Kemalpriya Mei Kaur Khaira
Summary
Results-driven Sales Operations and Merchandising professional with over 7 years of progressive experience in the retail and sportswear industry, including roles at Puma, Heinemann, and DFS. Proven expertise in supporting key accounts, managing order cycles, improving stock efficiency, and generating actionable sales insights. Skilled in cross-functional coordination, order management, and merchandise planning. Adept at driving operational excellence and supporting sales growth through data-driven reporting, forecasting, and stakeholder alignment
Overview
8
8
years of professional experience
Work History
Senior Executive, Sales Operations
Puma South East Asia Pte LTD
09.2021 - Current
- Provides support to assigned key accounts in terms of order entry support, orderbook deliveries and conversions, complaints and returns
- Provides support to customer service team in relevant reporting, generating insights and summary for sales performance for related accounts in terms of budget, forecasting and budget compliance and budget compliance/ achievement
- Aligns and communicates with relevant stakeholders (Key accounts team, purchasing team, Merchandising team, Operations team ) to ensure assigned accounts needs and requirements are addressed
- Performs stock transfer between channels
- Maintains accurate information for assigned accounts by following up on purchase orders, tracking of secure orders and launch dates and informing assigned accounts of any changes/ updates to their orders
Merchandising Executive
Shopping Bag (S) PTE LTD
08.2019 - 09.2021
- Created and maintained product information for new and existing stock-keeping units (SKUs)
- Created and maintained retail price
- Reviewed, proposed and implemented markdowns to reduce aging stocks
- Monitored and managed the availability of stocks by ensuring planned launch and replenishment dates are met
- Allocated and managed in stock levels
- Worked with brand manager to select and purchase new merchandise
- Negotiated best cost with suppliers
- Coordinated with suppliers on order confirmation, samples approval and receipts of merchandise
- Coordinated shipping schedules between suppliers and shipping department
- Checked shipping documents against orders and prepared payment applications
- Created purchase orders, sales orders and transfer orders
- Conducted weekly store visits to gather feedback
- Participated actively in seasonal VM change, new store set ups
Assistant Buyer
Heinemann Asia Pacific
07.2018 - 08.2019
- Followed up on discrepancies on orders
- Created, set up and maintained order-buying forecast
- Created and maintained SKU information in SAP
- Uploaded and maintained pricing in SAP system
- Coordinated between logistics and suppliers on label compliance
- Maintained assortment on both SAP and internal record
- Updated and maintained planograms
- Assisted in competitor price analysis
Merchandise Planning Intern
DFS Group Limited
01.2018 - 07.2018
- Planned, created and managed purchase orders
- Created forecast to support promotional activity
- Liaised with suppliers and logistics to ensure that delivers were dealt with in an efficient and timely manner
- Followed up on discrepancies on orders, generated weekly inventory report
- Assisted in OTB report
Temp Sales Coordinator
Cobra Puma Golf
07.2017 - 09.2017
- Created purchased orders for new season buy in
- Created and maintained sales orders to customers
- Generated customer invoice
- Created sell in sheets
- Handled all export documents
- Liaised with logistics to ensure timely delivery
- Generated sales reports
Retail Merchandise Intern
Puma sports trading
12.2016 - 07.2017
- Generated sales and inventory report
- Generated and analyzed inter-store consolidation report
- Planned, created and managed orders
- Managed inventory including inventory movement between stores through replenishment and rebalancing
- Managed weekly replenishments and allocation of new products to stores
- Communicated with logistics to ensure timely flow of inventory
- Defined retail prices and assisted in price changes and markdowns
Education
B.A. (Honors) - Retail Marketing
University Of Stirling
06.2016
Diploma - Management Studies
Singapore Institute Of Management
Singapore03.2014
GCE 'O' Levels -
CHIJ St Theresa's Convent
Singapore12.2010
Skills
- Inventory management and planning
- Forecasting and analysis
- Merchandising strategies
- Communication skills
- Negotiation techniques
- Microsoft Office proficiency
- SAP expertise
- Customer service excellence
- Account servicing
- Order fulfillment processes
- Bilingual communication (Mandarin and English)
- Operations management
- Report preparation
- Cross-functional coordination
hobbies
Music. Beauty - Fragrances. Fashion.
Timeline
Senior Executive, Sales Operations
Puma South East Asia Pte LTD
09.2021 - Current
Merchandising Executive
Shopping Bag (S) PTE LTD
08.2019 - 09.2021
Assistant Buyer
Heinemann Asia Pacific
07.2018 - 08.2019
Merchandise Planning Intern
DFS Group Limited
01.2018 - 07.2018
Temp Sales Coordinator
Cobra Puma Golf
07.2017 - 09.2017
Retail Merchandise Intern
Puma sports trading
12.2016 - 07.2017
B.A. (Honors) - Retail Marketing
University Of Stirling
Diploma - Management Studies
Singapore Institute Of Management
GCE 'O' Levels -
CHIJ St Theresa's Convent
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