Kerry Lin
Entrepreneur
Summary
Strategic and results-oriented business leader with experience in strategy, planning and operations. Skilled in developing and executing business plans to maximize profitability, streamline operations and maintain compliance with industry regulations. Proven people leader motivates and optimizes staff performance and productivity.
Overview
15
15
years of professional experience
3
3
years of post-secondary education
Work History
Founding Director
K-Nails
02.2022 - 02.2025
- Implemented innovative solutions to streamline operations, reduce overhead costs, and increase overall efficiency.
- Overcame challenges by analyzing complex situations, identifying root causes, and implementing creative solutions that aligned with organizational goals.
- Steered the organization through periods of change and transformation by effectively managing resources, addressing employee concerns, and aligning organizational objectives with overall industry trends.
- Fostered a culture of collaboration and innovation within the organization, empowering employees to take ownership of their work and achieve success.
- Led cross-functional teams to successfully complete major projects on time and within budget constraints while maintaining quality standards.
Managing Director
Move Manicure Pte Ltd
01.2022 - 02.2025
- Strengthened client relationships with regular communication, timely project delivery, and high-quality services.
- Delivered consistent revenue growth by identifying new business opportunities and expanding service offerings.
- Developed comprehensive business plans, outlining long-term goals and actionable steps toward success.
- Oversaw operations and provided corrective feedback to achieve daily and long-term goals.
- Cultivated a strong organizational culture built on integrity accountability teamwork which resulted in higher retention rates among staff.
- Expanded market presence through successful negotiation of key partnerships and acquisitions.
- Launched innovative products/services that captured new market share while maintaining competitive pricing structures.
- Elevated brand recognition on global scale by executing comprehensive digital marketing campaign.
- Led company through successful digital transformation, enhancing operational effectiveness and customer engagement.
- Enhanced customer satisfaction and loyalty by developing and implementing comprehensive customer service excellence program.
- Championed adoption of remote work technologies, ensuring business continuity and employee wellbeing during challenging times.
Startup Founder
Sweet Farm Pte Ltd
01.2015 - 02.2025
- Studied market to determine optimal pricing of goods and capitalize on emerging opportunities.
- Drove product development from concept to launch, ensuring alignment with customer needs.
- Conducted target market research to scope out industry competition and identify advantageous trends.
- Established strong partnerships with key industry players for greater market presence.
- Increased company growth by developing and implementing innovative business strategies.
- Implemented effective marketing campaigns to increase brand recognition and attract new customers.
- Managed financial resources effectively, maintaining profitability throughout various stages of growth.
- Aligned operational objectives with long-term goals to ensure sustainable success throughout various stages of startup growth.
Startup Founder
K-Fresh Pte Ltd
08.2010 - 02.2025
- Studied market to determine optimal pricing of goods and capitalize on emerging opportunities.
- Drove product development from concept to launch, ensuring alignment with customer needs.
- Conducted target market research to scope out industry competition and identify advantageous trends.
- Established strong partnerships with key industry players for greater market presence.
- Increased company growth by developing and implementing innovative business strategies.
Education
Bachelor of Science - Business Management
University of Bradford
Singapore 01.2009 - 07.2012
Skills
Strategic visioning
Marketing expertise
Team leadership
Adaptability and resilience
Ethics and integrity
Customer relations
Organizational growth
Operations management
Strategic visioning
Timeline
Founding Director
K-Nails
02.2022 - 02.2025
Managing Director
Move Manicure Pte Ltd
01.2022 - 02.2025
Startup Founder
Sweet Farm Pte Ltd
01.2015 - 02.2025
Startup Founder
K-Fresh Pte Ltd
08.2010 - 02.2025
Bachelor of Science - Business Management
University of Bradford
01.2009 - 07.2012
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