Kerene Ang

Seasoned Creative Manager with a proven track record at CBRE Pte Ltd, enhancing brand visibility and stakeholder pitches by 65% through strategic thinking and design leadership. Expert in print design and vendor relationship management, I excel in transforming concepts into impactful visual stories.

• Work closely with in-country Marketing
& Communication teams
• Ambassador of CBRE’s rebranding in all apply collaterals internally and externally
• Work with business lines and departments to design and produce a diverse range of project including presentations, reports, new business proposals, brand guidelines, front-end web site design, e-banners and marketing collaterals for internal and external use for circulations
• Assist on video editing and creation of teaser video for events
• Produce innovative design concepts with successful, business-led design
• Supported yearly flagship event on Symposium on campaign collaterals, interactives and websites, uploaded to vendor’s platform.
• Manage a Southeast Asia team and ensure creative standards, lead projects and provide inspiration. Oversaw technical production and implementation of online creatives.

• Understood, educated and presented to company and to clients.
• Managed and mentored internal team of digital designers and extended team of regular freelance designers.
• Handled client communications and led meetings, providing clear direction and consistent updates on design progress.
• Increased stakeholder's pitches by average of 65% with consultative and strategic approaches.

A Senior Graphic Designer in Kingsmen Creative Centre.

• Concept development and presentation skills
• Involved in exhibition, museums and events industry. Advertising, brand & corporate identity, offices graphics, marketing collateral, presentation template & documentation, packaging and wayfindings.
• Numerous projects involved in Shanghai World Expo 2011, Asian Pacific Maritime 2010. PUB Innovation Exhibition. Ministry of Education Heritage Gallery and CAAS Conference Exhibition.

• Created digital image files for use in digital and traditional printing methods.
• Developed creative design for print materials, brochures, banners, and signs.
• Met with customers to present mockups and collect information for adjustments.
• Completed final touches for projects such as images sizes and font selection.

A Studio Manager in Mount Faber Leisure
Group Pte Ltd.

• Manage creative back-up and support to all 7 business units (Dining,
Entertainment, Events, Sky DiningTM, Shopping, Attraction, Rides, Tours & Attraction Management) in 4 seasons.
• Conceptualize visual communications. Ensure print feasibility from timeline delivery. Negotiate with printers & vendors, on-site press check on problem solving. Transmit FA’s to media owner for advertisements.
• Milestones planning deliverables, monitors multiple projects
• Provide & create support for internal PR/ Advertising communication agency. Manage company’s corporate guidelines & image. Knowledge of photography and photo correction skills.

• Pleasantly greeted customers and asked open-ended questions to better determine needs.
• Verified that organization maintained open-door policy so employees could openly discuss ideas and make suggestions.