Hi, I’m
Kayden Ng
Summary
My project management career reflects resilience and a high level of adaptability. I freelanced through the uncertainties of COVID-19, later transitioned to agency work shaping executive-level marketing funnels, and now, I lead a Policy Unit in a non-profit organisation. Across more than 10 industries — from F&B, logistics to healthcare — I’ve built my internal systems that reduce risks and enhance efficiency. I thrive in environments where thoughtful planning, stakeholder alignment, and data-driven insights matter. I’m excited to channel this adaptability to an environment where complex challenges require creative yet structured approaches.
Overview
11
years of professional experience
1
Certificate
3
Years inclusive working on digital marketing projects
2
Industries - events, marketing
1
Year in a digital marketing agency
Work History
Consumers Association of Singapore
Senior Manager / Acting Assistant Director
10.2024 - Current
Job overview
- Developed policy recommendations for the Consumer Protection Review Panel convened by Ministry of Trade and Industry (MTI) with a funding support of over $500,000 to review key consumer issues across online commerce, ticket scams and scalping and sectors with prevalent prepayment consumer risks
- Strategised public consultation and engagement plans covering >5000 sample size and key industry players from high-complaints industries (e.g. beauty, gym and home renovation sectors) and others (Google, Lazada, Shopee, TicketMaster)
- Engaged a diverse range of partners including MinLaw, MDDI, NTUC, Unions, CCS, LawSoc, trade associations, practitioners, STB, The Kallang, Content Creators, SISTIC, TicketMaster, consumer organisations from other countries
- Demonstrated excellent project management acumen anticipating and navigating major changes
- Analysed and visualised data from three years of consumer complaints statistics to derive the consumer segments most vulnerable to pressure sales tactics
- Leading and supervising policy unit on strategies and tactics for stakeholder engagement, approval papers, presentation deck and social media content
- Partnered with NUS Law Clinic and supervised three semesters of internships to research for new policy recommendations
- Developed and sustained workflow to monitor consumer issues and anticipate policy calls to support President's advocacy work on social media
- Produced the Consumer Rights Awareness Survey 2024 and 2025 with consultant
ClickTRUE Pte Ltd, a Meta Certified Company
Digital Marketing Consultant
05.2023 - 08.2024
Job overview
- Secured C-level leads through 10 regional paid media campaigns for MNCs with media budget over $750k.
- Launched campaigns on time, on brief and on budget within my first 9 months
- Evaluated campaign dashboards with client to distill evidence-based insights for future campaigns
Land Transport Authority, Rail Design Development
Senior Executive
10.2014 - 01.2019
Job overview
- Worked with consultant and agencies to develop a $30 million Engineering contract to call construction tender for eastern-end of Thomson-East Coast Line on time
- Submitted approval papers to justify and account for multi-million variation orders to the Ministry of Transport, on top of weekly and monthly board meeting papers
- Project Lead for two retreat events for 500-strong Division
MOH, HPB, F&B, Clients for Digital Marketing, Emcee Assignment
My COVID-19 Years
04.2020 - 03.2023
Job overview
- I worked as a frontline COVID-19 swabber, gig-worker F&B server in >30 restaurants and delivered newspapers 4-7am in the morning while fitting in digital marketing and hybrid emcee work for client
Climate Conversations
Social Media Consultant
07.2022 - 01.2024
Job overview
- Grew followers from 550 to 700 in 6 months organically with a targeted content strategy.
- Redesigned the email campaigns to sustain a 40% open rates and 5% click rates on average.
- Secured 6 recurring donations in fundraising campaign in 2022.
- Generated $2,000 annual recurring donations in 2021 during a pro-bono engagement prior to paid contract.
Nanojoys.com
Facebook Leads Ads Campaign Specialist
12.2021 - 01.2022
Job overview
- Executed a Meta Ads Leads Generation campaign that acquired 60 email subscribers on an ads budget of $600 in one month for online gifting marketplace platform, nanojoys.com
Petaletea.com
Facebook Ads Specialist
04.2021 - 05.2021
Job overview
- Acquired 2x ROAS over two weeks of ads for Mother's Day sales promotion campaign
Education
National University of SingaporeSingapore
Bachelor of Engineering from Civil Engineering
05-2014
Skills
- Policy Development, Research and Review
- Senior Stakeholder Engagement
- Relationships Management
- Data Visualisation using Power BI and Tableau
- Strategic Planning
- Drafting of Brief eg Research Brief, Design Brief, Campaign Brief, Project Brief
- Events Management
- Digital Marketing
- Bilingual Emcee
- Conversations Facilitator
- Tour Guiding
- Customer Service
- Fitness Personal Trainer
Accomplishments
- National Awards, The Public Service Medal (COVID-19)
- Land Transport Authority Undergraduate Scholarship (awarded in 2010)
Certification
- Data Visualisation using Power BI, James Cook Institute - Jun 2025
- Generation AI, James Cook Institute - May 2025
- Essentials of Policy Development by the Lee Kuan Yew School of Public Policy - Feb 2025
- Franchise Management, Franchise Licensing Association (Singapore) - Apr 2024
- Certified Personal Trainer, National Council on Strength & Fitness - Sep 2024
- Certificate in Digital Marketing & Fundraising, Nonprofit Tech for Good - Feb 2023
- Principles of Public Relations, University of Colorado Boulder - Feb 2023
Timeline
Senior Manager / Acting Assistant Director
Consumers Association of Singapore
10.2024 - Current
Digital Marketing Consultant
ClickTRUE Pte Ltd, a Meta Certified Company
05.2023 - 08.2024
Social Media Consultant
Climate Conversations
07.2022 - 01.2024
Facebook Leads Ads Campaign Specialist
Nanojoys.com
12.2021 - 01.2022
Facebook Ads Specialist
Petaletea.com
04.2021 - 05.2021
My COVID-19 Years
MOH, HPB, F&B, Clients for Digital Marketing, Emcee Assignment
04.2020 - 03.2023
Senior Executive
Land Transport Authority, Rail Design Development
10.2014 - 01.2019
National University of Singapore
Bachelor of Engineering from Civil Engineering
Volunteer Experience
- Volunteer fitness trainer with NCSF Uplift for adults on the spectrum
- Team Lead for Cultural Mapping for My Community - befriends and conduct oral history interviews with Tanglin Halt residents
- Volunteer with Both Sides Now - facilitates discussion amidst immersive arts experience on end-of-life issues
- Facilitator with Climate Conversations
Volunteering Experiences
- Emcee Volunteer for Children's Cancer Foundation
- Volunteer with Both Sides Now - facilitates discussion amidst immersive arts experience on end-of-life issues
- Facilitator with Climate Conversations
- Volunteer fitness trainer with NCSF Uplift for adults on the spectrum
- Team Lead for Cultural Mapping for My Community - befriended and conducted oral history interviews with Tanglin Halt residents