KEVIN PEERIS
SENIOR VICE-PRESIDENT, COMMERCIAL
Summary
Senior executive leader with a 20+ years track record of driving strategic initiatives and delivering impactful results. Adept at fostering team collaboration and navigating complex organizational challenges. Skilled in strategic planning, financial management, and operations oversight. Valued for reliability, adaptability, and results-oriented approach.
Overview
22
22
years of professional experience
3
3
Languages
Work History
Senior VP, Commercial & Digital Strategy
Bayview International Hotels & Resorts
11.2016 - Current
- Lead sales, marketing, communications, revenue, and distribution for 11 hotels in the Asia Pacific.
- Enhanced company performance by implementing new strategies and streamlining operations, achieving record revenues of SGD 88M (2024) and SGD 82M (2023), surpassing pre-pandemic highs.
- Identified opportunities to improve business process flows and productivity by designing and implementing an integrated distribution architecture (tech stack) that enhanced productivity and efficiency in distribution and hotel operations.
- Developed measurement tools, dashboards, and reports to track metrics on adoption and effectiveness of initiatives.
- Reports to the Group MD with full top-line revenue and profitability responsibility.
Cluster Director of Sales & Business Development
AccorHotels
12.2014 - 11.2016
- Managed a 30-member team across two hotels: sales, business development, and reservations, with topline revenue KPI responsibility in rooms, conferences, and events.
- Led the team to exceed sales targets through effective coaching, performance management, and motivation techniques in 2015 and 2016 (S$54M).
- Successfully rebranded The Singapore Resort & Spa to a Sofitel within a year.
Group Head, Sales & Distribution
Far East Hospitality
01.2013 - 12.2014
- Leads sales and distribution for a portfolio expanding to over 80 hotels, reporting to the COO.
- Secured major deals with Straits Trading Company and Toga Hotels.
Hotel Manager / Director of Sales & Marketing
Far East Hospitality
03.2011 - 01.2013
- Led revenue-generating teams and pre-opening efforts for Village Hotel Katong (formerly Paramount Hotel).
- Only hotel to exceed annual revenue budget in 2011.
General Manager, Indonesia
Singapore Airlines
01.2008 - 03.2011
- Lead the teams of Singapore Airlines, SilkAir, and Singapore Airlines Cargo operations, sales, marketing, and reservations in Indonesia.
- Expatriate position based in Jakarta, and then Bali.
Regional Marketing Manager, South-east Asia
Singapore Airlines
10.2005 - 01.2007
- Sales and marketing role reporting to the Regional VP overseeing Singapore, Malaysia, Indonesia, Thailand, Vietnam, and Brunei.
- Led a team of 12 sales executives servicing freight forwarders in the hub station.
- Handled aircraft charter deals originating from Singapore, sealing over S$25 million in contracts each year.
Global Key Account Manager
Singapore Airlines
01.2004 - 10.2005
- Global sales team lead for Pharmaceutical, Chemical, Oil, and Gas corporate accounts and International Sporting Events.
- Highlight was signing the first-ever series charter contract with Formula One Logistics for the 2006 season, worth over USD 45 million.
Education
Bachelor of Science - Building & Real Estate
National University of Singapore
Singapore, Null, Singapore01.1999
Skills
Strategic leadership
Technology integration expertise
Efficiency optimization
Strategic planning
Business distribution optimization
Generative AI prompt design
Expertise in data analytics
User interface and experience design
References
References available upon request
Timeline
Senior VP, Commercial & Digital Strategy
Bayview International Hotels & Resorts
11.2016 - Current
Cluster Director of Sales & Business Development
AccorHotels
12.2014 - 11.2016
Group Head, Sales & Distribution
Far East Hospitality
01.2013 - 12.2014
Hotel Manager / Director of Sales & Marketing
Far East Hospitality
03.2011 - 01.2013
General Manager, Indonesia
Singapore Airlines
01.2008 - 03.2011
Regional Marketing Manager, South-east Asia
Singapore Airlines
10.2005 - 01.2007
Global Key Account Manager
Singapore Airlines
01.2004 - 10.2005
Bachelor of Science - Building & Real Estate
National University of Singapore