Hi, I’m
Kratika Gupta
Growth & Marketing Operations Leader | Strategy, GTM, And CRM Expert
Summary
Experienced professional with 9 years in business strategy, operations, marketing, and project management. Worked with startups and global companies in the tech and media industries. Highlights include managing ecommerce platforms, overseeing P&L management, launching loyalty programs, and generating substantial revenue. Skilled in leading teams and collaborating with brands from inception to success, helping them scale and achieve significant milestones.
Overview
10
years of professional experience
3
Languages
Work History
Foodpanda
Rider Experience Lead
02.2025 - Current
Job overview
- Improved rider satisfaction from 69% to 76% through education initiatives, on-ground training, and enhanced support SOPs.
- Automated key rider support flows, reducing contact volume and saving SGD 25K per month in support costs.
- Reduced Singapore-wide order fail rate from 2.5% to 1.4% in 5 months through logistics and process optimizations.
- Led APAC-wide RSAT improvement project across 10 markets by driving product and process enhancements.
Foodpanda
Rider Growth Lead
01.2022 - 01.2025
Job overview
- Supply Management : Owned rider supply initiatives including acquisition and retention to help operations team achieve desired delivery time of under 30 mins.
- Developed a Rider loyalty program to improved retention and individual rider performance
- Led Rider branding campaigns like Heroes of foodpanda, Double tipping, PandaRider awards that led to stronger community building and brand awareness on ground
- Transformed a loss making e-commerce rider platform to 15% profitable, by launching newer products, clearing unused inventory
- Effectively reduced CPL from SGD19 to SGD12 by diversifying leads from platforms like Reddit, TikTok, offline channels and UGC led content
- Managed Rider Growth and Acquisition budgets of almost SGD 5million
- Designed and conducted rider a 360-degree rider communication strategy encompassing website, social media channels, PR campaigns, and in-app launches
Bennett Coleman
Growth Marketing Manager
06.2020 - 01.2022
Job overview
- Launched and scaled CRM for Times Club (U.S.), growing active users by 75% and improving retention from 49% to 67%.
- Co-managed $35K/month marketing budget and led performance-focused paid campaigns.
- Executed low-cost, high-impact vendor activations through strategic brand partnerships.
Uber Eats
Manager - Eats operations
07.2018 - 11.2019
Job overview
- Funnel optimization: Improved funnel conversion from 24% to 35% by enhancing in-app search tags, making the app more user friendly, improving banner designs
- Business Growth: Drove 6x uplift in order volumes (from 17k to 100k per month) by launching top-performing national campaigns
- Campaign Management: Executed nation wide ICC World cup sponsorship campaign for Uber Eats across BTL, ATL and IN-APP
- Expansion and Go-to-Market strategy : Conducted extensive demand and supply analysis to launch Uber Eats in Delhi NCR, Dehradun, and Kanpur, created brand awareness through targeted media planning and execution
- Activations & Events : Organized and launched biggest food festival in Delhi, providing brand visibility across major ATL and BTL channels and increasing brand awareness by 15%
InnerChef Pvt Ltd
Category Head and Core Launch team
01.2016 - 07.2018
Job overview
- Operations and Strategy: Ideated, launched & led marketplace model for desserts and biryani, connecting 50+ home chef across Delhi; designed logistics, payment systems, inventory storage
- Business Growth: Accomplished 4x business expansion from 100 orders per week to 400 in 2 months by designing and implementing nation-wide Diwali RWA activation plans
- Go to Market Strategy: Prepared GTM for 3 Kitchen and 5 subsidiary brands
- Revenue Growth: Generated additional B2B revenue of 75,000 USD by leveraging existing corporate relationships for special occasions like Diwali, Women's day etc
Glovision Media Pvt Ltd
Business Development
01.2015 - 12.2015
Job overview
- Business Development: Worked with Grofers, InnerChef, Lybrate and Oyo rooms, generating incremental revenue of 70,000 USD
- Operations: Pioneered and launched RWA (in-society activation) format of advertising, secured buy-in from top management and developed it into strongest vertical for client campaigns
Education
Amity University
Masters of Business Administration from Marketing in Finance
01.2016 - 07.2018
Amity University
05.2010 - 04.2013
Skills
Email marketing platforms
Certification
LinkedIn Courses on Six Sigma
Awards Activities
Actively participated in working with Tomowork to help and train disabled students from Singapore polytech on a project
Technical Skills
- Mailchimp
- CleverTap
- Braze
- Photoshop
- Appsflyer
- Google Analytics
Timeline
Rider Experience Lead
Foodpanda
02.2025 - Current
Rider Growth Lead
Foodpanda
01.2022 - 01.2025
Growth Marketing Manager
Bennett Coleman
06.2020 - 01.2022
Manager - Eats operations
Uber Eats
07.2018 - 11.2019
Category Head and Core Launch team
InnerChef Pvt Ltd
01.2016 - 07.2018
Amity University
Masters of Business Administration from Marketing in Finance
01.2016 - 07.2018
Business Development
Glovision Media Pvt Ltd
01.2015 - 12.2015
Amity University
05.2010 - 04.2013
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