AVRIL MENGFEI LI
Senior Business Analyst
Singapore
Summary
Dynamic and results-oriented professional with over 5 years of experience in automation, data analysis, and process optimization, seeking to leverage expertise as an Automation Manager. Proven track record in designing and implementing digital solutions to streamline operations, reduce costs, and improve efficiency. Skilled in translating business requirements into technical specifications, managing cross-functional teams, and driving digital transformation initiatives. Proficient in tools like Power Automate, Power BI, Tableau, SQL, and Python, with a strong ability to identify automation opportunities and deliver scalable solutions. Recognized for excellent communication skills, stakeholder collaboration, and a passion for leveraging cutting-edge technologies to solve complex business challenges. Adept at leading teams, managing projects, and fostering a culture of innovation and continuous improvement.
Overview
10
10
years of professional experience
3
3
years of post-secondary education
2
2
Languages
Work History
Senior Business Analyst
Emerson Automation Solution
05.2023 - Current
- Streamline sales and order processes by analyzing data to identify inefficiencies and proposing actionable solutions, resulting in improved operational efficiency.
- Lead digital automation projects to reduce costs, minimize headcount, and enhance process efficiencies across the APAC region.
- Collaborate with multiple stakeholders, including sales, operations, and IT teams, to gather requirements and deliver scalable, sustainable solutions.
- Translate business requirements into technical specifications, ensuring alignment with organizational IT policies and scalability.
- Develop and present business cases for automation initiatives, securing buy-in from senior leadership.
- Monitor project progress, identify risks, and propose mitigation strategies to ensure timely delivery.
- Stay updated on the latest advancements in AI/RPA technologies and industry best practices to drive continuous improvement.
Business Intelligence Analyst
Flexport Singapore Pte Ltd
06.2021 - 01.2023
- Collaborated with stakeholders from across the globe to develop digital tools that provided essential visibility for management decision-making.
- Led data governance projects to ensure data accuracy, consistency, and compliance with organizational standards.
- Designed and delivered training programs to educate users on adopting digital tools and processes, driving a culture of digital transformation.
- Created interactive dashboards and reports using Power BI , looker and Tableau to provide actionable insights to senior leadership.
- Partnered with cross-functional teams to identify opportunities for process improvement and automation.
Finance Project Manager
Helix Leisure Pte Ltd
08.2017 - 02.2018
- Data Analysis & Reporting: Conduct daily analysis of operational and financial data to identify trends, anomalies, and opportunities for improvement. Generate and distribute daily reports to key stakeholders.
- Performance Monitoring: Track and monitor key performance indicators (KPIs) across various business units, ensuring alignment with organizational goals.
- Data Cleaning & Transformation: Clean, validate, and transform raw data into a structured format for analysis, ensuring accuracy and reliability.
- Dashboard Development: Design and maintain interactive dashboards using tools like Power BI , VBA to provide real-time insights to management and operational teams.
- Stakeholder Collaboration: Work closely with cross-functional teams to gather requirements, understand business needs, and deliver actionable insights.
- Process Improvement: Identify inefficiencies in daily operations and propose data-driven solutions to enhance productivity and reduce costs.
- Ad-Hoc Analysis: Perform ad-hoc data analysis to support decision-making for special projects or urgent business needs.
- Data Governance: Ensure data integrity and compliance with organizational data governance policies.
- Training & Support: Provide training and support to end-users on how to interpret and utilize reports and dashboards effectively.
- Trend Analysis: Analyze historical data to identify patterns and trends, providing recommendations for strategic planning.
Global Business Development Manager
Yinda Pte Ltd
08.2017 - 02.2018
- Company Overview: Telecommunication
- Developed and implemented favorable pricing structures balancing firm objectives against customer targets
- Coordinated innovative strategies to accomplish objectives and boost long-term profitability
- Gathered, documented and modeled data to assess business trends
- Evaluated current processes to develop improvement plan
- Developed new business partnerships in Singapore and in ASEAN region such as Philippines, Malaysia and Cambodia
- Telecommunication
Audit Associate
Ernst & Young
01.2016 - 08.2016
- Data Analysis for Audits: Utilized advanced analytics tools and techniques to analyze large datasets, identifying anomalies, trends, and risks for audit engagements.
- Audit Automation: Developed and implemented automated audit procedures using tools like Tableau, Power BI and Python to improve efficiency and accuracy.
- Risk Assessment: Conducted risk assessments by analyzing financial and operational data, providing insights to support audit planning and execution.
- Data Visualization: Created interactive dashboards and visualizations to present audit findings to clients and senior management in a clear and actionable manner.
- Stakeholder Collaboration: Worked closely with audit teams and clients to understand business processes, gather data requirements, and deliver tailored analytics solutions.
- Data Cleaning & Preparation: Cleaned, transformed, and validated raw data to ensure accuracy and reliability for audit analysis.
- Compliance & Governance: Ensured compliance with regulatory standards and internal audit policies while maintaining data integrity and confidentiality.
- Continuous Improvement: Identified opportunities to enhance audit processes through the adoption of emerging technologies and analytics best practices.
- Training & Knowledge Sharing: Provided training and support to audit teams on data analytics tools and techniques, fostering a data-driven culture.
Relationship Manager
Development Bank Singapore
01.2015 - 12.2015
- Client Relationship Management: Built and maintained strong relationships with individuals and corporate clients, understanding their financial needs and providing tailored solutions.
- Business Development: Identified and pursued new business opportunities, expanding the client portfolio and achieving revenue growth targets.
- Financial Advisory: Provided expert advice on a wide range of financial products and services, including wealth management, investment solutions, and credit facilities.
- Portfolio Management: Managed and monitored client portfolios, ensuring alignment with their financial goals and risk appetite.
- Cross-Selling: Promoted and cross-sold banking products such as loans, insurance, and investment products to meet client needs and drive revenue growth.
- Customer Satisfaction: Delivered exceptional customer service, resolving client issues promptly and ensuring high levels of satisfaction and retention.
- Market Analysis: Conducted market research and analysis to identify trends, opportunities, and potential risks, providing insights to clients and internal stakeholders.
- Compliance & Risk Management: Ensured all client interactions and transactions complied with regulatory requirements and internal policies.
- Team Collaboration: Worked closely with internal teams, including product specialists and credit analysts, to deliver comprehensive solutions to clients.
Education
Master of Science - Computer Science with Data Science
University of Sunderland
UK 05.2023 - 04.2024
Associate of Science - Big Data Management And Governance
TEMASEK POLYTECHNIC
Singapore 02.2021 - 02.2023
Associate of Arts - Accounting
NEWCASTLE UNIVERSITY
UK 06.2014 - 06.2014
Skills
- Data Analysis & Visualization: Expertise in cleaning, transforming, and analyzing data to generate actionable insights Proficient in tools like Power BI, Tableau, and Excel
- Digital Automation: Skilled in implementing RPA and AI-driven solutions to streamline processes, reduce costs, and improve efficiency
- Stakeholder Collaboration: Proven ability to work with global teams and cross-functional stakeholders to deliver scalable solutions
- Business Analysis: Strong experience in translating business requirements into technical specifications and driving process optimization
- Audit Analytics: Advanced knowledge of audit tools (eg, ACL, IDEA) and techniques for risk assessment and compliance
- Client Relationship Management: Expertise in building and managing relationships with high-net-worth individuals and corporate clients, delivering tailored financial solutions
- Training & Education: Adept at providing training to users on digital tools and processes, fostering a culture of digital transformation
- Communication: Excellent interpersonal and communication skills, bridging the gap between technical and non-technical stakeholders
- Project Management: Skilled in planning, monitoring, and delivering projects on time while mitigating risks
- Technical Proficiency**: Proficient in SQL, Python, Power Automate, and other automation and data analysis tools
Timeline
Senior Business Analyst
Emerson Automation Solution
05.2023 - Current
Master of Science - Computer Science with Data Science
University of Sunderland
05.2023 - 04.2024
Business Intelligence Analyst
Flexport Singapore Pte Ltd
06.2021 - 01.2023
Associate of Science - Big Data Management And Governance
TEMASEK POLYTECHNIC
02.2021 - 02.2023
Finance Project Manager
Helix Leisure Pte Ltd
08.2017 - 02.2018
Global Business Development Manager
Yinda Pte Ltd
08.2017 - 02.2018
Audit Associate
Ernst & Young
01.2016 - 08.2016
Relationship Manager
Development Bank Singapore
01.2015 - 12.2015
Associate of Arts - Accounting
NEWCASTLE UNIVERSITY
06.2014 - 06.2014
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