Lai Yong Zhong
Summary
Dynamic visual merchandiser with a proven track record at GMG Sports, enhancing customer engagement through innovative displays and strategic store layouts. Expert in visual storytelling and brand marketing, I successfully increased customer traffic and satisfaction, while training teams to uphold brand standards. Passionate about driving sales through creative merchandising solutions.
Overview
4
4
years of professional experience
1
1
Certification
Work History
Instore Visual Merchandiser
GMG Sports
02.2022 - 05.2025
- Worked with store managers to implement new displays, promotions and store layout changes.
- Managed mannequin styling, ensuring alignment with current fashion trends and company branding guidelines.
- Trained and supervised junior team members in visual merchandising techniques for consistent brand presentation across the store.
- Revamped store layout to improve customer flow and overall shopping experience, resulting in better customer satisfaction ratings.
- Monitored and replenished display inventory and restructured according to available stock.
- Assisted with special event planning and execution, incorporating creative visual elements to enhance the overall atmosphere and support promotional objectives.
- Coordinated with marketing team to create cohesive in-store promotional materials for special events and sales campaigns.
- Increased customer traffic through effective window displays that showcased new products and promotions.
- Evaluated store performance and made recommendations for changes to optimize sales.
Retail Sales Associate
Wingtai
Singapore
02.2021 - 02.2022
- Greeted customers and helped with product questions, selections, and purchases.
- Maintained a clean and organized store environment, enhancing the overall shopping experience for customers.
- Helped customers complete purchases, locate items, and join reward programs.
- Handled returns and exchanges professionally, resolving customer issues while adhering to company policies.
- Processed transactions efficiently using point-of-sale systems, minimizing wait times for customers at checkout.
- Developed strong relationships with repeat clients, leading to increased loyalty and return visits.
- Consistently met personal sales goals through proactive engagement with customers and upselling techniques when appropriate.
Education
Bachelor Of Accounting - Accounting And
Singapore Institute of Management
07.2020
Diploma - Accounting And Finance
Psb Academy
Singapore 06.2017
Skills
- Product knowledge
- Visual merchandising
- Customer service
- Creative vision
- Brand marketing
- Visual storytelling
- Cross-merchandising
- Space planning
- Sales strategy
Accomplishments
One of the top sellers attaining sales of more than 1 million in 2023 as retail associate working in Nike jewel.
In charge of store opening of Nike orchard store in 2024 as Instore visual merchandiser.
Took part in events such as kpop idol group, New Jeans that appeared first time in singapore at Nike orchard store.
Certification
Instore stylist certification of Nike
Certification of participation of the wake of former prime minister of Singapore Mr Lee Kuan Yew.
Languages
Chinese (Mandarin)
Bilingual or Proficient (C2)
English
Bilingual or Proficient (C2)
Timeline
Instore Visual Merchandiser
GMG Sports
02.2022 - 05.2025
Retail Sales Associate
Wingtai
02.2021 - 02.2022
Bachelor Of Accounting - Accounting And
Singapore Institute of Management
Diploma - Accounting And Finance
Psb Academy