Lee Wee Hiang Edmund
Summary
With over 20 years of experience in sales, business development, and product and digital marketing, I am a competent and driven professional. My proven leadership skills have allowed me to excel in identifying and capitalizing on untapped opportunities. Throughout my career, I consistently surpassed sales targets and delivered sustained results, establishing a strong track record of success.
Overview
27
27
years of professional experience
Work History
Co-Founder
Blue Comms Pte Ltd
10.2020 - Current
- Manage the day-to-day operations of the company,
- Provide leadership for the sales & development work,
- Identifying new business opportunities,
- Foster good relationships with all the working partners and clients.
Head of Business Development
GreyFoo Production Pte Ltd
08.2019 - 09.2020
- Manage the sales and business development segment for the company
- Other responsibilities included identifying new business opportunities and product development
- To provide leadership and guidance to the sales team
- To provide leadership, strategy, and direction to acquire new clients
- To identify new business opportunities.
Senior Manager – F&B
NTUC Link Pte Ltd
11.2016 - 07.2019
- Manage the F&B segment at Singapore's largest loyalty programme, Plus! Programme to ensure the direction and revenue plans of the company are duly achieved
- Other responsibilities included monitoring of market research such as key competitors, analyzing the strengths, weaknesses, opportunities, and threats
- To provide leadership, strategy, and direction for all existing merchants under the Plus! Programme
- To drive revenue for all campaign and data products
- To identify and on-board new merchants to the Plus! Programme.
Manager
WS Builder Engineering Pte Ltd
05.2016 - 11.2016
- Identify new opportunities in M&E for shopping malls & offices
- To foster long-term working relationships with partners and clients which include Capitaland Malls, Asia Malls & etc
- To provide leadership for all tenders and quotations
- To meet the sales target set by the management.
Senior Business Development Manager - Post Office Network
Singapore Post Limited
01.2011 - 08.2015
- To oversee the sales & marketing activities for Telecommunication products, FMCG Products and Shipping Materials that are available at all 58 Post Offices
- To promote Singposts' Logistics, Postal and Ecommerce services to all potential partners
- To conduct product training to 276 customer service officers
- To identify new business opportunities for both online and physical retail channel
- To provide leadership, direction and sales strategies to ensure all new business opportunities are profitable and meet the company's target
- To provide leadership, direction and strategies to meet the sales targets for distributors
- To foster long term working relationships with more than 80 clients which include Singtel, M1, Starhub, NTUC Link, UOB, MeadJohnson, Goh Joo Hin, Watson, Guardian, Unity & etc
- To evaluate and formulate pricing strategy
- Monitor and analyze sales trend to facilitate stock procurement.
Senior Executive – Memory Stick (Regional)
Sony Electronic Asia Pacific Pte Ltd
04.2008 - 08.2010
- To manage sales and marketing activities for Sony Memory Stick and Sony SD Memory Card for 11 Sony companies in the Asia Pacific Region which include Southeast Asia, East Asia, Oceania and Middle East countries
- To provide leadership, direction and strategies to ensure all to Sony Asia Pacific companies meet their sales targets
- To increase market share of the brand in Asia Pacific with the focus on retail channel development
- To build and maintain good relationship with new and existing regional business partners such as Sony Ericsson Asia Pacific, Sony Music, Sony Computer Entertainment Asia, Nokia & etc
- To conceptualize, develop and manage annual marketing plans for the Asia Pacific within assigned A&P budget
- To provide product training and competitor analysis for new product
- To formulate and monitor the implementation of marketing and promotion activities which include print advertising, POP material creation (posters, dealer catalogues, and brochures), website and end user promotions (promotion pack, premiums)
- To monitor and analyze sales trend in order to facilitate strategic stock procurement
- To ensure healthy inventory level to maximize sales growth and minimize ageing stock.
Division Sales Manager – Gaming Peripherals
New Era Entertainment Pte Ltd
03.2005 - 02.2008
- To manage the sales and marketing activities for Saitek, Razer, CH Products and Thrustmaster gaming peripherals in South East Asia
- To gather market information for competitor analysis
- To achieve the monthly sales target set by the management
- To appoint and negotiate with new and existing sub-distributors in South East Asia
- To foster good working relationship with more than 60 retail partners which include Challenger, Courts, Best Denki, Cyberactive & etc
- To formulate marketing activities based on the product life cycle.
Sales Supervisor
MobileOne Ltd
01.1998 - 08.2005
- To assist the Shop Manager in the daily operation of the retail outlet
- To lead and motivate a team of sales staffs to ensure that the monthly sales target and the customer service standard are met
- To provide training for new staffs
- To plan and set-up road show events that are held in the outlets.
Education
BBA -
University of Western Sydney
Singapore01.2004
Advanced Diploma in Marketing Management -
Ngee Ann Polytechnic
Singapore01.2000
Diploma in Mechanical Engineering -
Ngee Ann Polytechnic
Singapore01.1995
Skills
- Business Development
- Strategic Partnerships
- Leadership and People Development
- Marketing and Advertising
- Channel Management
- Inventory Management
- Product Merchandising
- Promotional planning
Others
Notice Period: 1 Month
Expected Salary: $6500 per month (negotiable)
Timeline
Co-Founder
Blue Comms Pte Ltd
10.2020 - Current
Head of Business Development
GreyFoo Production Pte Ltd
08.2019 - 09.2020
Senior Manager – F&B
NTUC Link Pte Ltd
11.2016 - 07.2019
Manager
WS Builder Engineering Pte Ltd
05.2016 - 11.2016
Senior Business Development Manager - Post Office Network
Singapore Post Limited
01.2011 - 08.2015
Senior Executive – Memory Stick (Regional)
Sony Electronic Asia Pacific Pte Ltd
04.2008 - 08.2010
Division Sales Manager – Gaming Peripherals
New Era Entertainment Pte Ltd
03.2005 - 02.2008
Sales Supervisor
MobileOne Ltd
01.1998 - 08.2005
BBA -
University of Western Sydney
Advanced Diploma in Marketing Management -
Ngee Ann Polytechnic
Diploma in Mechanical Engineering -
Ngee Ann Polytechnic
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