Ken Ong King Huat
Summary
Goal-oriented manager with distinguished experience in ecommerce industries and proven leadership abilities. Expert in increasing productivity and customer satisfaction while driving revenue and sales. Committed to streamlining procedures while optimizing employee talent.
Accomplished Sales Manager offering 20 years of experience developing and maximizing B2B and B2C sales. Diligent in building and retaining accounts by providing support and attentive service. Expertise in marketing strategies, product promotion and merchandising to achieve market penetration. Successful record of expanding network connections through persuasive brand imaging.
Overview
26
26
years of professional experience
Work History
Ecommerce Director
Baozun Asia
06.2022 - Current
- Overseeing the eCommerce market in Southeast Asia, driving B2C and B2B sales, and expanding the business in Malaysia, Philippines, and Thailand.
- Oversaw website development projects, ensuring optimal functionality and improved site performance.
- Increased online sales by implementing strategic marketing campaigns and optimizing website content.
- Led a team of content creators in producing high-quality, engaging digital assets that showcased the brand''s unique selling points, attracting new customers and reinforcing brand identity.
- Collaborated with internal departments to ensure seamless integration of e-commerce initiatives into overall business strategy.
- Devised and implemented system for researching value of e-commerce products and drove selection of highest-quality products.
- Managed cross-functional teams for efficient project completion, resulting in timely product launches and increased revenue.
- Analyzed web analytics data to identify areas of opportunity for site improvements and increased conversions rates.
- Led team in creating well-organized work and inventory storage area for maximum efficiency and control quality.
- Implemented A/B testing methodologies to optimize website elements such as layout, design, copywriting, and calls-to-action for better conversion rates.
- Developed comprehensive e-commerce strategies to drive online growth and improve customer satisfaction.
- Maintained inventory systems, stocked posted books and purged non-sellable items as sales history indicated.
- Negotiated contracts with third-party vendors, securing favorable terms while maintaining high-quality service levels.
- Developed successful partnerships with key industry influencers as part of a larger influencer marketing campaign which helped expand brand awareness.
- Established an effective customer service team that provided timely resolutions to inquiries, leading to higher customer retention rates.
- Managed budget allocation for digital marketing efforts, maximizing ROI through targeted investments in proven channels.
- Spearheaded the implementation of new e-commerce platforms, streamlining processes and enhancing overall user experience.
- Built relationships with customers and community to establish long-term business growth.
Associate Trainer
Nanyang Polytechnic
07.2017 - Current
- Conducting training programs in digital marketing and corporate branding for fresh graduates and mid-career individuals.
- Mentored employees during probationary period to answer questions and offer improvement strategies.
- Developed metrics-driven evaluation processes for measuring the impact of learning programs on business outcomes.
E-commerce Trainer and Business Consultant
E-commerce Synergy Pte Ltd
06.2016 - 01.2024
- Conducted training on e-marketplaces and provided solutions for SMEs to go online.
- Mentored new hires, resulting in stronger staff development and increased productivity.
- Provided one-on-one mentoring to help individuals reach their full potential within the organization.
Digital Marketing Manager (eCommerce)
DCH Auriga Singapore
02.2020 - 06.2022
- Developed and led digital and ecommerce transformation, implemented strategies for online platforms, and managed ecommerce daily sales operations.
- Managed social media accounts for clients, generating interest for existing and upcoming product or service releases.
- Developed and implemented successful digital marketing campaigns to drive customer engagement and increase brand awareness.
- Optimized content strategy across multiple channels to support search engine rankings, brand recognition, and user engagement goals.
- Analyzed competitor activity in the marketplace to inform adjustments in positioning, messaging, and promotional strategies.
- Managed vendor relationships to ensure efficient execution of outsourced projects while maintaining high-quality deliverables within budget constraints.
- Collaborated with cross-functional teams to develop integrated marketing campaigns that effectively promoted products and services.
- Monitored trends in digital marketing landscape and adjusted strategies accordingly.
- Established and maintained relationships with key stakeholders to deliver successful execution of marketing initiatives.
- Negotiated with vendors and service providers to secure advantageous terms, reducing costs without compromising quality.
Head of Digital
Automate Asia Pte Ltd
06.2017 - 05.2018
- Managed IoT online business, kickstarted e-commerce platforms, and handled social media marketing.
- Prioritized projects and implemented individual employee growth and learning plans.
- Improved mobile app performance, enhancing user experience through regular updates and bug fixes.
- Managed a team of digital professionals, fostering a collaborative environment that encouraged creativity and innovation.
- Managed relationships with external vendors such as creative agencies or software providers to ensure timely delivery of high-quality products/services at optimal costs.
Senior Sales Manager
A-Link System Pte Ltd
10.2014 - 10.2016
- Achieved sales and marketing objectives, developed partnerships, and managed the entire sales process.
- Increased overall sales revenue by implementing effective sales strategies and building strong client relationships.
- Collaborated closely with marketing teams to develop targeted campaigns that drove significant increases in qualified leads and overall sales performance.
Manager - Operations and Marketing
KaizerHalls Investments Pte Ltd
12.2011 - 09.2014
- Managed operations of student accommodation business and developed new business opportunities.
Senior Sales Director
ECG Property Pte Ltd
08.2008 - 11.2011
- Planned and implemented sales and marketing strategies, maintained client relationships, and reported on sales performance.
Area Sales Manager (in charge of Asia market)
Rexnord International
08.2007 - 08.2008
- Achieved sales objectives, developed new business opportunities, and maintained client relationships.
- Established strong relationships with key clients, resulting in increased customer retention and satisfaction.
- Enhanced team performance by providing ongoing coaching, training, and mentoring to sales representatives.
Sales Manager - Sales and Marketing
Sabre Technologies Pte Ltd
04.1998 - 08.2007
- Progressed through various sales roles, responsible for achieving sales targets and managing client relationships.
- Handled customer relations issues, enabling quick resolution, and client satisfaction.
- Increased sales revenue by developing and implementing effective sales strategies.
- Built long-lasting client relationships through excellent customer service and consistent followups.
- Led a successful sales team by providing motivational coaching and performance-based incentives.
- Organized regular sales meetings to review progress, share best practices, and set achievable targets for continued success.
- Maintained relationships with customers and found new ones by identifying needs and offering appropriate services.
- Managed key accounts with strategic planning and relationship building, resulting in increased customer loyalty and repeat business.
- Negotiated contracts with vendors and suppliers, ensuring the best pricing and terms for company profitability.
- Overcame objections from potential clients by addressing concerns effectively and offering customized solutions based on their unique needs.
- Developed comprehensive product knowledge, enabling tailored solutions for clients'' specific needs.
Education
Bachelor of Commerce - Double Major in Management &
Curtin University of Technology
Australia06.2001
Skills
- Payment Processing
- Content Strategy
- Shipping logistics
- Online Advertising
- Product Merchandising
- Vendor negotiation
- Competitive Analysis
- E-commerce Analytics
- Teamwork and Collaboration
- Customer Service
- Problem-Solving
- Time Management
- Problem-solving abilities
- Reliability
- Team Collaboration
- Adaptability and Flexibility
- Relationship Building
- Staff Training and Development
- Goal Setting and Achievement
- Team building
- Task Prioritization
- Sales Targeting
- Business development and planning
- Self Motivation
Languages
English
Bilingual or Proficient (C2)
Chinese (Mandarin)
Bilingual or Proficient (C2)
Timeline
Ecommerce Director
Baozun Asia
06.2022 - Current
Digital Marketing Manager (eCommerce)
DCH Auriga Singapore
02.2020 - 06.2022
Associate Trainer
Nanyang Polytechnic
07.2017 - Current
Head of Digital
Automate Asia Pte Ltd
06.2017 - 05.2018
E-commerce Trainer and Business Consultant
E-commerce Synergy Pte Ltd
06.2016 - 01.2024
Senior Sales Manager
A-Link System Pte Ltd
10.2014 - 10.2016
Manager - Operations and Marketing
KaizerHalls Investments Pte Ltd
12.2011 - 09.2014
Senior Sales Director
ECG Property Pte Ltd
08.2008 - 11.2011
Area Sales Manager (in charge of Asia market)
Rexnord International
08.2007 - 08.2008
Sales Manager - Sales and Marketing
Sabre Technologies Pte Ltd
04.1998 - 08.2007
Bachelor of Commerce - Double Major in Management &
Curtin University of Technology
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