Lakshmy Gowrishankar

As Regional Marketing and Communications Manager for DNV's Supply Chain & Product Assurance, I guide my team in developing and executing integrated marketing campaigns that align with business objectives across key sectors, including medical, ESG, Aquaculture and land transportation. We take on a full funnel approach and use data driven reporting to showcase measurable success.

• Integrated marketing campaigns & strategy: Collaboratively developed and executed multi-channel marketing strategies with my team, ensuring alignment with regional and APAC-wide business objectives. Led integrated campaigns across webinars, press releases, email marketing, and social media to drive visibility and engagement.
• Lead nurturing & performance optimization: Worked closely with my team to spearhead lead nurturing efforts through targeted webinars, social media campaigns, and email marketing. Together, we achieved an engagement rate of 3.45% and a click-through rate (CTR) of 10.14% on social media, exceeding industry benchmarks.
• Stakeholder Management & Team Leadership: Cultivated strong relationships with internal stakeholders, including key account managers, and guided my team in delivering high-impact projects that enhance visibility and credibility. Provided mentorship and direction on project management to ensure timely and effective campaign execution.
• Crisis Communication & Media Relations: Led crisis communication and media relations efforts, managing sensitive situations and safeguarding brand reputation. Drafted speeches for company executives, ensuring clear and consistent messaging.
• Website & SEO Optimization: Worked alongside my team to oversee local website updates across Japan, Korea, Australia, India and Middle East, ensuring SEO optimization and alignment with global marketing efforts. We also drove improvements in paid search campaigns to attract relevant traffic.
• Data-Driven Reporting & Insights: Guided the team in leveraging data-driven reporting to track campaign performance, optimize strategies, and achieve business goals. We closely analysed key metrics like website traffic, lead generation, and social media engagement to continuously improve our approach.

In addition to my primary role, I am actively involved in various DE&I networks at DNV, representing Singapore/Asia in both internal and external activities.

• Chairperson of Singapore DEI team: Led the team in raising awareness around DEI within the Singapore context, reviewed current processes, and proposed two policy changes to the Country Chair Forum, which were successfully implemented. I also conducted a DEI maturity survey across the organization to assess its current state and developed an action plan based on the survey results.
• Global sounding board member: Represent Singapore, Energy Systems, and Asia in the global sounding board, providing feedback on new policies, initiatives, and activities. As social media manager, I also suggest communication strategies to support these initiatives, enhancing employer branding and brand preference.

As the global social media manager for Energy Systems at DNV, I oversee all aspects of social media, including strategy, execution, and performance for both organic and paid efforts.

• Social media strategy: Developed and executed the global strategy across LinkedIn, Facebook, Twitter, and Instagram, managing 150,000 followers and aligning with DNV Group governance. Worked with cross-business teams to drive collaboration and engagement.
• Content creation: Worked with teams to create promotional content and curated posts to boost engagement and growth.
• Performance & social selling: Collaborated with Sales on ABM campaigns and optimized lead generation through tools like LinkedIn Sales Insights, Sales Navigator and Salesforce.
• Agency management: Managed digital agencies for content creation.
• Employee advocacy: Coached employees on best social media practices to boost brand awareness.
• Community management: Created a Super User team to moderate content and conducted research on ad recall and brand familiarity.
• Brand ambassadorship: Worked with internal brand ambassadors to enhance brand awareness and preference.
• Employer brand: Partnered with teams to promote content for talent attraction and customer retention.
• Project management: Led the COP27 communications plan by traveling to Egypt. Worked with local teams, freelancers, and cross-functional teams to deliver a communications plan across various channels to increase brand awareness and advocacy.

Supported regional and global communications initiatives, managing content creation, events, and paid social media, including global Twitter ads. Assisted in sales enablement, global campaigns, executive profiling, and localized content for key APAC markets. Managed social media activities for the "DNV GL Talks Energy" podcast and supported initiatives like the "Transition Faster Conference" with 7,000+ registrants during COVID-19 to ensure continued visibility and engagement with customers.

• Designed and managed digital and traditional marketing initiatives, including social media, EDMs, and promotional materials, to boost company exposure and sales. Coordinated with suppliers, tracked ROI, and led a marketing team of 2 to ensure consistent, effective campaigns.

• Managed and executed events of various scales, from 30 to 1500 attendees, and designed promotional materials and digital content. Led social media content creation and implemented key public events, including Stranded on Mars II and Kickstarter campaigns.

• Managed all of Law society's activities including EDMs, event planning and execution, communications plan, budget tracking and reporting

• Resource allocation and maximization for digital advertising campaigns. Compiling resource utilization reports and submitting to relevant personnel (Operations Director).

• Participated in Annual Marketing competition held by Wincor Nixdorf 2014 - to evaluate brand presence and provide insights for ProCash 280 ATMs in India. Received letter of referral from VP of Business Development.