Summary
Overview
Work History
Education
Skills
References
Timeline
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KEVIN PEERIS

KEVIN PEERIS

SENIOR VICE-PRESIDENT, COMMERCIAL

Summary

Senior executive leader with a 20+ years track record of driving strategic initiatives and delivering impactful results. Adept at fostering team collaboration and navigating complex organizational challenges. Skilled in strategic planning, financial management, and operations oversight. Valued for reliability, adaptability, and results-oriented approach.

Overview

22
22
years of professional experience
3
3
Languages

Work History

Senior VP, Commercial & Digital Strategy

Bayview International Hotels & Resorts
11.2016 - Current
  • Lead sales, marketing, communications, revenue, and distribution for 11 hotels in the Asia Pacific.
  • Enhanced company performance by implementing new strategies and streamlining operations, achieving record revenues of SGD 88M (2024) and SGD 82M (2023), surpassing pre-pandemic highs.
  • Identified opportunities to improve business process flows and productivity by designing and implementing an integrated distribution architecture (tech stack) that enhanced productivity and efficiency in distribution and hotel operations.
  • Developed measurement tools, dashboards, and reports to track metrics on adoption and effectiveness of initiatives.
  • Reports to the Group MD with full top-line revenue and profitability responsibility.

Cluster Director of Sales & Business Development

AccorHotels
12.2014 - 11.2016
  • Managed a 30-member team across two hotels: sales, business development, and reservations, with topline revenue KPI responsibility in rooms, conferences, and events.
  • Led the team to exceed sales targets through effective coaching, performance management, and motivation techniques in 2015 and 2016 (S$54M).
  • Successfully rebranded The Singapore Resort & Spa to a Sofitel within a year.

Group Head, Sales & Distribution

Far East Hospitality
01.2013 - 12.2014
  • Leads sales and distribution for a portfolio expanding to over 80 hotels, reporting to the COO.
  • Secured major deals with Straits Trading Company and Toga Hotels.

Hotel Manager / Director of Sales & Marketing

Far East Hospitality
03.2011 - 01.2013
  • Led revenue-generating teams and pre-opening efforts for Village Hotel Katong (formerly Paramount Hotel).
  • Only hotel to exceed annual revenue budget in 2011.

General Manager, Indonesia

Singapore Airlines
01.2008 - 03.2011
  • Lead the teams of Singapore Airlines, SilkAir, and Singapore Airlines Cargo operations, sales, marketing, and reservations in Indonesia.
  • Expatriate position based in Jakarta, and then Bali.

Regional Marketing Manager, South-east Asia

Singapore Airlines
10.2005 - 01.2007
  • Sales and marketing role reporting to the Regional VP overseeing Singapore, Malaysia, Indonesia, Thailand, Vietnam, and Brunei.
  • Led a team of 12 sales executives servicing freight forwarders in the hub station.
  • Handled aircraft charter deals originating from Singapore, sealing over S$25 million in contracts each year.


Global Key Account Manager

Singapore Airlines
01.2004 - 10.2005
  • Global sales team lead for Pharmaceutical, Chemical, Oil, and Gas corporate accounts and International Sporting Events.
  • Highlight was signing the first-ever series charter contract with Formula One Logistics for the 2006 season, worth over USD 45 million.


Education

Bachelor of Science - Building & Real Estate

National University of Singapore
Singapore, Null, Singapore
01.1999

Skills

Strategic leadership

References

References available upon request

Timeline

Senior VP, Commercial & Digital Strategy

Bayview International Hotels & Resorts
11.2016 - Current

Cluster Director of Sales & Business Development

AccorHotels
12.2014 - 11.2016

Group Head, Sales & Distribution

Far East Hospitality
01.2013 - 12.2014

Hotel Manager / Director of Sales & Marketing

Far East Hospitality
03.2011 - 01.2013

General Manager, Indonesia

Singapore Airlines
01.2008 - 03.2011

Regional Marketing Manager, South-east Asia

Singapore Airlines
10.2005 - 01.2007

Global Key Account Manager

Singapore Airlines
01.2004 - 10.2005

Bachelor of Science - Building & Real Estate

National University of Singapore
KEVIN PEERISSENIOR VICE-PRESIDENT, COMMERCIAL