Kelvin Lim

Marketer with proven track record in strategic portfolio management and strong sense of commercial mindset. Forward thinking- and goal getter who is resilient to pressure and can remain calm and clear minded. Passionate about customer solutions and collaborative cross functionally to generate outstanding results and grow bottom line. Natural organizer who can multitask while managing a complex and high volume of work. Structured and keen analytical abilities, able to optimize performance and profitability.

• Shell Recharge Customer Experience and Offer Lead, 05/01/20, present, Leading the Shell Recharge utilization strategy workstream to drive higher utilisations and margin. This included the deployment, engagement and commercialize the CVP to markets. As a result, Fulham (1st EV mobility Hub in Shell, recorded 40% utilisation with 20% incremental C3) and China EV charging with 26% utilisation, 3x higher than industry standard with C10 positive across all EV charging network., Championing Shell Recharge CVP development. Ability to translate strategy to compelling CVP with clear, visible and consistent across multiple customer touchpoint. This included the recommended standard of Shell Recharge charging speed, number of charging bays which provided seamless customer experience. Result, >85% customer satisfaction, 2x loyalty customers base with 40% more energy sold / session., Orchestrated and coordinated with senior stakeholders to develop the Shell Recharge KPI dashboard for MLT and strategy development., Lead the commercial discussion with OEM – Citroen and Alliance partners McDonald’s and Starbucks to deploy EV charging beyond forecourt, resulting in CAPEX saving by 50% and on path to 15% ROACE., Support Shell Recharge & Porsche strategic partnership, first in ASEAN connecting drivers from SG, MY and TH. This increased Shell Recharge brand awareness in Asean by 5%., Drive the implementation of pilot of subscription offer in DE. Result, 10% penetration with 2x more energy sold., Joined forces with China EV team to deploy the first EV Hub in Shenzhen with diverse offer spanning Recharge, CR, vehicle servicing to grow integrated margin., Drive and pilot an innovative project – digital screen in NL to explore new revenue stream on media / advertisement sales and improve customer experience. Sales uplift of 7% from NFR and potential media sales of USD55k/annum, Orchestrate FPPP with fuels team and the markets, drive alignment on Mobility fuels strategy., Collaborate with data team to track and sustain performance of Fuels and Recharge launches., SVP award for Shell Recharge and NBS launch, PSP allocation
• Lubes Associate Global Product Manager, 09/01/18, 01/31/20, Product management – Responsible of leading the development of the Industrial B2B portfolio with P&T dimension of USD 375.1 mil C3., Defend and extend the hydraulic oil contract with John Deere and Atlas Copco globally, contributed >USD1.2mil C3/year., Leading the product and cost optimization on hydraulic and gear oil to defend GKA account ie John Deere and Atlas Copco with margin growth of USD0.10-0.20/litre., Deploy and maintain the product areas in the key markets ie China, Germany and US in collaboration with FPMO GPM , Marketing, Technology, Sales / GKA, CP, Material Planners and Suppliers., Take accountability for its product cost, product complexity/supply security as well as on quality assurance. This is evident in the reformulation and bo optimization of bearing & circulation portfolio to minimize the risk on single bo., Ensure various tools and processes use to manage the E2E FPMO portfolio are up to date, consistent in a timely manner., Instrumental in driving for operational and HSSE compliance., Responsible for effective/smooth introduction and withdrawal of Industrial portfolio
• Fuels PLM Expert, 01/01/13, 08/31/18, Key lead responsibilities include, driving improvement initiatives throughout the project lifecycle; addressing issues and inefficiencies; embedding improvements and ensuring good business performance is consistently achieved, Manage the Safety Data Sheet authoring process to ensure Shell Fuels products are fully compliant to safety legislation., Supported the portfolio change management discussion for EAST with multiple levels of stakeholders ie Supply, Retail Marketing etc., Responsible for INT Stream portfolio review in the EAST refineries, Responsible for Obsolete Product Withdrawal, integrated the end-to-end value based business decisions, Drive the PLM process improvement and assurance cross different class of businesses from refinery until customer phasing., Lead CI project on tax classification which is considered the most complex improvement in T&S., 2016 VP award : Bukom intermediates portfolio optimization, ensuring full compliance with fiscal and safety legislations, drive the operational excellence by cleansing the portfolio to enhance efficiency and commercial agility., 2012 VP award : managing SAP/Workflow system project, beating the business targets and improving global business performance (improved and sustained end-to-end turnaround time from 30 to 6 days), Special recognition award for breaking down blockers and interface issues within the processes and improving service delivery of product stewardship team., Special recognition award for successful deployment of Fuels PLM workflow tool, act as one stop request tool with T&S.
• Lubes S&OP Demand Planner, 05/01/11, 12/31/12, Responsible for S&OP planning for MY within 1 ~ 2 years horizon. MY volume : 101,900kl pa; C3 : USD 80,922k pa, Integrated with cross collaboration between Sales and LSC on demand forecast and market insight, Integrated cross value chain ie supply vs sales & marketing to drive for growth in SEAS cluster, Responsible on driving cost efficiency in LSC., Was recognized the “transformation change agent” of MY demand forecast, achieving top of the class DFA and became the #2 in global dashboard, 2011 SEAS Global Commercial Gladiator Award : Improvement on E2E process between Sales & Marketing and LSC., Special recognition award for DFA improvement in Sales & Marketing., Special recognition award for hitting OTIF at 95% and effective run down the obsolete SKUs without incurring write off., Coach for India S&OP team of best practices
• Toyota – Retail Sales Manager, 2009, 05/01/11, Responsible for retail sales volume in central & south regions., Led all strategic initiatives and discussion with corporate clients for fleet., Provided leadership, business coaching and developed strong working relationships with the outlets, Responsible for outlets’ operational issues ie capex, P&L, Led a team of 3 executives, Monthly review with distributors on P&L and sales volume achievements, Gladiator Achiever for beating target sales volume in 2010
• Toyota – Sales Planning Manager, 2007, 2009, Responsible for country sales volume and its forecasting and ensure full integration into production planning, Collaborate with Marketing team on country roadmap and integrate into sales planning, Responsible of strategy deployment and implementation of localized go-to-market plans., Collaborate with Brand Marketing team on promotional campaign to increase market share through effective promotional campaign., Led a team of 6 executives and 1 assistant manager, Awarded as Top Performer in 2009, Achievement the highest sales volume in history in 2008 (101,870 units), Awarded for best practices in new models transition plan, Awarded for cost reduction in driving the obsolete products.
• Toyota Regional Office, Japan – Senior Product Management Executive Officer, 2006, 2007, International assignment to Toyota HQ in Japan to take up larger responsibilities, responsible for ASIA’s product management (similar to Shell’s Marketing Specialist) for small passenger vehicle ie Yaris / Vios / Corolla, Commercial vehicle Hiace and 4X4 pick up segment, Responsible for product planning and lifecycle management and pricing proposal
• Toyota – Product Management Executives, 2006, present, Responsible for passenger car segment product planning and pricing proposal
• Voluntarily program, Participate actively in Kechara voluntarily program