Leon Lau
Business Development Manager
Singapore
Summary
Results-driven professional with a strong background in driving sales growth, fostering client relationships, and devising innovative business strategies. Demonstrated success in boosting revenue and enhancing customer loyalty through strategic initiatives. Proficient in market analysis, product positioning, and marketing tactics to uncover new business prospects.
Overview
11
11
years of professional experience
2
2
years of post-secondary education
2
2
Certifications
2
2
Languages
Work History
Business Development Manager - ASEAN
Red Education
01.2025 - Current
- Managed key accounts, vendors, and sales channels to deliver customized training programs aligned with client skill gaps, driving workforce upskilling in Thailand, Philippines and Indonesia.
- Developed and executed strategic sales plans, achieving and exceeding quarterly sales performance targets.
- Maintained a strong and accurate pipeline of opportunities using CRM tools, ensuring consistent deal flow and revenue forecasting accuracy.
- Collaborated with operations and delivery teams to ensure seamless end-to-end course execution and client satisfaction.
- Built and nurtured high-impact relationships across direct and channel sales teams to expand market reach.
- Followed up on marketing campaigns and event leads, converting interest into qualified opportunities.
- Represented the organization at regional trade shows and industry events, strengthening brand presence and generating new business leads.
Solutions Sales Manager
Tech Data Advanced Solutions - Enterprise Software & Cloud Community
07.2024 - 01.2025
- Developed strategic business plans aimed at expanding and enhancing the F5 product lines and associated service offerings, aligning closely with market demands and customer needs.
- Led targeted sales enablement initiatives that empowered the TD SYNNEX team and extended partner ecosystems to deepen technical knowledge and boost sales performance.
- Delivered comprehensive and engaging training sessions to technical sales teams, ensuring strong F5 product expertise and confidence in solution selling.
- Crafted and implemented innovative marketing strategies designed to support and drive the objectives of the F5 product group, increasing brand visibility and demand generation.
- Established and maintained robust, collaborative joint ventures with key vendors and channel partners, fostering long-term business growth and mutual success.
- Consistently achieved vendor revenue targets and maintained healthy profit margins by executing well-structured business plans and proactive account management.
- Catalyzed significant revenue growth within F5 White Space and Territory Accounts through targeted business development and strategic customer engagement.
- Elevated vendor and partner satisfaction by providing dedicated relationship management, timely support, and regular performance reviews.
- Maintained detailed and up-to-date pipeline tracking for F5 product groups, enabling accurate sales forecasting and resource planning.
- Collaborated closely with vendors on business forecasting, market trend analysis, and strategic planning to align efforts and maximize growth opportunities.
- Produced insightful analytical reports that guided commercial strategy, optimized sales approaches, and supported data-driven decision-making.
Business Development Representative
PropertyGuru Group
07.2019 - 07.2024
- Consistently exceeded sales targets by over 100% for four consecutive years, demonstrating unwavering commitment to performance excellence and revenue growth.
- Cultivated and maintained strong, trust-based client relationships, resulting in exceptional customer satisfaction levels and high client retention rates.
- Leveraged deep expertise in real estate sales to engage and build rapport with top-tier executives across global markets, facilitating successful deal closures.
- Improved overall team effectiveness by conducting thorough script evaluations and actively monitoring sales activities, ensuring alignment with best practices and sales goals.
- Delivered compelling and persuasive presentations fluently in both English and Chinese, effectively communicating value propositions to diverse audiences.
- Generated quality leads and expanded client base by executing targeted cold calling campaigns, tailored to meet strategic business objectives.
- Stayed ahead of the competition by continuously researching and analyzing market trends and competitor offerings to adapt sales strategies proactively.
- Negotiated favorable contract terms and agreements with vendors, suppliers, partners, and clients, optimizing business outcomes and fostering long-term partnerships.
Account Management Executive
LGA Telecom Pte Ltd
12.2018 - 05.2019
- Spearheaded management of the company's TOP 10 Accounts, ensuring strategic oversight and robust revenue streams.
- Expertly negotiated and drafted contracts to optimize profitability and secure advantageous terms.
- Maintained proactive and punctual communication with clients and partners, reinforcing trust and reliability.
- Aligned organizational goals with product offerings through keen understanding of client objectives.
- Executed on-site client visits and led sales meetings to drive engagement and product understanding.
- Cultivated enduring client relationships by providing consistent follow-ups and personalized attention.
- Engaged in networking events to expand professional connections and uncover new business opportunities.
Senior Sales Executive
STH Financial
07.2014 - 12.2018
- Exceeded sales targets by effectively managing a diverse portfolio of products and services.
- Introduce product features and benefits to New-To-Bank customer and increase New-To-Bank Acquisitions.
- Developed customized proposals that addressed specific client needs, ultimately securing their commitment and loyalty.
- Adhered to strict internal polices and government regulations.
- Generated leads through cold-calling and networking activities.
- Mentored junior sales executives, providing guidance on best practices and strategies for achieving success in the field.
- Created prospect rapport by approaching leads and cultivating strong business relationships through sales.
- Fielded customer complaints and facilitated negotiations, resolving issues and reaching mutual conclusions.
- Facilitated regular team meetings focused on goal-setting, progress updates, and strategy refinement for continuous improvement efforts.
Education
Bachelors - Psychology and Human Resource Management
Murdoch University
01.2016 - 01.2018
Skills
New Business Development
Certification
Distributed Cloud Technical Pre-Sales, F5, 01/01/16, 01/01/18, https://www.credly.com/badges/310fe4bb-d234-4951-ad1a-133aaae3edfa/linked_in_profile
Timeline
Business Development Manager - ASEAN
Red Education
01.2025 - Current
Solutions Sales Manager
Tech Data Advanced Solutions - Enterprise Software & Cloud Community
07.2024 - 01.2025
Business Development Representative
PropertyGuru Group
07.2019 - 07.2024
Account Management Executive
LGA Telecom Pte Ltd
12.2018 - 05.2019
Bachelors - Psychology and Human Resource Management
Murdoch University
01.2016 - 01.2018
Senior Sales Executive
STH Financial
07.2014 - 12.2018
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