Keyi Zhong (Chloe)
SHENZHEN
Summary
A motivated and detail-oriented postgraduate student with a strong foundation in business data analytics and cross-cultural work experience in Australia and China. Through internships at PwC, VIVAIA, and W Cosmetics, I developed the ability to combine analytical thinking with practical business execution. I enjoy discovering patterns in data, translating insights into actionable strategies, and contributing to projects that improve operational efficiency and customer experience. Curious, responsible, and adaptable, I value teamwork and continuous learning in dynamic, fast-paced environments.
Overview
3
3
years of professional experience
Work History
Marketing & Data Operations Intern
W Cosmetics
Sydney
04.2025 - 01.2026
- Supported the design and implementation of brand campaigns, including new product launches, influencer collaborations, and store events, tracking performance through sales uplift and engagement metrics.
- Collected customer feedback and social media insights to refine promotional strategies and enhance the customer experience.
- Collaborated with cross-functional teams to align marketing execution with data-driven insights, ensuring a consistent brand image across online and offline channels.
Product Marketing Intern
VIVAIA(Shenzhen Starlinke Network Technology Co., Ltd.)
ShenZhen
11.2023 - 02.2024
- Participated in planning and executing major campaigns such as Black Friday, Christmas Sale, and the VIVAIA Hong Kong Pop-up Store, overseeing logistics, materials, and coordination with multiple departments.
- Conducted customer research and analyzed user data using Python to build customer personas and uncover behavioral patterns.
- Supported ad placement and media scheduling across TikTok, managing over 400 video campaigns, and visualizing performance metrics to optimize targeting strategies.
- Managed influencer (KOL) collaborations, assessing engagement data and audience demographics; successfully built long-term partnerships with ten influencers.
Employer Branding & Community Operations Intern
PWC
Melbourne
06.2023 - 10.2023
- Supported large-scale recruitment and referral campaigns by coordinating with internal stakeholders and partners, ensuring smooth execution, and brand alignment.
- Collaborated with the Monash University Career Development Centre to deliver targeted email campaigns to over 1,000 students, significantly improving event conversion rates.
- Collected and analyzed post-event data, preparing performance reports to guide future employer branding initiatives.
Education
Data Analysis For Business And Marketing - Commerce
University of Sydney
Sydney, NSW12-2025
Bechelor Of Business Majoring Accounting - Business
Monash University
Melbourne, VIC12-2023
Timeline
Marketing & Data Operations Intern
W Cosmetics
04.2025 - 01.2026
Product Marketing Intern
VIVAIA(Shenzhen Starlinke Network Technology Co., Ltd.)
11.2023 - 02.2024
Employer Branding & Community Operations Intern
PWC
06.2023 - 10.2023
Data Analysis For Business And Marketing - Commerce
University of Sydney
Bechelor Of Business Majoring Accounting - Business
Monash University