Dynamic marketing professional with 4 years of civil sector background, 3 years of freelancing adventures and 2 years of marketing agency experience. Proven expertise in driving significant leads generations outcome across APAC for ClickTRUE Pte Ltd, leveraging skills in research work, data analysis and strong project and client management skills. Excelled in strategizing campaigns that enhanced client success, achieving over $750k in managed budgets and launching >20 regional campaigns on time without fail. Demonstrates exceptional operational excellence and client service.
Hi, I’m
Kayden Ng
Summary
Overview
10
years of professional experience
1
Certificate
3
Years inclusive working on digital marketing projects
2
Industries - events, marketing
1
Year in a digital marketing agency
Work History
ClickTRUE Pte Ltd
Inbound Marketing Consultant
05.2023 - Current
Job overview
- Strategised and launched on time >20 local & regional paid media campaigns of totaling >$750k budget across 9 APAC countries on LinkedIn, Meta, Google platform for MNCs to drive traffic, leads and ebook downloads
- Synthesised campaign metrics data to recommend insights for future campaignss
- Provided secretariat support to Chief Operating Office to revise Service Level Agreement with client
Land Transport Authority
Senior Executive
10.2014 - 01.2019
Job overview
- Implemented and tracked the development of a $30 million Engineering contract to call construction tender for eastern-end of Thomson-East Coast Line on time
- Strong writing skills and interpersonal skills honed through minutes writing and drafting approval papers for variation orders to Ministry of Transport
- Collaborated with a cross-functional committee to produce video content for internal marketing needs
Freelancer
Digital Marketer
04.2021 - Current
Job overview
- Project Manage + Strategise + Execute services including Content Creation, Instagram Marketing, Email Marketing, Facebook Ads, Landing Page Design and Data Analytics
- Self-starter - secured 4 projects in 6 months
- Project value progressed from $1,500 for a 3-months project to $27,000 for a 18-months project
Climate Conversations (non-profit)
Social Media Consultant
07.2022 - Current
Job overview
- Segmented audience and launched targeted email campaigns to fundraise - 10 new donors secured, of which 6 are monthly recurring donors.
- Launched campaign to solicit registrations for Facilitation Workshop - 75% slots filled up
- Increased Instagram followers count by 60% in a year to 900
Education
University of California, DavisRemote Via Coursera
SEO Specialisation
02.2023
University Overview
- Completed Coursework: SEO Findings & Recommendations for an e-commerce website, 2023
- 9-mins video presentation: https://bit.ly/KaydenSEOCourseraCapstone
National University of SingaporeSingapore
Bachelor of Civil Engineering (Hons) from Civil Engineering
05.2014
University Overview
Skills
- Operational Excellence
- Tableau, SQL, Python
- Data Analysis and Presentation
- Strong Writing Skills
- Events Management
- Client Success & Internal/External Customer Service Excellence
- Contract and Vendor Management
- Public sector procurement process
- Workflow Optimisation
- Content Strategy
- Marketing Funnel
- Canva Design
- Copywriting
- Facilitation
- Hands-on Martech experience: HubSpot CRM, Meta Ads, Google Ads, Google Tag Manager, WordPress, Squarespace, Mailchimp Email Marketing
Accomplishments
Accomplishments
- LTA Scholarship awarded in 2010
- National Awards - The Public Service Medal (COVID-19) awarded in 2022
Certification
- AI100: Python Programming and Data Visualisation awarded by Heicoders Academy
- DA100: Data Analytics with SQL & Tableau awarded by Heicoders Academy
- Certificate in Digital Marketing & Fundraising by Nonprofit Tech for Good
- Statement of Attainment for Integrated Marketing, Marketing Strategy, Content Strategy and Brand Management by LITHAN Academy
- Principles of Public Relations by University of Colorado Boulder via Coursera
Additional Information
Additional Information
- OC/S4, HQ COY, 491st Battalion Singapore Armour Regiment from 2010-2022
- Published a Chinese travelogue in 2018 based on my travel in Myanmar
Timeline
Inbound Marketing Consultant
ClickTRUE Pte Ltd
05.2023 - Current
Social Media Consultant
Climate Conversations (non-profit)
07.2022 - Current
Digital Marketer
Freelancer
04.2021 - Current
Senior Executive
Land Transport Authority
10.2014 - 01.2019
University of California, Davis
SEO Specialisation
National University of Singapore
Bachelor of Civil Engineering (Hons) from Civil Engineering
Books of Interest
Books of Interest
- Positioning by Al Ries & Jack Trout, The Lean Startup by Eric Ries, The Art of Travel by Alain de botton, Factfulness by Hans Rosling, Choice Theory by William Glasser, Seeking Allah, Finding Jesus by Nabeel Quresh, Fieldnotes of a Psychiatrist by Dr Chong Siow Ann
Volunteer Experience
Volunteer Experience
- Volunteer fitness trainer with NCSF Uplift for adults on the spectrum
- Team Lead for Cultural Mapping for My Community - befriends and conduct oral history interviews with Tanglin Halt residents
- Volunteer with Both Sides Now - facilitates discussion amidst immersive arts experience on end-of-life issues
- Facilitator with Climate Conversations
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