Lee Peck May

• Product Owner for retail POS application in Mercedes-Benz’s global rollout for Retail of the Future (ROTF) roadmap, for online to offline and omni-channel journeys.
• Projects included successful launches and e-commerce feature rollouts in 13 markets, and Data streaming deployment.
• Oversaw entire product deployments from vision and creation to rollout and delivery.
• Analyzed customer feedback to identify areas for improvement.
• Collaborated with engineering teams on technical feasibility assessments, resulting in realistic scope definition for projects, in alignment with Process Managers, Markets and stakeholders.
• Managed backlog prioritization, ensuring alignment with business goals and stakeholder expectations.
• Developed comprehensive roadmaps outlining the product vision, goals, and milestones for successful execution.
• Proactively identified risks associated with project timelines or deliverables, implementing mitigation strategies when necessary.
• Conducted data-driven analysis to measure product success metrics, informing future enhancements or adjustments.
• Championed customer experience, incorporating user feedback into product development to increase satisfaction.

• Developed and implemented business plan and marketing strategy, driving new businesses in APAC, as this is a new set-up in this region.
• Gained traction in emerging markets, esp Vietnam, Philippines, Singapore and led market entry into China and Taiwan.
• Led discussions with top leisure TA in China, and deeply involved in their online project with integrates with their AI.
• Consultative selling and integrating into customers’ eco-system, with internal tech team.
• Built Sales pipeline and manage the whole sales cycle from prospecting to proposals to closed deals.
• Subject matter expert for the ERP full stack software for travel industry: corporate booking tool, aggregator platform, B2C internet booking engine, inventory management system, mid-back office solutions.
• Partnerships management- joint road shows and initiatives with partners airlines and hospitality players.

• Winner of Best Performer (2017), Sabre Global Operation. Nominee of Winner’s Circle, Sabre Global Operation.
• Promoted to Senior level within 10 months into the job.
• Contract Management and Incentive Payment (SAP Hana4) for APAC markets, managing company’s largest expense piece.
• Led successfully a project that impacted all APAC markets and managed to claw back 70% of wrongfully paid incentives due to data inaccuracies with minimal pushback from impacted customers.
• Project lead for Joint Venture markets migration.
• Performed gap analysis between legacy systems and processes against desired state, identifying areas for improvement or enhancement.
• Streamlined project management with effective communication and collaboration across cross-functional teams.
• Enhanced company-wide decision-making by developing comprehensive reports on key performance indicators.
• Managed data and data visualisation for market presentations and QBRs.

• Managed overall development and growth of the Sabre business in Indo-China. Responsible for volume and market share targets and ensure alignment of business objectives with in-market business partners.
• Achieved regional sales targets:

Laos: >100% market share growth within 2 years.

Cambodia: Attained market leadership and achieving the highest market share on record.

Thailand: Defensive strategy as market is deeply entrenched with direct competitor. Still maintained 2nd placing in market share.

• Worked closely and formed strong relationships through different channel partners - JV partners and sole distributors. Strategic relationship building with airlines in joint promotions/partnerships
• Increased revenue by identifying growth opportunities within existing accounts and cross-selling additional products or services.
• Developed robust sales pipelines by networking at industry events, actively pursuing leads, and nurturing professional connections.
• Enhanced client satisfaction by proactively addressing concerns and implementing customized solutions.
• Managed budget and promotions and oversaw customer success projects eg migration.
• Conduit between TMCs/Online Travel Agents to our key players in the respective markets to facilitate tie-ups and partnerships.

• Led marketing team with 2 direct report which is responsible for all branding, planning, budgeting, marketing campaigns rollouts.
• Garnered close to $0.5million of advertising support and sponsorship with synergistic tie-ups.
• Instrumental with B2C online sales performance, generating 44% increase YOY and achieving top market worldwide for online revenue contribution.
• Creative use of various marketing channels to achieve maximum ROI.
• Increased 15% in loyalty membership YOY through creative efforts in membership drives.
• Media relations and handling- managed to tap on media connections to get maximum exposure for CX newsworthiness eg organising media luncheons, localising news releases, conduit for VIPs in town on media interviews and keynotes presentation.
• Led crisis management and also initiated several new CSR events.
• Initiated first-ever Marco Polo networking event for premium customers.

• Managed Emirates Holidays from sales, presentations, to daily operations single-handedly, and exceeded sales targets by effectively managing a diverse portfolio of travel products and services.
• Converted new corporate agent from competitor airlines and pushed performance of agent to top contributor within 1 year.
• Actively involved in yearly marketing plan and budgeting, sales strategies and tactical plans and pricing
• Championed a customer-centric approach within the sales team, fostering an environment where client satisfaction was always prioritized.