Kerene Ang

Professional Summary Skills

Dynamic and results-driven Branding Manager with extensive experience in brand management, marketing, and strategic planning within the retail sector, particularly in the food and beverage industry. Proven track record in developing and implementing comprehensive branding strategies, enhancing brand presence, and driving customer engagement and loyalty.

Responsibilities:

• Brand Strategy: Developed and implemented a comprehensive brand strategy to establish and strengthen brand identity and market positioning.
• Brand Guidelines: Created and maintained brand guidelines to ensure consistent and cohesive brand messaging across all channels and touchpoints.
• Campaign Development: Planned, executed, and managed branding campaigns to drive brand awareness, customer engagement, and loyalty.
• Market Research: Conducted market research to understand consumer preferences, market trends, and competitive landscape, providing insights to inform branding strategies.
• Content Creation: Oversaw the creation of brand-related content, including visuals, videos, and written materials, ensuring alignment with brand guidelines.
• Digital Presence: Enhanced the brand’s digital presence through effective online branding strategies, including social media, website, and digital advertising.
• Partnerships and Collaborations: Developed strategic partnerships and collaborations to amplify branding efforts and reach new audiences.
• Performance Metrics: Monitored and analyzed key performance indicators (KPIs) related to branding activities, providing insights and recommendations for improvement.
• Brand Audits: Conducted regular brand audits to ensure brand integrity and consistency across all channels.
• Reporting: Prepared and presented detailed reports on branding activities, performance, and strategic recommendations to the SEA Branding & Marketing Director.
• Team Collaboration: Worked closely with the marketing, communications, and design teams to ensure cohesive and integrated branding efforts.
• Extensive experience in brand management and marketing
• Strong strategic planning and organizational skills
• Excellent communication, presentation, and interpersonal abilities
• Proficiency in using branding and marketing software
• Outstanding creativity and attention to detail
• Proven ability to manage multiple projects and meet deadlines
• Knowledge of digital marketing trends and best practices
• Strong leadership abilities and experience in team management
• Ability to work collaboratively with cross-functional teams and external partners

SELECTED HIGHLIGHTS FROM MY CAREER
* Coordinated with stakeholders on numerous flagship events
* Led Research report visuals for SouthEast Asia campaign
* Supervised brand collaterals on events within a highly competitive market

* Collaborated with team of stakeholders in the development of SMP training on Powerpoint templates.

I’m a dedicated professional with 5+ years of guiding marketing campaigns and 2 years in tourism industry line. As a motivational team player, I forge strong industry partnerships and build lasting team relationships, maintaining coordination throughout programs and events. Using out-of-the-box thinking and a great eye for aesthetics, drive brand growth and achieve marketing objectives.

With over 20 years of branding and graphic design experience in Creative Strategy Development. I had spent on working in a Design Agency, SME and MNC. Solving absolute solutions that clearly communicate client’s needs: being functional, original & inspiration. My creativity is defined by understanding of my clients’ needs, which bring me to a place of self-indulgent.

KEY AREAS OF SPECIALIZATION
* Campaign Management / Digital Marketing / Social Marketing
* Digital interactive / Video creation / Editing
* Advertising, production work for print
* Strategic Concept Planning and AI experienced
* Conceptualization - Production Stages
* Brand and Project Management, Team Collaboration

Any opportunity given to me shall be positive learning experience to excel and grow in your company and a personal growth and developmental stage for me to make a difference in the competitive industry.

Looking forward to hear from you soon!
Your Sincerely,

Kerene Ang