Koh Su Lin Daphne
Singapore
Summary
A highly motivated Regional Sales manager with 12 years of regional sales experiences in components sales for silicone rubber, liquid injection molding, die cut, plastic and die casting.
Experience in accounts management of Global customers and through effective account management I help the company increase the sales revenue of a major account. from USD 1M in 2014 to USD 8M in 2 years
Currently managing the sales & costing team.
Overview
24
24
years of professional experience
Work History
Regional Sales Manager (S.E.A)
Dynacast Singapore Pte Ltd
2020.04 - Current
- Reporting to EVP (Asia)
- Responsible for new sales of Singapore / Indonesia & Malaysia factories
- Plan Sales Strategies for S.E.A market expansion
- Identify the focus industry components that is suitable for the factories capabilities
- Plan for S.E.A Sales Team expansion
- Set K.P.I for S.E.A BDM
- Manage a team of 3 BDM located in Singapore, Malaysia & Vietnam
- Region covered: South East Asia, Australia, New Zealand & Korea
- Key Achievements: Manage to revive an account that our China site has lost and brought it to Malaysia factory with a sales revenue of USD 500K
- Successfully supported one of our key customers on the closure of our Korea site, ensuring that their 1-year inventory requirement was all met
- Brought on board 2 major customers, currently undergoing audits and design discussion.
Business Development Manager (Global)
Sei Woo Polymer
2012.10 - 2020.03
- Reporting to Operation Director & Sales Director
- New account acquisition from different industry – Electronics, Automotive, Medical, Baby Care, Telecommunication
- Manage and maintain existing customers – regular visit to customers for relationship building and new projects development
- Handle project management - from engineering build to mass production
- Handle NPI
- Liaise with customers to discuss and understand the technical aspect of the project
- Liaise with factory on the time-line expectation of customers
- Manage a team of 4 sales engineers
- Manage a team of 10 project engineers
- Work with EMS on engineering builds, orders and deliveries
- Region covered: Global
- Key Achievements: Received a personal “Tenacity Award” from customer in 2014
- Company received a “Life Saver Award’ from customer in 2014 – as we help customer turn around a waterproofing crisis in 2 months, manufacturing 3 million pieces of their new design
- Sales revenue increase from USD 1M in 2014 to USD 8M in 2 years for 1 major account
- Company received a “Supportive Supplier Award” from Customer in 2015 & 2016
- Re-activated an account which had stop purchasing from Sei Woo for years
- This account is achieving a sales revenue of USD 500K.
Search Consultant
JonDavidson
2010.04 - 2012.09
- Reporting to General Manager
- Job placement for companies, handling Technical, Finance, Engineer & Sales
- Business Development for new business
- Reason for leaving: Seeking career back to Regional Sales.
Business Manager
Primo Mobile Pte Ltd
2009.07 - 2010.01
- Reporting to CEO
- New Account Acquisition
- Business planning to achieve sales target
- Program management for all new product with factory & customers
- Manage customer’s expectation of new products
- Liaise with customer & internal on all customisation
- Ensure that all PO’s are delivered on time
- Liaise closely with factory for order status and shipment delivery
- Commercial discussion & negotiation with factories
- Reason for leaving: Company went into unstable finance situation.
Business Manager
I-Sirius Pte Ltd
2008.03 - 2009.06
- Reporting to Sales Director
- Key Account Management of Latin America Market
- New Account Acquisition
- Strategies planning to achieve sales target
- Do program management for all new product with customers
- Manage customer’s expectation of new products
- Liaise with customer & internal on all customisation
- Ensure that all PO’s are delivered on time
- Liaise closely with factory for order status and shipment delivery
- Reason for leaving: Company closed down.
Search Consultant
Executive Network
2007.09 - 2008.02
- Position: Search Consultant Reporting to General Manager
- Job placement for companies
- Business Development for new business
- Reason for leaving: Was head-hunted by I-Sirius.
Account Manager
Microcircuit Technology (S) Pte Ltd
2006.07 - 2007.08
- Position: Account Manager Reporting to Senior Sales Manager
- Regular calls & visit to existing customers for their current & upcoming product status
- Account Management
- Development new account opportunity
- Do presentations & discussion sessions with customers
- Prepare quotations
- Monitor Delivery status
- Monitor customer purchase order, ensure that target is met
- Reason for leaving: Career Advancement.
Regional Sales Executive
VonRoll Isola Asia Pte Ltd
2004.09 - 2005.07
- Reason for leaving: Was expecting my first baby & have early stage complication, doctor advised to rest at home, therefore I left my job.
Assistant R & D Engineer
Sumitomo Bakelite Singapore
2000.05 - 2004.07
- Reason for leaving: Career switch to sales.
Education
Master of Science - Engineering Business Management
Coventry University
03.2023
Skills
- Managing a team
- Sales Leadership
- Strategic Planning
- Business development and planning
- Account development
- Account Management
- Sales Tracking
Educationalbackgroundandqualification
- Jul 2021 - Mar 2023, Coventry University, Master of Science in Engineering Business Management
- Jan 2002 – Dec 2003, University of Canberra, Bachelor in Business Administration
- Jun 1997 – Jun 2000, Temasek Polytechnic, Diploma in Product Engineering
- Jan 1990 – Dec 1996, Bedok North Secondary, Graduated with GCE ‘O’ Levels
- Jan 1984 – Dec 1989, Tampines Primary School, Graduated with PSLE
Engineeringskills
- Exposed to Molding Machinery (Auto and Conventional) in Sumitomo Bakelite Singapore (2000/Current)
- Exposed to X-Ray and C-Scanning Machinery in Sumitomo Bakelite Singapore (2000/Current)
- Exposed to Moisture Sensitivity Testing Machinery and High Thermal Testing Machines in Sumitomo Bakelite Singapore (2000/Current)
- Exposed to Evaluation Testing Machinery like (Koka Viscosity flow, Curelastometer, Laboplastomil) in Sumitomo Bakelite Singapore (2000/Current)
- Exposed to Project Management Training, Benchmarking Training and FMEA Training in Sumitomo Bakelite Singapore (From External Professionals)
- Exposed to Rapid Prototyping machinery, Auto-Cad R13 software and Pro-Engineering software during my Final Year Project in Year 3 (1999/2000).
Oralcommunicationskills
- Experience was gained during my job opportunity as a Salesperson & a R&D Engineer, through discussions with Customers, managers of relevant departments, working colleagues from Marketing & Sales, QA, Warehouse, Planning & Production locally as well as overseas.
- Participation during meeting, discussions, presentation of projects / reports, presentation for seminars
- Participation during meeting, discussions, presentation of projects / reports in Temasek Polytechnic
- More exposure was gained at the Tan Kah Kee Young Inventors Award during the finalist presentation.
Accomplishments
Was Finalist for Tan Kah Kee Young Inventors Award (1999/2000)
Recreational Committee Member in Sumitomo Bakelite Singapore (January 2002 – December 2003)
Program Manager for “Innovation through Design and Engineering Action Group (June 1999 – July 2000)
Mentor during Temasek Polytechnic Engineering Freshman Orientation (28 June – 2 July 1999)
Class Representative in Polytechnic (July 1997 – May 1998)
Head Prefect in Bedok North Secondary School (1995)
Attended a three days Residential Course Leadership Camp at National Community Leadership Institute (NACLI) (15 to 17 November 1995)
Certificatesofattendance
- Statistical Process Control (16 & 23 September 2000)
- Optimisation of Industrial Process via Design of Experiments & Quality Engineering (15, 21& 29 July 2000)
Certificatesofachievement
On-The-Job Training Instructor (9 September 2000)
Communityservices
- Participation in Ability Day 1999 Event held on 2nd July 1999 by Temasek Polytechnic Community Service Club (2 July 1999)
- Participation in Heartstrings Gift from a Nation 98 (August 1998)
Travelling
Willing to relocate
Willing to travel globally
Personalparticulars
Koh Su Lin Daphne, 04/17/78, Female, Married, Singaporean, Chinese, Teochew, dapkoh17@gmail.com, Class 3, +65 9723 1156, Blk 325 Tampines Street 32, Singapore, 520325, SGD 152,002 as of 2023 (Annual + AWS + VB), SGD 9200 as of 2024 (increment in 2024), 2 month, MS words, excel, powerpoint, SAP, Salesforce
Timeline
Regional Sales Manager (S.E.A)
Dynacast Singapore Pte Ltd
2020.04 - Current
Business Development Manager (Global)
Sei Woo Polymer
2012.10 - 2020.03
Search Consultant
JonDavidson
2010.04 - 2012.09
Business Manager
Primo Mobile Pte Ltd
2009.07 - 2010.01
Business Manager
I-Sirius Pte Ltd
2008.03 - 2009.06
Search Consultant
Executive Network
2007.09 - 2008.02
Account Manager
Microcircuit Technology (S) Pte Ltd
2006.07 - 2007.08
Regional Sales Executive
VonRoll Isola Asia Pte Ltd
2004.09 - 2005.07
Assistant R & D Engineer
Sumitomo Bakelite Singapore
2000.05 - 2004.07
Master of Science - Engineering Business Management
Coventry University
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