Lawrence Lee

• To monitor and track all marketing campaigns closely, so as to optimize the ROI from all the outreach activities.
• To synergize with all sub-units within the department and ensure alignment of marketing communications and call-to-actions for all marketing campaigns.
• To supervise and guide a Senior Executive in planning and executing marketing campaign targeted at Pan-National regions, working towards bringing in more registrants to our info sessions, as well as to increase the overall application numbers.
• Working towards bringing in local students to apply for our Postgraduate by Coursework featured programmes.
• To supervise and guide a Senior Executive in planning and executing marketing campaigns & events, focusing on 4 key target market segment in Singapore as follow:

a. Mass Market – Information Sessions, Exhibitions & Digital Marketing

b. Ministries, Trade Associations & Professional Bodies - To build the talent development pool of Govt agencies. Collaborate with trade associations such as IMDA, SSIA & SMF

c. Current NUS students - Reaching out to relevant NUS students clubs – e.g. Bachelor of Environmental Studies & NUS Alumni Ventures etc.

d. NUS Alumni – Advertise in AlumNUS magazine and partner with other department on joint Alumni outreach efforts

• Organize and manage events that involved joint sub-units, joint business-units or joint NUS Schools or Faculties by coordinating with the respective stakeholders.
• Work closely with all stakeholders to internalize on the info session format and oversee the entire process from pre-engagement, actual event conduct to post-engagement etc.
• For joint exhibitions, to oversee the resource planning, in terms of marketing materials needed and man-power allocations etc. Conduct pre-event brief and provide post-event report at the end of the exhibition.
• Supervise and guide two Senior Executive to oversee the entire marketing campaigns through social media channels and content marketing to promote Undergraduate programmes.
• To monitor and track all marketing campaign performance, so as to ensure that they are optimise and achieve good ROI. A detailed Marketing Closing report will be shared with all stakeholders on our overall marketing efforts and outcomes.
• Constantly looking at improving the processes and making sure all team members are well-inform or kept up-to-date on University policies and procedures such as procurement matters or PDPA matters etc.
• Overseeing the organization of department shared folders and making sure all relevant information are save in shared folders in an organized manner, so that all team members can access to information more effectively.
• Work closely with representative of NUS IT and other SCALE Business Unit reps to oversee the CRM or Marketing Automation Tool Project
• Successfully managed budgets and allocated resources to maximize productivity and profitability.
• Defined clear targets and objectives and communicated to other team members.
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• Leveraged data and analytics to make informed decisions and drive business improvements.

• Lead and manage 3 staff to deliver effective marketing support functions

• Propose effective marketing campaign to generate leads

• Play the role of corporate branding custodian and ensure corporate identity and branding guideline are adhered to at all times both locally and regionally

• Effective execution of marketing outreach plans comprises of Above-The-Line, Below-The-Line, Digital, Social Media and Events etc

• Draft out detail timeline and action plans to ensure smooth execution of campaigns

• Able to multi-task, work under tight timeline and flexible enough to react to situations

• Able to communicate well and provide good customer service to internal clients

• Conduct research on scanning competitors activities and industry movement

• Work closely with various stakeholders, vendors or contractors to ensure smooth execution within given timeline and requirements

• Track and review campaign outcome and propose improvement plans for future campaign

• Provide product marketing support for strategic business units

• Product marketing support functions include: Propose effective marketing campaign to generate leads, create creative marketing collaterals, roadshows and events management and competitor studies etc

• Target audience includes: heartlanders seeking English literacy training, blue collar workers seeking vocational skills and PMEs seeking softskills etc

• Liaise with creative agency, advertising agency, media agency and vendors for advertising and production of marketing collaterals

• Responsible on implementing creative marketing campaign, track campaign ROI and review for effectiveness

• Interview trainees and profile their testimonial in editorials and advertorials

• Study target audience profile and proposed effective publication for advertising

• Communicate with creative agency to come out with attractive write-up and design layout for advertorial

• Conceptualize, manage and execute roadshows and events effectively

• Plan effective pre-event publicity and generate awareness using above-the-line and below-the-line marketing tactics

• Liaise with internal clients on managing building and facilities management

• Manage tendency agreement for company’s properties

• Responsible of equipment maintenance and contract renewal in the area of electrical, fire safety, telephone line, security and cleaning etc

• Handle the procurement or leasing of office and training institution equipments such as telephones, stationeries, LCD projectors, projector screen, classroom tables and chairs and copier machine etc

• Handle facilities expansion project such as leasing of new offices or training classroom units, renovate and set up infrastructure, coordinate the entire renovation project and shifting of staff to new office

• Possess good negotiation skills, meticulous and strong project management skills

• Played a vital role in ensuring low maintenance cost, fast turn around of new facilities expansion to aid in consistent organizational growth

• Promote MOM subsidized entrepreneurial course to individual who wish to start up own business

• Liaise with training centre owner and book training classroom for conducting of courses
• Prepare the necessary training course materials and equipments required for the training

• Contact all the trainees and confirm their attendance on attending the training

• Provide support on the classroom set up and prepare certicate for student who have completed the course

• Gather all the documents required to make claims with Singapore National Employers Federation (SNEF)

• Conduct presentation to corporate client and promote educational CD on learning conversational mandarin