Summary
Overview
Work History
Education
Work Availability
Skills
Quote
Accomplishments
Timeline
AdministrativeAssistant
Ken Liang

Ken Liang

Airline Director
Bedok Reservoir Road Block 636 #13-25,Singapore

Summary

An award winning, intrinsically motivated & highly adaptable airline director with at least 15 years of experience in key accounts & project management within the travel industry (corporate & leisure).

With good industry reputation & track record of ensuring the sales revenue volume meet the organization commercial objectives. Brought in USD $300 million in annual new businesses and retained 95% of clients & partners over the last 3 years.

Demonstrated knowledge & competency in top value clients & partners relationship management, sales & key accounts management life cycle follow through e.g drawing up commercial proposals to closing contracts; leveraging on robust data analysis in driving projects aligning to organization commercial objectives.

Identify growth opportunities, expand and increase both clients & partners retention rate within the Malaysia, Philippines & Singapore markets through developing, managing solid customer & partner relationships and strategic planning.

Strong abilities in areas of communication, negotiation, commercial development & project management through application of D.M.A.I.C framework.

Overview

15
15
years of professional experience
6
6
years of post-secondary education
3
3

Outstanding Achievement Award

Work History

Airline Director

Trip.com
, Singapore
11.2017 - Current

Responsibilities

In charge of developing flight business & partnership with airline companies and driving revenue & segments growth within Malaysia, Philippines & Singapore market.

Core responsibilities include:

  • Developing & managing a portfolio of strategic airline accounts.
  • Building strong airline & strategic partner relationships at all levels (including but not limited to C level) within the airlines & strategic partners organization and become their trusted business partner.
  • Establishing and implementing initiatives to drive performance with key airline partners that ultimately contribute towards and meeting organization's commercial KPIs and objectives.
  • Being the champion for partners within the organization to drive initiatives & leading a wide variety of projects that will contribute positively to the organization bottom line.
  • Cross functional responsibilities in product development & project management.

Achievements

  • Top Global Sales 2019 award winner.
  • Pioneer in starting and building Singapore flight business from scratch. Scaling businesses to generate min. 9 figures in annual sales revenue and achieving double digital market share.
  • Successfully expanded flight business into Malaysia market in 2020.
  • Overseeing Philippines market.
  • Leading product development projects with cross functional teams to improve product reliability and increasing both UI & UX.

Corporate Accounts Manager

Etihad Airways
, Singapore
09.2014 - 10.2017

Responsibilities

Achieve profitable sales revenue to an agreed target for a sales territory and/or portfolio of clients (both trade partners & corporate segments).

Core responsibilities include :

  • Promote Etihad Airways brand, products and services through primary distribution channels available.
  • Negotiate & account manage commercial agreements with top national accounts of trade and corporate segment at both local & regional level.
  • Maintain & meeting company's standard & KPIs.
  • Comply with company's standard of account development planning, sales calls preparation, structure and follow-up actions by using respective CRM, booking and revenue tracking systems.

Achievements

  • Promoted to corporate account manager to manage global & local corporate clients and global agencies.
  • “Shukran” award winner & Sales Excellence Award 2016 nominee.
  • Portfolio revenue (both corporate & agencies) grew into a 7 figure annual sales and increased by an average of 100% YOY comparison.
  • Coordinated full sales lifecycle from proposal development to closings and follow-up.
  • Secured competitor business via strategic marketing, service programs and promotions.

Accounts Manager

BCD Travel Singapore
, Singapore
04.2012 - 09.2014

Responsibilities

Manage all aspects of assigned client portfolio of global accounts, include but not limited to client retention, contract negotiation, implementation and business consolidation, sales of products and services, financials (budgets, billing, payment and profitability), business planning and reviews, establishing relationships with key decision makers in multiple industries, staff development and business continuance.

Direct accountability to BCD Travel or externally to customer for success of contract or travel program across multiple industry in Singapore.

Core responsibilities include :

  • Provide leadership to Singapore management teams.
  • Develop Business Plan, implement key deliverables, measure results.
  • Service Level Agreements (SLAs) and/or Key Performance indicators.
  • Manage budgets and financials.
  • Manage new business implementations including but not limited to product enhancement to add value & increase client retention rate.
  • Establish and maintain relationships.
  • Negotiations.
  • Operational, Regional & Global Reporting Requirements.

Achievements

  • Circle of Excellence Global Award 2013 winner.
  • Circle of Excellence Global Award 2012 nominee.
  • APAC Challenge Program graduate 2012 (company talent program for top 1% performers).

Corporate Manager

Air China
, Singapore
01.2006 - 04.2012

Responsibilities

Managing a portfolio of fortune 500 companies corporate accounts while concurrently developing the small & medium enterprise (SME) business sector.

Require to support the global accounts team based in HQ, Beijing, China to develop the SEA region businesses.

Core responsibilities include:

  • Manage & develop a portfolio of accounts (global corporate clients) to maximize market share and revenue.
  • Key account assessment, identify business opportunities and develop business plan.
  • Participate, negotiate and complete local & global RFP.
  • Managing & drive key performance with key trade partners to ensure & maximize revenue growth opportunities.

Achievements

  • Growing new agencies and corporate accounts and driving market share shift initiatives which leads to increase of at least 50% in annual sales revenue.
  • Promoted to corporate manager from reservation & ticketing officer.
  • Redesign business process within organization.
  • Expanded cross-functional organizational capacity by collaborating across departments on priorities, functions and common goals.
  • Maximize corporate image and organization brand awareness by spearheading and coordinating several marketing projects with key partners.
  • Received recognition in outstanding customer service from customers in form of written testimonials.

Education

BBA - Tourism Management

Southern Cross University
Australia
01.2006 - 12.2007

Diploma in Tourism Management -

Temasek Polytechnic
Singapore
07.1998 - 06.2001

Lean Six Sigma Green Belt Certification -

Singapore Management University
Singapore
07.2020 - 09.2020

Google Analytics -

Click Academy Asia
Singapore
06.2020 - 07.2020

ICDL Data Analytics -

NTUC Learning Hub
Singapore
06.2020 - 07.2020

Japanese Language Proficiency Test Certificate -

Japanese Cultural Society
Singapore
01.2000 - 12.2000

Work Availability

monday
tuesday
wednesday
thursday
friday
saturday
sunday
morning
afternoon
evening
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Skills

Lean Six Sigma and Project Management

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Quote

Innovation distinguishes between a leader and a follower.
Steve Jobs

Accomplishments

  • Top Global Sales Award 2019, Trip.com
  • Shukran Award 2016, Etihad Airways
  • Circle of Excellence Award 2014, BCD Travel Singapore

Timeline

Lean Six Sigma Green Belt Certification -

Singapore Management University
07.2020 - 09.2020

Google Analytics -

Click Academy Asia
06.2020 - 07.2020

ICDL Data Analytics -

NTUC Learning Hub
06.2020 - 07.2020

Airline Director

Trip.com
11.2017 - Current

Corporate Accounts Manager

Etihad Airways
09.2014 - 10.2017

Accounts Manager

BCD Travel Singapore
04.2012 - 09.2014

Corporate Manager

Air China
01.2006 - 04.2012

BBA - Tourism Management

Southern Cross University
01.2006 - 12.2007

Japanese Language Proficiency Test Certificate -

Japanese Cultural Society
01.2000 - 12.2000

Diploma in Tourism Management -

Temasek Polytechnic
07.1998 - 06.2001
Ken LiangAirline Director