs.
- Created an agile working environment, enabling rapid response to changing business needs without sacrificing quality or performance standards.
- Developed strong relationships with key industry partners, fostering collaboration and mutual growth opportunities.
- Drove strategic improvements to enhance operational and organizational efficiencies.
Director, Business Development
EC Innovations, Inc.
04.2021 - 01.2023
- Lead SEA Business Development team, driving growth in Finance, Crypto, and Legal verticals. Spearhead partnerships to expand EC Innovations’ footprint in Asia-Pacific. Champion innovative translation technologies to enhance compliance and cultural alignment.
Key Enterprise Manager
LexisNexis
04.2020 - 04.2021
- Sold subscription-based legal content and compliance solutions to enterprise clients. Expanded LexisNexis’s market reach by identifying new opportunities in corporate and legal sectors. Served as corporate segment lead providing compliance insights.
Business Development Manager
LexisNexis
03.2019 - 04.2020
- Sold subscription-based legal content and compliance solutions to enterprise clients. Expanded LexisNexis’s market reach by identifying new opportunities in corporate and legal sectors. Served as corporate segment lead providing compliance insights.
Client Services Manager, APAC
Cartus
04.2015 - 03.2019
- Managed APAC regional accounts for global mobility programs of Fortune 500 clients. Oversaw service delivery operations, vendor partnerships, and compliance initiatives. Designed process improvement strategies driving client satisfaction and revenue growth.
Key Account Manager, APAC
Cartus
04.2013 - 04.2015
- Managed APAC regional accounts for global mobility programs of Fortune 500 clients. Oversaw service delivery operations, vendor partnerships, and compliance initiatives. Designed process improvement strategies driving client satisfaction and revenue growth.
Team Manager, Account Service
Kingsmen Creatives Ltd
07.2009 - 04.2013
- Led sales and operations teams for exhibitions and events across APAC. Managed clients in FMCG, Travel Retail, Aviation, and Government sectors. Exceeded revenue and retention targets through strategic leadership.
- And earlier roles (2006–2009)
Sales Officer
Citi
07.2005 - 06.2006
- Promoted credit facilities and financial products through relationship-based sales.
System Specialist
Ministry of Defence
07.1999 - 05.2005
- Operated advanced military systems and led process improvement initiatives. Mentored and trained junior personnel.
Education
Bachelor of Arts - Multimedia Design
Diploma - Intelligent Building Technology
Skills
Business Development & Strategy
Key Account & Client Relationship Management
Cross-Functional Team Leadership
Sales Enablement & Market Expansion
Strategic Partnerships in Regulated Industries
Collaborative leadership
Team management
Data analytics
Strategic planning
CERTIFICATIONS & AWARDS
Innovative Customer Service Techniques, Business-to-Business Sales, Strategic Thinking & Selling to Executives, Giving Your Elevator Pitch, Client Enabler Award (CY2018)
Accomplishments
- Brought in the organization's 2nd largest Crypto Exchange key account in2023, with a total annual value of USD $2 million per annual.
- Top Overseas Sales person (excluding China) in 2024.
- Increased yearly revenue by 10% year on year (2023 vs 2024).
Timeline
Senior Director, Business Development, SEA - EC Innovations, Inc.
01.2023 - Current
Director, Business Development - EC Innovations, Inc.
04.2021 - 01.2023
Key Enterprise Manager - LexisNexis
04.2020 - 04.2021
Business Development Manager - LexisNexis
03.2019 - 04.2020
Client Services Manager, APAC - Cartus
04.2015 - 03.2019
Key Account Manager, APAC - Cartus
04.2013 - 04.2015
Team Manager, Account Service - Kingsmen Creatives Ltd
07.2009 - 04.2013
Sales Officer - Citi
07.2005 - 06.2006
System Specialist - Ministry of Defence
07.1999 - 05.2005
Temasek Polytechnic - Diploma, Intelligent Building Technology
Curtin University - Bachelor of Arts, Multimedia Design