Kristle Pei Yee TAN

Client Relationship Management

· Lead as the primary strategic point of contact for pharmaceutical clients, fostering strong, long-term relationships while aligning communication strategies with business objectives.

Project Oversight & Execution

· Manage the end-to-end execution of client projects, collaborating across teams to deliver high-impact campaigns on time, within budget, and aligned with client goals.

Strategic Planning & Campaign Development

· Develop and implement tailored strategies that drive brand growth, ensuring campaigns meet regulatory standards, adhere to brand messaging, and deliver measurable results.

Client Reporting & Communication

· Provide clear, data-driven reports and insights, translating complex healthcare information to guide client decision-making and proactively address any concerns.

Team Leadership & Development

· Foster cross-functional collaboration and a culture of continuous improvement, driving successful project execution and professional growth within the team.

Client Satisfaction & Retention

· Identify growth opportunities and contribute to client retention by expanding service offerings and building long-term, mutually beneficial partnerships.

• Manage assigned key accounts to ensure that projects are delivered to brief, time and budget and all quality control procedures are followed
• In collaboration with Business Managers, ensure continued growth of key accounts and securing of new business through industry leading pitches and proposal development
• Monitor and evaluate delivery and take corrective action as necessary to ensure delivery and financial targets are met
• Build strong relationships within the agency and with clients and maintain a strong understanding of their brand portfolios and needs, to provide tailored and insightful advice on MedComms solutions
• Lead internal account team members to deliver best in class client service

• Organize the planning, production, marketing and other tasks related to the creation and distribution of a product
• Working in liaison with marketing, sales, and support to ensure the fulfillment of business goals and client satisfaction
• Gauging market competition by comparing competitors’ products with those of the company
• Defining the objectives for product marketing communication
• Preparing short-term and long-term forecasts, reports, and analyses on product sales
• Determining product pricing based on market research data and reviewing production and sales cost
• Responsible for continuous development and growth of SinoUnited Health’s Women’s Health Center, Men’s Health Center and Behavioral Health Center
• This includes facilitating collaborations with renowned leaders (Chinese and International) of in the healthcare field in the form of symposiums, webinars and health talks, online and offline

• Develop and manage a project plan for all assigned events to ensure their successful delivery
• Develop accurate budgets for assigned events and ensure the event meets or exceeds budgeted performance; promptly resolve or escalate variances or issues
• Coordinate with marketing regarding promotional content; provide marketing with key messages and/or speakers of event to be publicized in promotional communications
• Identify Subject Matter Experts (SME) to serve on program committees and as speakers for each event ensuring appropriate expertise to advance DIA’s thought leadership strategy
• Lead interactions with SMEs (e.g., volunteers, instructors/speakers, track chairs, program committee) in the development, modification, and finalization of event content according to project plan deadlines in collaboration with Senior Scientist
• Manage all event logistics, including participant materials, shipping equipment and materials, speaker accommodations and presentations, signage, on-site registration, badge printing, audio-visual support, food and beverage functions, and preservation of program content
• Reported directly to Senior Manager, China Operations

• Company Overview: SinoUnited Health Clinic provided me with the opportunity to challenge myself and showcase my aptitude in a competitive industry/environment
• Responsible for brand management, corporate identity and events
• Developing marketing strategies in line with company’s objectives
• Planning and implementing promotional campaigns
• ATL and BTL marketing (platform e.g
• WeChat, website and brochures)
• Active involvement with design agencies for development and creating promotional content materials
• Monitor and report on effectiveness of marketing communications
• Maintain effective internal communications to ensure that all relevant departments are kept informed of marketing objectives
• Reported to CEO
• SinoUnited Health Clinic provided me with the opportunity to challenge myself and showcase my aptitude in a competitive industry/environment

• Responsible for the developing and coordinating of events at different locations (Shanghai, Suzhou, Chengdu and Beijing)
• Event program development and coordination; content, venue and logistics
• Marketing and promotion; collateral material design, production and distribution
• Development and fulfillment of the events and marketing budgets
• Vendor management; coordination with event contractors
• Reported to Head of Marketing
• Provided support and input to activities directly related to the success of the Physician Engagement program; Continuous Medical Education (CME) and social activities
• Profiling of physicians
• Liaising with the physicians as point of initial contact
• Newsletters content development
• Reported to CEO
• Active and close communication with physicians, senior corporate executives and multiple events related parties allowed me to enhance my communication skills effectively upward, downward and laterally

• Main responsibility sales of new memberships
• Marketing and communication; events, newsletters and printed collaterals
• Managing membership database
• Maintain a high level of member satisfaction with incoming and outgoing communications
• Reported to Senior Membership Executive

• Managing store operational requirements by scheduling and assigning employees, following up on work results
• Staff recruitment
• Achieves financial objectives by preparing an annual budget, scheduling expenditures, analyzing variances
• Identifies current and future customer requirements by establishing rapport with potential and actual customers
• Maintaining inventories
• Formulates pricing policies by reviewing merchandising activities, determining additional needed sales promotion, authorizing clearance sales
• Maintain operations by initiating, coordinating, and enforcing program, operational, and personnel policies and procedures
• Reported directly to owner/director

• Face to face sales and support service to customers include; professional and efficient service, customer care and responsiveness and effective contribution to the team sales target

• Internship was a segment of the TMA Curriculum
• Internship was to experience cultural entrepreneurship in Asia
• Responsibilities included coordinating office’s administrative activities and client service support

• Internship was a segment of the TMA Curriculum
• Main responsibilities included administrative support and product sourcing for company clients