Hock Meng Kevin Chua

Continuously develop and update marketing modules with the School of Business and Accountancy to deliver relevant curricula to poly students and adult learners.

Work and collaborate with industry partners to create integrated projects for the students to apply and infuse learning and skills.

Led the marketing section as the section head and senior manager till 30 Sep 2023, only stepped down to senior lecturer to focus on pursuance of counselling profession.

Member of poly para-counsellor team striving towards a culture of care and support for our students in the area of mental wellness.

Pioneering team to coach and train the retail workforce at diploma and certificate level.

Trained and upgraded the skills and expertise of the frontline, supervisory and managerial staff of various companies.

Maximised licensing opportunities and royalty income for globally recognised brands of Marvel and Disney.

Responsible for the markets in Singapore, Malaysia, Thailand and Indonesia, and assisting in China and Taiwan markets due to mandarin fluency.

Rotated to head various business units, from vending to modern trade to general trade and wholesale.

Formulated business plans and strategies to lead the departments to achieve sales, profit, distribution and growth.

Built relationships with trades and key accounts with constant consumer programmes and collaborations.

Responsible for the overall performance of the sales and business teams.

Worked with various retailers after graduation to gain valuable experiences in sales, marketing, merchandising and manpower management.