Ketan Mehta
Singapore
Summary
Results-driven General Management leader with 16+ years of leading business units and P&L ownership across diverse industry and geographies in APAC. Proven track record of transforming business divisions into growth engines and leading strategic growth initiatives in Tech and Consumer goods sector. Adept at building cross-functional alliances and delivering scalable solutions that fuels market growth and expansion.
Overview
13
13
years of professional experience
Work History
Category Leader and Chief of Staff, Microsoft Gaming at Asia
MICROSOFT
12.2022 - Current
- Led SEA omnichannel expansion strategy for growth of hardware, subscription, and studio products in SEA, starting with Game Pass (+0.XM subs in 2023) and controller launches (+$XM rev in 2023) in SEA
- Led multi-functional co-ordination to drive Rhythm of Business (ROB) for monitoring product KPIs, financial performance, and investment impact at partner level; built mechanisms to localize global product-line strategies and report up territory performance (8 countries) across gaming product lines to Asia and Global LT
- Led strategic growth project across APAC to drive telco/retail partnership to bundle Game Pass subscription with telco broadband plans across Asia.
- Architected Rhythm of Business (ROB) cadence to monitor KPIs, financials, and partner as well as sales performance across APAC business as Chief of Staff to APAC Gaming VP.
Category Leader and Chief of Staff, Microsoft Gaming at Asia
MICROSOFT
12.2022 - Current
- Led SEA omnichannel expansion strategy for growth of hardware, subscription, and studio products in SEA, starting with Game Pass (+0.XM subs in 2023) and controller launches (+$XM rev in 2023) in SEA
- Led multi-functional co-ordination to drive Rhythm of Business (ROB) for monitoring product KPIs, financial performance, and investment impact at partner level; built mechanisms to localize global product-line strategies and report up territory performance (8 countries) across gaming product lines to Asia and Global LT
- Led strategic growth project across APAC to drive telco/retail partnership to bundle Game Pass subscription with telco broadband plans across Asia.
- Architected Rhythm of Business (ROB) cadence to monitor KPIs, financials, and partner as well as sales performance across APAC business as Chief of Staff to APAC Gaming VP.
Senior Manager, Amazon Fresh
AMAZON
01.2021 - 01.2022
- In 2018-21, delivered the business P&L always exceeding both top (128% CAGR) and bottom line goals (147bps avg. annual improvement); Grew share of topline for GS(+700bps CAGR) amongst all channels on Amazon SG, E-commerce
- Increased item selection to 60MM+ on GS (+280% CAGR in 2018-21) and enhanced customer engagement (+8% CAGR for topline/Customer in 2018-21), as well as acquisition (+85% CAGR for Purchasing Customers in 2018-21), becoming best on these metrics across country GS in Amazon
- Improved delivery speed using Forward Deployment program (4day faster) by crafting an inventory strategy to place top selling units nearer to customers (+600% CAGR in 2019-21 for units share)
- Led annual negotiation with 60+ grocery and wine vendors driving +3XXbps YoY margin improvement.
- Devised unique business model and led global collaboration to launch Kindle/Echo devices in SG with no incremental tech and non-tech resources; SG is the only Amazon country to have used the model
- Partnered with SingTel to bundle Prime membership with their broadband and mobile subscription (+7% in Prime member acquisition in 2018)
- Developed and aligned 3-Year plan for growing topline of International Store to $6XXMM (140% CAGR for in 2022-24); and bottomline for Fresh to profit margin neutrality (+3XXXbps CAGR in 2023-25); secured initial tech and fixed head count funding for the 2022/3 plan.
- Developed strategy and launched 18 item type (+22MM items in 2021) with a long-tailed demand through GS and third-party sellers using +1PM resource (+57MM topline in 2019-21)
- Developed 11HC Fresh team to lead strategic vendor negotiation, program management and category management; Delivered Prime Day22 (+2X%YoY growth) with a young team (8/11 HC are
- Evolved GS org structure starting from a 1HC team; hired direct resources for strategic work streams (4 direct HC) and leveraged centralized resources for non-strategic work steams (4 indirect HC)
- In Amazon.sg launch team, co-lead Prime and GS (cross-border Amazon to Amazon fulfillment) product launches.
- Build 3year product & functionality roadmap for GS, and Prime for selection/deal optimization, delivery speed improvements, UX, and marketing analytics based on competitive insights, and strategic AB testing; lead yearly evolution of roadmap based on tech efforts vs business impact in partnership with tech team in Austin.
- Co-led product to replicate Amazon.com Deals and Promotion (D&P) auto-replication on Amazon.sg (+5XK items on D&P weekly), and auto-curate pricing/deal mechanics matching to local UX/Payment solutions (+4% of topline)
- Co-launched Pre-paid Returns product (9X% uptake rate) facilitating by new ship option UX, CS portal and on-boarding new logistical partner; it eliminated need for customer to arrange carriers for returns (-30% decline in complaints).
Senior Manager, Amazon Fresh
AMAZON
01.2021 - 01.2022
- In 2018-21, delivered the business P&L always exceeding both top (128% CAGR) and bottom line goals (147bps avg. annual improvement); Grew share of topline for GS(+700bps CAGR) amongst all channels on Amazon SG, E-commerce
- Increased item selection to 60MM+ on GS (+280% CAGR in 2018-21) and enhanced customer engagement (+8% CAGR for topline/Customer in 2018-21), as well as acquisition (+85% CAGR for Purchasing Customers in 2018-21), becoming best on these metrics across country GS in Amazon
- Improved delivery speed using Forward Deployment program (4day faster) by crafting an inventory strategy to place top selling units nearer to customers (+600% CAGR in 2019-21 for units share)
- Led annual negotiation with 60+ grocery and wine vendors driving +3XXbps YoY margin improvement.
- Devised unique business model and led global collaboration to launch Kindle/Echo devices in SG with no incremental tech and non-tech resources; SG is the only Amazon country to have used the model
- Partnered with SingTel to bundle Prime membership with their broadband and mobile subscription (+7% in Prime member acquisition in 2018)
- Developed and aligned 3-Year plan for growing topline of International Store to $6XXMM (140% CAGR for in 2022-24); and bottomline for Fresh to profit margin neutrality (+3XXXbps CAGR in 2023-25); secured initial tech and fixed head count funding for the 2022/3 plan.
- Developed strategy and launched 18 item type (+22MM items in 2021) with a long-tailed demand through GS and third-party sellers using +1PM resource (+57MM topline in 2019-21)
- Developed 11HC Fresh team to lead strategic vendor negotiation, program management and category management; Delivered Prime Day22 (+2X%YoY growth) with a young team (8/11 HC are
- Evolved GS org structure starting from a 1HC team; hired direct resources for strategic work streams (4 direct HC) and leveraged centralized resources for non-strategic work steams (4 indirect HC)
- In Amazon.sg launch team, co-lead Prime and GS (cross-border Amazon to Amazon fulfillment) product launches.
- Build 3year product & functionality roadmap for GS, and Prime for selection/deal optimization, delivery speed improvements, UX, and marketing analytics based on competitive insights, and strategic AB testing; lead yearly evolution of roadmap based on tech efforts vs business impact in partnership with tech team in Austin.
- Co-led product to replicate Amazon.com Deals and Promotion (D&P) auto-replication on Amazon.sg (+5XK items on D&P weekly), and auto-curate pricing/deal mechanics matching to local UX/Payment solutions (+4% of topline)
- Co-launched Pre-paid Returns product (9X% uptake rate) facilitating by new ship option UX, CS portal and on-boarding new logistical partner; it eliminated need for customer to arrange carriers for returns (-30% decline in complaints).
Senior Manager, Product Stewardship
PROCTER & GAMBLE (P&G)
01.2013 - 01.2016
- Program managed product compliance and sustainability strategy crafted by experts for new innovations across 13 countries in Asia to support US$2bn hair care business for Pantene, Herbal Essences and Rejoice
- Established a Stewardship function for newly acquired haircare company (Wella) in India; represented the function on the country leadership.
- Communicate product science of Haircare, Skin Care and Oral care products with Key Opinion Leaders (KOLs), Doctors, Industry players, Media and Scientific Regulators.
- Received 11 ‘Power of You’ awards for effective collaboration and for bringing best out of people.
Senior Manager, Product Stewardship
PROCTER & GAMBLE (P&G)
01.2013 - 01.2016
- Program managed product compliance and sustainability strategy crafted by experts for new innovations across 13 countries in Asia to support US$2bn hair care business for Pantene, Herbal Essences and Rejoice
- Established a Stewardship function for newly acquired haircare company (Wella) in India; represented the function on the country leadership.
- Communicate product science of Haircare, Skin Care and Oral care products with Key Opinion Leaders (KOLs), Doctors, Industry players, Media and Scientific Regulators.
- Received 11 ‘Power of You’ awards for effective collaboration and for bringing best out of people.
Education
MBA -
INSEAD
France, Singapore07.2017
M.S. - Pharma
National Institute of Pharma Education & Research (NIPER)
01.2012
B. Pharma - undefined
B.M. Shah College of Pharmaceutical Education & Research
01.2007
Skills
- Full P&L management
- APAC Market Strategy
- Market Entry and Expansion
- Product Launches
- Strategic Planning
- Operational Excellence
- Program Management
- Change Management
- Cross-Functional Leadership
- Business Development
- Strategic Partnerships
Websites
Timeline
Category Leader and Chief of Staff, Microsoft Gaming at Asia
MICROSOFT
12.2022 - Current
Category Leader and Chief of Staff, Microsoft Gaming at Asia
MICROSOFT
12.2022 - Current
Senior Manager, Amazon Fresh
AMAZON
01.2021 - 01.2022
Senior Manager, Amazon Fresh
AMAZON
01.2021 - 01.2022
Senior Manager, Product Stewardship
PROCTER & GAMBLE (P&G)
01.2013 - 01.2016
Senior Manager, Product Stewardship
PROCTER & GAMBLE (P&G)
01.2013 - 01.2016
M.S. - Pharma
National Institute of Pharma Education & Research (NIPER)
B. Pharma - undefined
B.M. Shah College of Pharmaceutical Education & Research
MBA -
INSEAD
Other Leadership Activities
- 2013-2016, Reinvented “Networking” pillar for P&G’s “Idea Team” in Asia
- 2011-2013, P&G Representative to Indian Beauty and Hygiene Association (IBHA)
Personal Information
Visa Status: Singapore PR
Hobbies and Interests
- Music (Guitarist, performed at company events)
- Sports (Table Tennis, Badminton, College Chess Champion)
Guitar, chess , Badminton, table tennis
Music: Guitarist in “Spice Symphony” (corporate band); performed live at company events.
Sports: Table tennis and badminton enthusiast; college-level chess champion.
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