Khaiwan Lee

HIIP (a Singapore Private Limited company) is the #1 Influencer Marketing Platform in SEA. As the CBO for Regional office, I am strategic adviser for the organization, partnering with internal stakeholders to build and deliver an exceptional user experience while helping Hiip manage its growth efficiently.

Responsibilities:

1. Business Strategy Development : Develop and implement the overall business strategy

• Identify new opportunities for growth and expansion in the influencer marketing industry
• Stay abreast of industry trends and competitive landscape to make informed strategic decisions

2. Revenue Generation : Drive revenue generation through effective client acquisition and retention strategies

• Collaborate with the business development teams to create compelling pitches and proposals for potential clients
• Explore new revenue streams and business partnerships to diversify income sources

3. Financial Management : Oversee the financial health, including budgeting, forecasting, and financial reporting

• Monitor key financial metrics and make data-driven decisions to optimize profitability
• Implement cost-effective measures and resource allocation strategies

4. Team Leadership and Development : Provide strong leadership to the team, fostering a positive and productive work environment

• Recruit, train, and develop a high-performing team to support the agency's goals
• Set clear expectations and performance goals for team members
• Partnership and Collaboration: Identify and negotiate partnerships with other businesses or agencies that can enhance the agency's services or reach
• Collaborate with influencers, content creators, and other stakeholders to strengthen the agency's network
• Data Analysis and Reporting: Utilize data analytics to track the performance of campaigns and initiatives
• Provide regular reports to leadership and clients, offering insights and recommendations for improvement

5. Innovation and Adaptability : Foster a culture of innovation within the agency, encouraging the development of new ideas and approaches

• Stay informed about emerging technologies and trends in influencer marketing

6. Brand Building : Contribute to the agency's brand image and reputation in the industry

• Represent Hiip at industry events, conferences, and networking opportunities

As a Marketing Manager for Wella & OPI brand, I was responsible for driving brand growth and executing marketing initiatives across 3 markets (MY,SG,TH):

Responsibilities:

1. Brand Strategy Development : Developed and implemented brand strategies to enhance brand positioning and drive customer engagement. Conducted market research and analyzed consumer insights to identify market trends and develop targeted marketing campaigns

2. Product Launches : Led cross-functional teams in the successful launch of new products, from ideation to execution. Developed marketing plans, created compelling product messaging, and coordinated marketing activities to drive product awareness and sales

3. Digital Marketing : Developed and executed digital marketing strategies, including social media campaigns, email marketing, and influencer partnerships. Leveraged data analytics to optimize campaign performance and drive customer acquisition

4. Collaboration and Stakeholder Management : Collaborated with distributors, internal teams, external agencies, and key stakeholders to ensure alignment and successful execution of marketing initiatives. Managed relationships with strategic partners and negotiated JBP to maximize brand exposure and drive business growth

5. Market Analysis : Conducted market analysis to identify market trends, competitive landscape, and consumer preferences. Used insights to develop targeted marketing strategies and drive brand differentiation

Responsibilities:

• Plan and strategize Marketing Plan and animation calendar developing B2B animations to grow the business
• Build strong sell out and animation drivers for all professional channels
• Manage the PR, media relations and digital reach to drive the brand awareness - Implementation of successful marketing programs
• Liaison with suppliers
• Manage the overall marketing A&P budget
• Control of brand equity
• Sales analysis of each category growth
• Monitor the profit and loss of business

Responsibilities:

• Strategize, plan and execute brand initiative/activities to enhance brand positioning and ensure brand objectives are met
• Manage the execution of marketing plans, including tracking, evaluation and review of each brand health
• Manage the brand A&P budget and profitability effectively
• Ensure utilization of funds in raising brand awareness through above & below-the-line activities in appealing to the target market channel and consumers
• Spearheading New Product Development to sustain brand/product life cycle
• Deliver assigned brand portfolio targets and performances

Responsilbilities:

Implement project strategies, campaign conceptual directions to ensure campaign objective/goals are met

• Develops clearly focused creative strategies and creative briefs
• Ensures and facilitates effective communication flow throughout project
• Manages production quality, deadlines and budget control
• Obtains communication material from relevant internal source
• Ensures Product Manager's needs are properly understood and addressed
• Leads in the negotiation with working partners be it Press, Magazine, Online, POSM, Outdoor, Events and PR
• Collaborative teamwork between Product Manager and Creative and Media partner
• Manages and Administrate of total Marketing Budget & expenses