Kshama Adka

• Drove 8% revenue growth in a $2M domain portfolio (200+ SKUs) and $500K web security product line through strategic portfolio management and targeted go-to-market initiatives
• Spearheaded the successful launch of Australia's direct .au domain, achieving 100K registrations within 24 months and maintaining an 81% renewal rate, demonstrating effective market penetration and customer retention strategies
• Developed and implemented a global pricing strategy across 26 brands in six regions, resulting in a $2.4M revenue uplift and improved market alignment, showcasing an ability to navigate complex international markets
• Managed relationships with global accrediting bodies (ICANN and auDA) and developed comprehensive internal resources (guides, training kits, and 'how-to' documents) to support successful product implementation and knowledge transfer
• Mapped and optimized customer journey touchpoints, leveraging data analytics and A/B testing to enhance user satisfaction, reduce support inquiries, and inform up-sell strategies
• Led a portfolio restructuring initiative that streamlined vendor accounts, improving operational efficiency
• Contributed to two major Webcentral brand overhauls by updating website content with accurate and engaging information across key areas, including product features, commercial offerings, and customer support articles, enhancing user experience and driving website traffic
• Successfully executed internal system migrations and conducted comprehensive product mapping across departments (accounting, operations, and commercial) to ensure data accuracy and facilitate smooth business processes

Shmoozie's - Founder (CEO)

Sydney and Chennai • 02/2016 - Current

• Curated and developed a handcrafted ice cream brand with 40+ flavors and novelties, catering to diverse customer preferences and dietary needs.
• Scaled the brand reach to over 100,000 customers within two years by implementing targeted marketing strategies and customer engagement initiatives.
• Optimized production processes to enhance quality and efficiency, minimizing defect rates and ensuring consistent product standards.
• Led and developed a high-performing team, recruiting, training, and mentoring staff to maintain operational excellence and exceptional customer service
• Drove revenue growth by analyzing market trends and expanding the product lineup, increasing sales by 50% through innovative offerings and strategic merchandise updates.

• Led successful product deployments from vision to rollout, collaborating closely with development and executive teams to prioritize features, resolve issues, and ensure timely delivery
• Facilitated Scrum framework activities (sprint planning, backlog grooming, daily stand-ups, retrospectives) to drive team alignment, improve communication, and enhance development efficiency
• Served as Project Manager for internal initiatives and facilitated weekly Governance Meetings to ensure effective resource management and alignment with strategic objectives

• Identified and resolved critical order fulfillment bottlenecks by translating high-level insights into actionable requirements, resulting in a 300% revenue uplift and improved operational efficiency
• Developed and delivered training sessions for 40+ customer care staff, leading to a 25% reduction in order failures and enhanced customer satisfaction
• Collaborated with product and development teams to prioritize high-impact improvements and conducted gap analyses to identify inefficiencies, reducing manual order processing time by 50%

• Delivered hands-on training sessions for clients, achieving a 90% satisfaction rate in post-training feedback and facilitating seamless knowledge transfer
• Translated business requirements into comprehensive solution documents and specifications, developed detailed test scripts, and conducted user acceptance testing to ensure delivery of error-free solutions that met client expectations
• Proactively identified and mitigated project risks through detailed documentation and risk register management, reducing project delays by 20%