Kush Gurbani

• Undergone apprenticeship due to the ever‑changing nature of Cyber Security.
• Assisted business leaders of Small-Medium Enterprises (SMEs) in managing and understanding multiple angles of risk such as cyber vulnerabilities and risky vendors.
• Sales for Cyber Security‑as‑a‑Service (CSaaS) that help businesses stay ahead of cyber‑risk and meet Personal Data Protection Act (PDPA) regulatory compliance.
• Assisted SME stakeholders to meet Singapore's Cyber Security Agency's (CSA) Mark of Cyber Essentials.

TDCX is a Facebook/Meta Business Process Outsourcing (BPO). As the Marketing Expert and Account Specialist, I acted as a dedicated representative of Facebook/Meta.

Accelerate Department (Contract size average up to SGD$1,000,000).

Provided advertising consultation on Facebook Marketing campaigns for 115 SMEs across Singapore, Malaysia and Philippines (SEA)

Promoted to:

Agency Department (Contract size average up to SGD$1,000,000).

Provided advertising consultation on Facebook Marketing campaigns to 127 Marketing Agency's across Singapore, Malaysia and Philippines (SEA)

• Dealt with multiple business accounts and work effectively with their individual heads of departments.
• Monitored accounts for clients by evaluating analytics to assess campaign success, identify issues and make forward-thinking adjustments to maintain targets.
• Created tailor‐made solutions and strategies for each individual account to optimize campaign performance and help them achieve their desired results.
• Spearheaded client meetings to determine project needs and professional requirements and identify correct courses of action enhance client success.
• Prepared detailed campaign reports and digital marketing strategies.
• Communicated key findings to senior management.
• Collaborated with internal departments to build digital experiences and achieve marketing goals.
• Measured and reported performance of all digital marketing campaigns.
• Employed web analytics to evaluate campaign success and identify opportunities and key performance trends.
• Provided weekly updates on digital marketing campaigns to clients, discussing strategic initiatives and methods for improvement.
• Tracked and capitalized on emerging industry trends to boost campaign performance.
• Attained valuable exposure to multiple verticals and their relevant industries.

• Monitored and optimized advertising campaigns using Google and Facebook.
• Developed and designed numerous websites for multiple clients.
• Successfully launched offline and online consumer targeting and marketing strategies.
• Managed social media accounts for clients, generating interest for existing and upcoming product or service releases.
• Analyzed and reported social media and online marketing campaign results.
• Improved page content, keyword relevancy and branding to achieve Search Engine Optimization (SEO) goals.
• Discussed SEO needs and optimized strategies for short and long-term campaigns.
• Provided weekly updates on digital marketing campaigns to clients, discussing strategic initiatives and methods for improvement.
• Created design work for print and digital sales and marketing campaigns.

• Coordinated internal meetings within the department and external meetings with vendor companies.
• Worked closely with vendor companies (Ex: NCS) to track progress to meet the deadlines and monitor resolution of the bug issues for the new version of the SkillsFuture site.
• Facilitated communication between departments and project stakeholders.
• Created and maintained a blacklist of companies banned from claims and streamlined the filtration process to ensure none of those companies submitted any claims.
• Assisted Principal Managers in review and approval of the budget documents.
• Compiled daily field reports detailing all key activities and outlining project progress for stakeholders.

• Coached sales associates in product specifications, sales incentives and selling techniques, significantly increasing customer satisfaction ratings.
• Organized daily operations by allocating staff (B2B or street team) to different teams based on their strengths and weaknesses to complement one another and post them to optimal locations to maximize quality and work efficiency to achieve demanding schedule targets.
• Educated clients on current promotional offerings and products using persuasive selling tactics.
• Developed and led sales training initiatives for employees and teams across the organization.
• Achieved sales goals and service targets by cultivating and securing new customer relationships.

• Responded to emails and other correspondence to facilitate communication and enhance business processes.
• Managed administrative functions, including calendar management with focus on proper allocation of executive availability.
• Worked with General Managers of hotels, shops and house owners to coordinate and complete special projects.
• Handled logistics, catering, agendas and travel arrangements for meetings and event planning.
• Conducted research to assist with routine tasks and special projects.
• Worked with clients to effectively plan and coordinate logistics for special projects and events.

• Assisted in implementation of SkillsFuture Credit for all Singaporeans to be able to upgrade their skills.
• Worked closely with IT department for User Acceptance Test (UAT) to improve website functionality and user experience.
• Shortlisted companies that were suitable for tender during procurement processes.
• Researched and reviewed information in support of daily objectives.
• Assisted with projects by applying strong analytical skills and studies.
• Completed research, compiled data and assisted in timely reporting.

• Made outbound and inbound calls per day.
• Visited many businesses on‑site to conduct surveys for research.
• Assisted with training and orientation of new employees.
• Established strong interpersonal skills.
• Completed daily cold calling and outreach to build sales pipeline.
• Trained and mentored new telemarketers on best practices, communication strategies and performance standards.
• Called prospective customers in designated market area to qualify leads.