LEE LING

• Drive strategic expansion initiatives in APAC markets, optimizing both retail and hospitality distribution channels (excluding China/India)
• Establish and maintain strong relationships with key stakeholders, including clients, partners, industry leaders, and international hotel groups to enhance brand visibility and market penetration
• Managing full sales cycle, including crafting pitches and leading negotiations for new tenders, contracts and expansion deals, to secure new business opportunities and drive growth
• Panel/conference speaker on tourism solutions focusing on sustainability, delivering insights and strategies for sustainable business practices while fostering industry-wide dialogue with key stakeholders, including tourism leaders, government ministers, general managers, and hospitality owners
• Formulate and execute regional sales strategies aligned with corporate marketing goals to enhance market competitiveness
• Strategically manage and allocate budgets, ensuring fiscal discipline and alignment with regional financial targets
• Do trade shows, participate in AGMs and in-market visits to analyze market dynamics, network, identify gaps, and uncover opportunities
• Develop and deliver comprehensive in-person training programs and KPIs to elevate partners and team capabilities across all my regions
• Year to Year 11% increase in sales in FY22/23
• Year to Year 27% increase in sales in FY23/24 including one APAC Hotel Group Contract
• Gained 1 new country (Maldives) and 5 new partners (2 retail, 3 distribution)

• Responsible for all beverage supply chain, distribution and development in all of Oceania, Cambodia, East Timor, Sri Lanka, Papua New Guinea, Korea, Maldives and Mauritius
• Leading and developing local distribution partners, as well as developing good relations with current and potential clients
• Set SMART sales objectives for all regions - that are aligned with the marketing and trade marketing strategies of the company
• Manage KPIs, analyzing results and developing actions plans to improve them and facilitating partners for achievement of ABP
• Manage budget by distributing and controlling the spending of funds within the regional budget
• Regularly have financial review to ensure that budgeted Top-line and profit targets are achieved
• Do trade visits to understand Market dynamics, gaps & opportunities
• Conduct partner/team trainings annually for each region
• Year to Year 39% increase in sales in FY19/20
• Year to Year 21% increase in sales in FY20/21
• Gained 1 new region and 12 new partners

• Based in Singapore and Dubai
• Managing franchise operations in Middle East, Africas, Americas and Central Asia
• Managing distribution operations in United Arab Emirates – Corporate sales in UAE – Mainly HORECA, Corporate, Gourmet Boutiques
• Led sales department with highest quarterly sales for the 1 year based in Dubai
• Conduct new business pitches for the effective on-boarding of new clients
• Screens potential business deals by analyzing market strategies, deal requirements, potential, and financials
• Closes new business deals by coordinating requirements; tender for group contracts, tailoring proposals, developing and negotiating contracts with stakeholders; integrating contract requirements with business operations
• Focusing on growing and developing long term relationships with my existing clients, together with generating new business; Forecast and project key account metrics
• Year to Year 15% increase in sales from Distribution in 2019
• Month to Month 10-15% increase in Middle East Sales
• Year to Year 25% increase in sales from Franchise

• Oversee and support the provision of services by working with the franchisee and maintaining standards as agreed in the Franchisor’s Agreement
• Manage relationship with existing franchisees; conduct audits and setting up new centres around Asia (China)
• Manage work projects and trainings with all clients and marketing/finance/hr department
• Responsible for central communication and assets to franchise partners to ensure all centre principles, layouts, the recruitment/training of team members and the overall brand proposition meet the brand standards
• Managed and motivated employees to be productive and engaged in work.

Headed several projects:

• Annual Graduation Ceremony and Concert for pre-school centres
• Singapore-Korea Bilingual Immersion Programme

Reason for leaving: Company facing financial difficulties

• Pre-opening team for Singapore and Hong Kong
• Supervises and set up overall operations system, HR management, IT system and business controls
• Prepares sales reports and analysis for management meeting with the headquarters in Korea
• Manage customer support and service recovery
• Plan and support sales and marketing activities
• Identifying and evaluating employee training requirements
• Project-managed large-scale initiatives involving the entire transition of frontline and backend programs to new platforms and the merger of our offline and online sales systems, corporate sales systems and ticketing systems

• Delivering pitches, sales presentations and clinching deals with clients globally including China
• Analyse customer business performance to identify growth, up-sell or cross-sell and new business opportunities
• Assisted the clients in assessing their requirements and provided resolutions to conflict through meetings and discussion

• Developed and implemented marketing communications and social media strategies
• Implemented marketing campaigns and oversee project management
• Partnered with music companies globally and licensed shows in Korea and China
• Created detailed project road maps, plans, schedules and work breakdown structures
• Lead and worked with my team of designer and developers