Kessaree Marneein

Department Head : Audio | Personal Entertainment BG

Scope : Lead Business Planning and Demand Creation

Product Management | Business Planning

• Manage budget both Sales Revenue Profit | Spending budget allocating strategically towards high-impact initiatives to support overall business goals.
• Drive revenue growth by identifying new market opportunities and creating targeted strategies for new customers expansion
• Optimized marketing strategies , manage product lifecycle, align with Global Direction / conception to end-of-life, ensuring optimal market performance.
• Align product positioning with customer needs / behavior through effective messaging development and communication efforts
• Executed comprehensive marketing plans that consistently achieved targets for increased revenue.
• Lead a team of marketers for consistent execution of promotional activities across multiple channels.
• Portfolio & Channels Management : D2C | Offline Store to Online | ecommerce with strategic action
• Prepare Guideline / Overview preparation of marketing materials , KV , Demo Display guideline and other collateral.
• Streamlined internal workflows to improve collaboration with sales, marketing, and all touch points.
• Work closely with After Sales Service to follow up and ensure to serve customers with highest satisfaction

Marketing Communication | Brand management

Increased brand awareness by developing and implementing targeted marketing campaigns.

• Managed budget allocation and resource utilization to maximize marketing ROI.
• Collaborate with cross-functional teams for the successful launch of new products and features.
• Work closely with Marcom Public relations department.

enhance relationship with Media / KOL.

• Work closely with Digital Team to enhanced online presence engagement | optimizing content, SEO strategy, and social media engagement tactics.
• Initiate enhance brand engaging with fans and loyal brand community's (O2O) thru COIs.
• Improved customer loyalty by implementing effective email marketing campaigns and personalized offers via My Sony both Direct Store (D2C) and Strategic dealer channels.
• Led team of marketing professionals, offering mentoring and coaching to build knowledge and skills.
• Provided mentorship to team members / peers while fostering a collaborative work environment that encouraged creativity.

Huawei Enterprise BG | B2B Marketing Plan

• Established | managed overall marketing plan and initiation to support Product and Solution for B2B Enterprise & Large Organization to Government for Leads Generation and Customers relationships to achieve company goals
• Cultivated and nurtured relationships with customers in strategic vertical markets to leads
• Managed a team of marketing professionals, resulting in increased productivity and project success rates.
• Continually maintained and improved company's reputation and positive image in markets served.
• Led a rebranding initiative that resulted in improved consumer perception and increased sales revenue.
• Collaborated with sales teams to develop targeted materials for prospective clients, resulting in higher conversion rates.
• Developed strategic partnerships with complementary brands for co-marketing initiatives that expanded market share significantly.
• Streamlined internal communication processes within the department, as well as establish a consistent brand identity across all channels, Across Product Group : Consumers & Telecommunication as one .
• Coordinated trade show appearances, ensuring maximum brand exposure and lead generation.
• Mentored local personnel on best practices and protocols to maximize productivity.
• Led team of marketing professionals, offering mentoring and coaching to build knowledge and skills.

• Collaborated with own networks cross-functional to successfully deliver comprehensive solutions for clients.
• Customize Service as needs include Sales Marketing Material Translation | develop Edu-training materials

Lenovo Brand Building Campaign

• Established and managed overall business plan for Marketing Communication department.
• Led a rebranding initiative that resulted in improved consumer perception and increased sales revenue.
• Managed a team of marketing professionals, resulting in increased productivity and project success rates.
• Established a consistent brand identity across all channels, including OOH , print, digital, and social media platforms.
• Developed strategic partnerships with complementary brands for co-marketing initiatives that expanded market share significantly.
• Developed and implemented marketing strategies to use for launches, rebranding campaigns and promotions.
• Coordinated trade show appearances, ensuring maximum brand exposure and lead generation.
• Managed vendor relationships effectively to ensure timely delivery of products/services while maintaining budget constraints.

• Managed product development lifecycle from conception to release by Liaised with HQ product designers on defining product features and managing tradeoffs involving features, schedule, and lifecycle.
• Established, initiated and optimized business development strategies based on company targets, product specifications, market data, and budget factors.
• Planned new product external launch and release while managing cross-functional implementation of plan.
• Managed product launch events, ensuring successful execution and widespread awareness of new offerings.
• Developed creative sales tools by communicating product value proposition to enable team.
• Optimized pricing strategy, resulting in higher profitability and market share growth.
• Developed creative presentations, trend reports, kitted assets, and product data sheets.
• Collaborated with cross-functional teams to drive product innovation and improve user experience.
• Served as focal point for all customer input and market intelligence for product improvements , added features .
• Improved product marketing objectives by constructing communication initiatives and branding strategies to increase client outreach.
• Captured new customers by optimizing business strategies and launching products to diversify offerings.
• Secured long-term accounts by recommending strategies to promote brand effectiveness and highlight product benefits.
• Retained clients to build brand awareness and generate leads while managing internal and external product marketing campaigns and programs.

Career Work Scope :

2007 -2009 : Section Head Product Marketing Section I .
Digital Imaging Device : Cybershot and Alpha , Handycam & Bloggie, Cybershot

2006- 2007 :Department Head Product Marketing Group : Audio Product Group
Home Audio / Bravia Theater / Walkman / Portable

2003-2005 : Product Manager VDO Camcorder – Handycam

1997-2003 : Asst. Manager & Marketing Support : Television

1996-1997 : Junior Secretary to Managing Director , who inspired me for Marketing Professional.