Kyliz Wai
Summary
Dynamic Key Account Manager with a proven track record at Murata Electronics Singapore, excelling in semiconductor sales and customer relationship building. Expert in managing ASEAN market strategies and driving revenue growth through tailored solutions. Adept at RFQ management and fostering strong partnerships, ensuring client satisfaction and successful product promotion.
Overview
10
10
years of professional experience
Work History
Key Account Manager
Murata Electronics Singapore
07.2023 - Current
- Supported account management by assisting in client communication and relationship-building efforts.
- Learned to analyze customer needs to provide tailored solutions and support.
- Managed ASEAN IVI applications and core product promotion for automotive accounts.
- Collaborated with product marketing to organize regional promotional strategies.
- Led regional distributor opportunity pipelines, ensuring Murata component design-in success.
- Acted as central interface between end customers, distributors, and global teams.
- Resolved quality and delivery issues, advocating customer-first problem-solving.
- Assisted in preparing reports on account performance and customer feedback.
Regional Sales Executive
Xyrix Electronics
02.2021 - 06.2023
- Developed and executed regional sales strategies to enhance market share and drive revenue growth.
- Cultivated strong relationships with key clients, ensuring high levels of customer satisfaction and retention.
- Oversaw B2B sales of electronic components to EMS and CMs across ASEAN.
- Delivered competitive pricing and sourcing strategies, supporting customer cost-down efforts.
- Built and nurtured strong procurement relationships with buyers and sourcing teams.
- Negotiated and handled RFQs independently with regional customers.
Telesales & Billing Officer
Ricoh Singapore
05.2015 - 02.2021
- Managed billing processes to ensure accuracy and timeliness of invoicing.
- Coordinated with internal teams to resolve discrepancies in customer accounts.
- Implemented process improvements that enhanced billing efficiency and reduced errors.
- Promoted from Meter Billing Officer to Telesales, supporting government account operations.
- Transitioned the telesales team to a sales-focused role with consistent lead generation.
- Achieved high-volume outreach, appointment setting, and customer follow-ups.
- Delivered end-to-end customer solutions including hardware and software proposals.
Education
Bachelor of Arts - Business Administration And Management
Birmingham City University
06-2020
Skills
- Semiconductor & Electronics Sales
- RFQ / Pricing Management
- Distributor & Channel Sales
- ASEAN Market Development
- Key Account Management (Automotive, EMS, CM)
- Technical Sales & Promotion
- Customer Relationship Building
- Business Reporting & Forecasting
- Fluent in English & Mandarin
Timeline
Key Account Manager
Murata Electronics Singapore
07.2023 - Current
Regional Sales Executive
Xyrix Electronics
02.2021 - 06.2023
Telesales & Billing Officer
Ricoh Singapore
05.2015 - 02.2021
Bachelor of Arts - Business Administration And Management
Birmingham City University
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