Kok-Yiong Lam
Singapore
Summary
Highly motivated commercial executive with extensive sales, marketing, business development and management experience. Extensive channel partners motivation and management achievement in the Asia Pacific region. Ability to grow commercial team from scratch and contribute significantly to the stakeholders. Consistently achieve or over achieve organizational sales goals. Extensive network in the region with channel partners, key opinion leaders, governmental and non-governmental organizations for in-vitro diagnostics.
Overview
31
31
years of professional experience
Work History
Owner and Consultant
DX Rep
02.2018 - Current
- Provides sales, marketing, business development and other complex projects consultancy for in vitro diagnostics customers in the Asia region
Senior Director Business Development
Virtue Diagnostics Singapore Pte Ltd
10.2021 - 02.2023
- Drove various business development initiatives for the company including the acquisition of chemistry reagent manufacturer in Brazil for Labtest Diagnostica S.A , a deal worth more than BRL100M and acted as the integration leader
- Set up and manufacturing site in Indonesia with over 60 headcounts .
- Set up sales office in the Philippines with 5 headcounts
- Drove market analysis for M&A targets in emerging markets including Southeast Asia, Middle East, South Asia and Africa
- Identified potential partners for developing new product lines and negotiate for such collaborations
Regional Sales Director, APAC
Fujirebio Europe N.V. & Fujirebio Asia Pacific Pte Ltd
09.2017 - 09.2021
- Set up direct sales and service office in Vietnam with over 10 headcounts , launching more than 25 chemiluminescence systems in Vietnam within the first year
- Actively managed 18 distributors in Asia
- Launched into other new markets such as Indonesia , Sri Lanka , Cambodia etc.
Director of Sales, Diagnostics , APAC
PerkinElmer Inc.
04.2010 - 08.2017
- Grew sales revenue 3 times and improved profit margins significantly
- Set up direct sales capabilities in countries such as Korea , Malaysia , Indonesia , Singapore , Thailand and Vietnam
- Took on various interim roles such as the acting Regulatory Affairs Manager for Southeast Asia, acting Product Manager for new born screening products and Sales leader for Sri Lanka and Bangladesh
- Won various sales awards including the President Club and attended prestigious global courses within the organization such as Emerging Leaders Program and Accelerated Leadership Program
Sales Manager
All Eights Singapore Pte Ltd
02.1999 - 03.2010
- Grew sales revenue 4 times
- Grew existing business with key principals such as Diagnostica Stago, Fujirebio, Meridian Biosciences, Panbio (now Abbott), Wako (now Hitachi), Denka Seiken, Streck etc
- Created new opportunities with new principals such as Medical Laboratory Evaluation, Cellestis (now Qiagen), Mediwiss etc
- Expanded the business into nearby territories such as Indonesia, Philippines and Myanmar
- Led regulatory compliance and Good Distribution Practice Medical Devices (GDPMDS) accreditation with the Health Sciences Authority of Singapore.
Other various sales and management roles in the office automation, food chemicals and electronic components industries
01.1994 - 09.1998
Education
Graduate Diploma - Marketing Management
Singapore Institute of Management
06.2002
Bachelor of Science - Biology
National University of Singapore
03.1993
Skills
- Sales & Marketing
- Business Development
- Strategy
- Regulatory
- Operations
Language Abilities
English & Chinese
References
To be provided on request.
Timeline
Senior Director Business Development
Virtue Diagnostics Singapore Pte Ltd
10.2021 - 02.2023
Owner and Consultant
DX Rep
02.2018 - Current
Regional Sales Director, APAC
Fujirebio Europe N.V. & Fujirebio Asia Pacific Pte Ltd
09.2017 - 09.2021
Director of Sales, Diagnostics , APAC
PerkinElmer Inc.
04.2010 - 08.2017
Sales Manager
All Eights Singapore Pte Ltd
02.1999 - 03.2010
Other various sales and management roles in the office automation, food chemicals and electronic components industries
01.1994 - 09.1998
Bachelor of Science - Biology
National University of Singapore
Graduate Diploma - Marketing Management
Singapore Institute of Management
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