Summary
Overview
Work History
Education
Skills
Accomplishments
Timeline
Generic

Kezia Joy Christni

Art Director

Summary

Hello there! I'm an enthusiastic and creative individual with a passion for transforming concepts into captivating visual experiences. My journey in the realm of visual arts has been a thrilling exploration of diverse mediums, from traditional to digital, and a commitment to pushing the boundaries of visual storytelling. My work is not just about aesthetics but also about creating narratives that resonate and leave a lasting impact.

Overview

5
5
years of professional experience
4
4
years of post-secondary education

Work History

ART DIRECTOR

Goodstuph Singapore
03.2024 - Current
  • Created social-first campaigns for brands like UOB, Prudential, Science Centre Singapore, and Fore Coffee.
  • Delegated tasks based on team strengths and capacity to manage design resources efficiently and led photoshoots end-to-end, ensuring visuals aligned with brand identity.

ART DIRECTOR

Mullenlowe Singapore
07.2022 - 02.2024
  • Visualized campaign concepts and developed innovative marketing ideas across print, digital, and packaging.
  • Collaborated with multidisciplinary teams to bring creative materials to life.
  • Oversaw end-to-end execution of advertising campaigns — from concept to production to post.
  • Worked with a range of clients including Unilever, Bumble, Maserati, Bybit, ONE, Singlife, and more.

JUNIOR ART DIRECTOR

Mullenlowe Singapore
07.2021 - 06.2022

CREATIVE FREELANCE

Pencil Technologies
12.2020 - 06.2021

Contributed to AI training by crafting clear, user-friendly templates — breaking down complex ideas into simple, usable formats that teach machines to think like humans.

Education

Bachelor of Arts - DESIGN AND MEDIA (WITH HONOURS)

University of Central Lancashire
Singapore
08.2020 - 07.2021

DIPLOMA - ADVERTISING (WITH DISTINCTION)

Nanyang Academy of Fine Arts
Singapore
08.2017 - 07.2020

Skills

    Concept development

    Advertising campaigns

    Superb attention to detail

    Excellent team player

Accomplishments

    Creative Awards

    The Gong Awards 2024

    • Silver (Best Integrated Social & Influencer Campaign)

    • Silver (Innovative Use of Influencers)

    • Silver (Best use of Cultural Insights)

    • Bronze (Best Use of Celebrities, Influencers & Key Opinion Leaders)

    • Bronze (Gong for Good: Social & Influencer)

    Cannes Lions 2023

    • Shortlist (Cannes Media Lions)

    Campaign Ad Net Zero 2023

    • Shortlist (Specialist Sector, Food)

    Student Awards

    Crowbar Awards 2020

    • Gold (Good)

    • Silver (Communication)

    • Silver (Communication)

    • Bronze (Digital/ Innovation)

    The Crowbar Awards 2019

    • Silver (Communication)

    • Bronze (Communication)

    • Bronze (Communication)

    • Bronze (Digital/Innovation)

    • Finalist (Branding)

    The Crowbar 48h Challenge 2018, Finalist

Timeline

ART DIRECTOR

Goodstuph Singapore
03.2024 - Current

ART DIRECTOR

Mullenlowe Singapore
07.2022 - 02.2024

JUNIOR ART DIRECTOR

Mullenlowe Singapore
07.2021 - 06.2022

CREATIVE FREELANCE

Pencil Technologies
12.2020 - 06.2021

Bachelor of Arts - DESIGN AND MEDIA (WITH HONOURS)

University of Central Lancashire
08.2020 - 07.2021

DIPLOMA - ADVERTISING (WITH DISTINCTION)

Nanyang Academy of Fine Arts
08.2017 - 07.2020
Kezia Joy ChristniArt Director