KRISTINE JOIE MARQUEZ GUZMAN
Engagement And Data Culture Lead
Singapore
Summary
Creative communications and Data Culture Lead with proven content creation and planning skills. Over a decade of project management expertise in the banking sector with excellent skills in communications, project scheduling, event management and stakeholder engagement that transcend cultural and organizational boundaries, driving data-centric transformations. Dedicated to shaping a future where data governance is paramount, leveraging its potential for innovation and compliance.
Overview
13
13
years of professional experience
3
3
years of post-secondary education
2
2
Languages
Work History
DATA GOVERNANCE FOUNDATION LEAD
Citibank N.A. Singapore
10.2022 - Current
- Builds a data-centric mindset and drives a strong data culture internationally through communications engagement, and training
- Develops and execute a comprehensive data communication strategy that aligns with Citi's goals and objectives for data governance
- Plans and executes awareness campaigns, data events and training sessions to educate employees about data governance policies, procedures and best practices
COMMUNICATIONS AND EMPLOYEE ENGAGEMENT LEAD
Citibank N.A. Singapore
08.2020 - 10.2022
- Led communication strategy and employee engagement programs for Citi Solutions Center (CSC) resulting to 20% increase in engagement and click-through rates during first year
- Drove cross-function regional collaboration by engaging with key stakeholders through planning and executing 80+ campaigns seamlessly
- Established branding of CSC by producing over 300 communication materials and ensured successful reach to employees and stakeholders
PROJECT AND PROGRAM MANAGER
Citibank N.A. Singapore
12.2016 - 08.2020
- Managed office operations and develops strategies to support Asia Operations & Technology functions
- Launched over 20 internal and 3 external events since 2016, created event run books for VIP panels and developed content for monthly and quarterly newsletters, increasing employee-senior engagement by 35%
- Showcased digitization initiatives in Enterprise Operations & Technology through product or process presentations to regional heads quarterly, leading to switching off analog processes cross-function
HUMAN RESOURCES GENERALIST
Citibank N.A. Singapore
11.2014 - 12.2016
- Responsible for daily HR Administrative support to over 3,000 employees in Consumer Operations & Technology (O&T)
- Managed and provided guidance on HR related transactions end-to-end (onboarding, life cycle, general queries, training, employee counseling, termination and policies)
- Streamlined the Awards Payout process for 32,000 O&T employees, eliminating the risk of duplicate payouts across 14 Asia countries
HUMAN RESOURCES ADMINISTRATOR
Citibank N.A. Singapore
10.2010 - 11.2014
- Managed daily HR functions supporting over 7,000 employees in Singapore
- Handled relocation services of over 1,000 employees in Singapore within 4 years
- Maintained employee records as well as performed background screening process, ensuring 100% completion rate
Education
Bachelor of Arts - Major in Psychology
De La Salle University
Manila, Philippines 05.2003 - 05.2006
Skills
E-mail Distribution Tool
Accomplishments
- 2023 CitiClub President leading employee and community engagement including the Project V in partnership with TOUCH Community Services
- Led the 2022 Citi Global Community Day with 1,000 participants to fundraise for a beneficiary
- Active voting member of the United Women Singapore since 2020
Timeline
DATA GOVERNANCE FOUNDATION LEAD
Citibank N.A. Singapore
10.2022 - Current
COMMUNICATIONS AND EMPLOYEE ENGAGEMENT LEAD
Citibank N.A. Singapore
08.2020 - 10.2022
PROJECT AND PROGRAM MANAGER
Citibank N.A. Singapore
12.2016 - 08.2020
HUMAN RESOURCES GENERALIST
Citibank N.A. Singapore
11.2014 - 12.2016
HUMAN RESOURCES ADMINISTRATOR
Citibank N.A. Singapore
10.2010 - 11.2014
Bachelor of Arts - Major in Psychology
De La Salle University
05.2003 - 05.2006
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