Kelvin Boey
Senior Staff Executive Account Manager
Summary
A seasoned semiconductor professional with more than 25 years of experience in regional sales & business development. I have a knack for understanding customers’ requirement and developing solutions to meet their specific needs. I have a passion in developing deep relationship with customers, partners and colleagues to transform opportunities into new businesses. I am quick learner with a growth mindset. With excellent communication & interpersonal skills together with a keenly honed sales development ability, I create new business avenues leveraging on my skillsets in IC packaging, foundry and EDA space.
Overview
32
32
years of professional experience
3
3
Languages
Work History
Senior Staff Executive Account Manager
Synopsys (Singapore) Pte Ltd
01.2012 - Current
- Over-achieved yearly quota of >$50M in sales, with a min 20% growth YoY from existing and new businesses from sale of IP, EDA and hardware platforms.
- Developed and executed new strategies to grow semiconductor business initiatives with traditional software licensing and on-demand products in AI & cloud-based licensing.
- Managing and guiding multi-functional teams across technical, operation, credit and legal fields to meet customers business requirement to close deals.
- Handling over 30 current companies and new business development opportunities mainly in Singapore & Malaysia with minor focus in Philippines and Thailand.
- Focused in consumer, high performance computing, AI and IoT markets.
- Drives revenue closure to achieve company quarterly revenue targets.
- NASDAQ listed #1 Electronic Design Automation (EDA/SaaS) software company in the world with over $5B annual revenue and 27,000 employees.
Marketing & Communications Manager (Asia Pacific)
GlobalFoundries
01.2010 - 01.2012
- Build brand awareness through events, advertising, newsletters, marketing collateral and corporate website.
- Establish collaborative partnership through co-marketing programs with partners.
- Responsible for Marcom budget. Planned for Branding activities in Asia Pacific using media, web advertising & marketing automation tool.
Product Marketing Manager (World-Wide)
Chartered Semiconductor Pte Ltd (now known as GlobalFoundries)
01.2005 - 01.2009
- Developed Saleskit, Product Training and Productisation of latest technology node for market engagement in consumer, mobile, computing and networking segments.
- Actively engage in new foundry opportunities in Asia Pacific and Europe regions.
- Developed company-wide Marketing Portal.
Business Solutions Manager (System & Technology Division)
IBM Singapore Pte Ltd
01.2001 - 01.2005
- Asia Pacific Sales Development ASIC & Foundry responsibility.
- Met and achieved $59m worth of Design-In revenue in my first year.
- Managed foundry programs from inception till mass production with yearly revenue of more than $20M and actively engaging ASIC opportunities in consumer market, with lifetime revenue in excess of $100M.
- Providing functional guidance to regional Sales and Application Engineers in customer engagement.
- Negotiated pricing and contracts with customers.
- Drives revenue closure to achieve company quarterly revenue targets.
Senior Technical/Marketing Engineer
Sumitomo Metal Mining Asia Pacific Pte Ltd
01.1998 - 01.2001
- Pioneered first Tape Ball Grid Array (TBGA) production in Singapore.
- Responsible for technical negotiations with customers, design review, quotation, sourcing of direct material and supplier chain management.
- Developed production roadmap for Tape Ball Grid Array offerings.
Packaging Engineer
Siemens Components Pte Ltd (currently known as Infineon Technologies)
01.1994 - 01.1998
- Submitted patent on leadframe design for improved package reliability by reducing popcorn effect.
- Implemented cost reduction programs that resulted in savings of approximately $2 million/year.
- Conceptualised, managed and implemented new products from design to production.
- Involved in design of both etch and stamp leadframes that conformed to International Standards.
Education
Graduate Diploma - Business Administration
National University of Singapore
Singapore01.2000
Degree of Bachelor of Engineering - Mechanical & Production (Hons)
Nanyang Technological University
Singapore01.1994
Skills
Customer relationship management
Account retention
Business Development
Upselling strategies
Stakeholder management
Customer engagement
Business development and planning
Problem-solving abilities
Strategic planning
Relationship building
MILITARY SERVICE
Served as Assistant S4, 6th Division Artillery HQ. Holding the rank of Captain (NS).
Timeline
Senior Staff Executive Account Manager
Synopsys (Singapore) Pte Ltd
01.2012 - Current
Marketing & Communications Manager (Asia Pacific)
GlobalFoundries
01.2010 - 01.2012
Product Marketing Manager (World-Wide)
Chartered Semiconductor Pte Ltd (now known as GlobalFoundries)
01.2005 - 01.2009
Business Solutions Manager (System & Technology Division)
IBM Singapore Pte Ltd
01.2001 - 01.2005
Senior Technical/Marketing Engineer
Sumitomo Metal Mining Asia Pacific Pte Ltd
01.1998 - 01.2001
Packaging Engineer
Siemens Components Pte Ltd (currently known as Infineon Technologies)
01.1994 - 01.1998
Degree of Bachelor of Engineering - Mechanical & Production (Hons)
Nanyang Technological University
Graduate Diploma - Business Administration
National University of Singapore