Khurshat (Kay) Dhillon
Summary
Dedicated professional with a history of meeting company goals utilizing consistent and organized practices. Skilled in working under pressure and adapting to new situations and challenges to best enhance the organizational brand.
I am also a detail-oriented team player with strong organizational skills and hone the ability to handle multiple projects simultaneously with a high degree of accuracy and attitude.
Willingness to take on added responsibilities to meet team goals.
Overview
31
31
years of professional experience
1
1
Certification
Work History
Senior Manager, Academy Publishing (Marketing, Events & Sales Operations)
Singapore Academy of Law
02.2013 - Current
- Responsible for planning, developing and implementation of the Academy's sales and marketing strategies
- Overseeing marketing, sales and event operations related activities
- Nominated champion for the department's Digital Marketer initiative
- Ensure use of innovative digital channels
- Responsible in executing the Sales & Marketing plan
- Business Intelligence – provide reports on data trends of Academy products
- Report generation of data analytics
- Conduct client research on competitiveness of Academy product
- Working closely with the corporate communication and digital marketing division in executing events, and engagement from the industry and customer alike
- Cultivate and maintain existing authors' relationship with the Academy
- Running full funnel marketing and communications campaign across different touch points
- Coordinate, manage and execute ongoing content updates, maintenance and improvements in partnership with development resources and external agencies
- Share updates, results and best practices with other relevant teams within SAL Group
- Analyze the past performance of campaigns to improve marketing effectiveness and return on investment
- Generate ideas and strategies based upon data-driven insights and recommendations
- Set strategy and manage execution for key growth channels, leveraging agency support where available, including search Engine Marketing, Display Marketing, YouTube, Email Marketing Social Media (in partnership with content manager) and others
- Monitor performance and optimize in real time to ensure maximum results
- Keep website content up to date and in line with SAL priorities
- Manage and execute product launches and other events on the SAL sites
- Active and engaged member of the brand communications team
- Lead organizer for yearly appreciation event for esteemed Judges and author's of the Academy.
Senior Account Manager, Online Sales Specialist
Lexis Nexis
12.2008 - 12.2012
- Responsible for meeting sales target within an assigned sales territory by effectively planning, selling and promoting online legal products and services across Singapore, Hong Kong and Malaysia
- Responsible for managing resources and generating revenue
- Reviewed work practices and implement more cost effective processes
- Promoted online legal products (books and journals) with agreed sales plans and targets
- Target customers with the assigned territories in ensuring that revenues are maintained
- Establish contact with key individuals in these organizations and develop solid business relationships
- Work closely with corporate department on tailored price models or deals that deviate from the standard model
- Examine and act on creative opportunities for special licenses (multi-site, global)
- Work with sales support to calculate the value of target customers according to standard models and create price offers for customers
- Initiate and coordinate development of action plans to penetrate new markets
- Provides timely, accurate, competitive pricing on all completed prospect applications submitted for pricing and approval, while striving to maximize revenue
- Work closely with channel marketing to develop and execute a comprehensive marketing strategy for the assigned territories
- Present e-products persuasively and intelligently to potential clients
- Arrange on-site demos and trials
- Identify new markets and business with existing products, new products, or re-purposing of existing content
- Secure established business through active management of and participation in the annual license rollover and renewal process
- Active participation in periodic attendance at trade shows, representing the organization professionally and managing the leads assigned
- Develop and leverage channel partnerships to identify new opportunities
- Pursue new opportunities with the channel partners
- Provide timely feedback to senior management regarding market performance
- Work with marketing and editorial colleagues to identify marketing requirements for new products and new sales initiatives.
Senior Account Manager
LexisNexis
06.2008 - 11.2008
- Responsible for developing a comprehensive training package for customers from the public and private sector
- Design, develop and produce training based on the organization's needs, this includes the course content and the curriculum
- Identifying the training and development needs of an organization through regular consultation with human resource departments
- Conducting surveys in soliciting the training needs of assigned customer base
- Source and recommend relevant trainers to the organizations
- Maintaining the cost of the training and keeping within the assigned budget for the organizations
- Reviewing existing training and recommending new training programs from time to time so as to remain current and adaptable to the organization
- Evaluation of the training and monitoring the progress of the trainees through consultation and customized training questionnaires
- Keeping up to date with development in the training arena by attending relevant courses and by sourcing to relevant journals.
Account Manager, Conferences South East Asia Division
LexisNexis Singapore Pte Ltd
01.2004 - 05.2008
- Overall project management from planning, strategizing and execution of seminars and workshops
- Responsible for developing and implementing regional events & sponsorship strategy for Asia Pacific
- Researching the viability of conference ideas for the global market for a public run
- Content development of conference, seminars and workshop for public runs or in-house trainings
- Production of top-notch, strategic conferences comprising from the financial services, legal and soft skill sectors
- Identification and management of speakers or resources
- Encompass negotiation of the sponsorship package with vendors and concept design through to execution
- Conversion of sponsorship platforms into measurable revenue opportunities whilst creating a strong brand presence
- Identifying target market for solution provider in sponsorship opportunities
- Developing long term business relationships with clients
- Onsite management of sponsors
- Developing and editing marketing and communication collateral
- Budgetary control and making financial decision that will have a significant bottom line impact
- Management of onsite on conference day, particularly keeping in mind delegates and speakers needs
- Actively a member of the company's Recreation Club activities.
Business Development Executive, Direct Banking
DBS Bank Pte Ltd
08.2004 - 12.2004
- Responsible for organizing logistics for all training sessions
- Liaising with marketing units for marketing campaigns and products
- Attending to inbound and outbound calls in one-stop banking services in loan matters
- Maintaining a tracking system of compliments, complains and service requests through the Bank's Customer Relationship Management System
- Solving customers' queries efficiently, keeping in mind the turnaround time required
- Ensuring credit compliances and policies are met
- Provided administrative support to departments
- Responsible for daily reporting of MIS figures
- Liaising with Relationship Managers of the branches and departments in keeping up with customers' appointments and queries.
Bank Executive, Credit Documentation Team
DBS Bank Pte Ltd
09.2000 - 05.2003
- Processing and handling of legal documentation of secured and unsecured loans
- Responsible for execution of Bank Mortgages and Discharge documents
- Conducting Technical Verification of new loans
- Responsible of Conveyance Matters such as: (i) Credit documentation, disbursements of loans and issuance of letter of offers
- (ii) Safekeeping of documents with the registry
- (iii) Liaising with law firms and branches of the Bank
- (iv) Valuation of private and commercial loans
- Preparation of minutes of Credit Department meetings.
Bank Assistant
DBS Bank Pte Ltd
05.1998 - 08.2000
- Customer Service Assistant, attending to walk-in customers needs
- Responsible for promoting bank products and services to walk-in customers
- Assisted Credit department and Branch Manager by providing administrative support
- Responsible of smooth running of the branch's operations such as: (i) Cross selling of Bank's Debit Master cards
- (ii) Clearance of cheques and replenishment of ATM cash machine
- (iii) Account opening functions and servicing of regular customers.
Administrative Assistant, Legal Department
Oversea-Chinese Banking Corporation Limited
01.1993 - 04.1998
- Assisted legal officers in conveyance matters
- (i) Preparation of Credit/Loan Documentation
- (ii) Letters of Offers, disbursements and redemption of loans for individual & corporate
- (iii) Execution and safekeeping of legal documents
- (iv) Handling of Garnishee Orders and Letters of Demands
- (v) Liaison with external lawyers and customers of the bank
- Proof-read legal documents and agreements
- Maintained an intricate filing system
- Updated and maintained department's monthly and quarterly reports.
Education
Higher Diploma in Business Administration - Human Resource Management
Thames Business School
Thames Business School 2003
Skills
- Quick Learner and meticulous
- Ability in meeting work KPIs and targets
- Supervised business development and sales teams to ensure company-wide branding consistency for our clients
- Developing and executing marketing strategies that increase brand visibility
- Conducting market research to identify growth opportunities
- Appointed manager in executing inter-department projects
- Strong negotiation skills
- Good oratorical and written skills
Certification
- Certificate in Data Analytics awarded by Vertical Institute
- ICDL Digital Marketing ( E-commerce Campaign Management
- 7 Habits Towards Highly Successful People (ADVANCED)
- Customer service & Sales Workshop
Languages
English
Malay
Punjabi
Hindi
Chinese (Mandarin)
References
References available upon request.
Timeline
Senior Manager, Academy Publishing (Marketing, Events & Sales Operations)
Singapore Academy of Law
02.2013 - Current
Senior Account Manager, Online Sales Specialist
Lexis Nexis
12.2008 - 12.2012
Senior Account Manager
LexisNexis
06.2008 - 11.2008
Business Development Executive, Direct Banking
DBS Bank Pte Ltd
08.2004 - 12.2004
Account Manager, Conferences South East Asia Division
LexisNexis Singapore Pte Ltd
01.2004 - 05.2008
Bank Executive, Credit Documentation Team
DBS Bank Pte Ltd
09.2000 - 05.2003
Bank Assistant
DBS Bank Pte Ltd
05.1998 - 08.2000
Administrative Assistant, Legal Department
Oversea-Chinese Banking Corporation Limited
01.1993 - 04.1998
Higher Diploma in Business Administration - Human Resource Management
Thames Business School
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