Muay Thai
Kevin Lim
Senior Communications Leader
Summary
Award-winning strategic communications leader with over 16 years of local and international experience in Logistics, Financial Services, Energy, FMCG and Investor Relations. Strong interpersonal skills with the ability to lead and influence across cultures.
Overview
18
18
years of professional experience
Work History
Global Head, Corporate Communications
Swire Shipping
2022.11 - Current
- Global communications lead for a 150 year-old shipping and logistics business with offices across 21 countries and regions.
- Part of the Executive Committee and member of the management steerco driving organisational change and transformation.
- Supported the Managing Director and executive leadership in development and roll out of 5-Year Strategy.
- Implemented new global communications structure with indirect reports across all key markets.
- Crisis Management lead guiding senior management and country managers on incident and crisis response.
- Leadership and Strategic communications for C-suite.
- One of less than five employees to receive a maximum performance rating score for FY2023.
Head of Corporate Communications
NUS Business School
2021.08 - 2022.11
- Head of department leading a team of six direct reports.
- Developed media strategies to raise brand awareness, profile achievements and faculty, increase visibility and drive engagement with alumni and prospective students.
- Facilitated more than 300 stories across local and international media.
- Improved effectiveness ratings of internal communications channels by 21%.
Deputy Vice President, Corporate Affairs
Prudential Singapore
2018.05 - 2021.06
- Head of agency communications for Singapore's largest insurer
- Jointly spearheaded digital transformation of the agency force, overcoming significant resistance to achieve >90% adoption.
- Managed leadership communications, external profiling and messaging strategy for C-suite.
- Organised large-scale agency events including sales rallies for more than 3,500 attendees
- Developed hybrid engagement model to maintain effective communications during the COVID-19 pandemic.
- Approval ratings of >85% for effectiveness of internal communications.
Deputy Director I
SP Group
2014.10 - 2018.04
- Deputy Head of Department and Head of Brand, Internal Communications and CSR leading a team of four direct reports.
- Led group-wide rebranding and cultural transformation exercise, working closely with Managing Director and Senior Leadership.
- Won PRISM, APEX and Stevie Awards for excellence in internal communications and achieved a staff approval rating of >96%.
- Engaged with regulator and coordinated with government representatives on national-level incident and crisis response.
- Won the Singapore President's Award for Volunteerism and Philanthropy (Large Corporate Enterprise) in 2016
- Won the PRISM Award for Best In-house PR Team in 2017.
- Promoted to Deputy Director I in 2017.
Senior Manager, Head of Corporate Communications
McDonald's Singapore
2011.02 - 2014.10
- Head of communications, key corporate spokesperson and member of the senior leadership team.
- Spearheaded integrated marketing and communications campaigns at the national level, leveraging on new product launches, employer branding, sponsorship and other international properties.
- Successfully negotiated the brand's first-ever endorsement and partnership with the Singapore Health Promotion Board.
- Steered the brand through a number of high profile incidents and crises, managing local and international media.
- Implemented first ever social media policy and strategy, growing reach by more than 300% to become the #1 Facebook page in Singapore.
- Co-chaired an industry panel engaging with the Ministry of Health on Advertising Standards for the food industry.
- Won a PRISM Award for Excellence in CSR activities in 2012.
- Promoted to Senior Manager and Head of Communications in 2013.
Assistant Communications Manager
Asia Pacific Breweries (A Heineken Company)
2008.05 - 2011.02
- PR lead for the Heineken brand in Singapore.
- Led influencer marketing through sponsorship of major events like ZoukOut and F1, as well as Heineken-organised music events and engagements.
- Developed an extensive network of media, nightlife and lifestyle contacts.
- Launched an innovative responsible drinking programme identified as an example of effective youth marketing and CSR.
- Managed internal communications channels, publications and events.
- Editor & Writer for the internal staff newsletter.
Principal Consultant
Citigate Dewe Rogerson
2006.04 - 2008.05
- Investor Relations and PR Consultant to over 13 clients from across the Asia Pacific region.
- Managed communications with local and international media and analysts.
- Prepared Annual Reports, Chairman's Press Releases, Company Announcements and statements to investors.
- Managed corporate events including AGMs, results announcements and analyst briefings.
- Promoted to Principal Consultant in 2007.
Education
Master of Science - Communications Management
Singapore Management University
Singapore 2012.01 - 2013.03
Bachelor of Arts - Economics
University Of Adelaide
Australia 1999.01 - 2002.12
Bachelor of Arts - Philosophy, Psychology
University of Adelaide
Australia 1999.01 - 2002.12
Skills
Public Relations
undefinedInterests
Brazilian Jiu Jitsu
Skilled Volunteering - Advisor to Centre for Fathering and Youth Guidance Outreach Services
Timeline
Global Head, Corporate Communications
Swire Shipping
2022.11 - Current
Head of Corporate Communications
NUS Business School
2021.08 - 2022.11
Deputy Vice President, Corporate Affairs
Prudential Singapore
2018.05 - 2021.06
Deputy Director I
SP Group
2014.10 - 2018.04
Master of Science - Communications Management
Singapore Management University
2012.01 - 2013.03
Senior Manager, Head of Corporate Communications
McDonald's Singapore
2011.02 - 2014.10
Assistant Communications Manager
Asia Pacific Breweries (A Heineken Company)
2008.05 - 2011.02
Principal Consultant
Citigate Dewe Rogerson
2006.04 - 2008.05
Bachelor of Arts - Economics
University Of Adelaide
1999.01 - 2002.12
Bachelor of Arts - Philosophy, Psychology
University of Adelaide
1999.01 - 2002.12
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