Summary
Overview
Work History
Education
Skills
Websites
Timeline
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Keh Chin Chai

Keh Chin Chai

Singapore

Summary

I am a result driven leader who is recognised for the ability to inspire others with a proven track record. Being a people-oriented leader and a team player, I could cultivate valuable relationships with various stakeholders in achieving common goal. As a proactive initiator, I thrive on challenging conventional norms and driving positive transformations in dynamic business landscapes. My extensive tenure has equipped me with a robust business acumen. With a macro-level perspective mindset, I could identify business opportunities and add value to my organisation. Possessed with an excellent track record, I have continued to prove myself to have the capability to lead and nurture a high-performing team in making valuable contributions to the organisation together.

Overview

23
23
years of professional experience

Work History

Head of Marketing

FedEx Express
01.2013 - Current
  • Social, Digital Marketing and Brand Management
    Supervise digital marketing initiatives including SEO/SEM, email marketing, social media strategy, and online advertising campaigns. Overseeing branding initiatives leveraging various channels and tools to boost brand awareness, establish a top-of-mind presence, and uphold a positive reputation. Remain updated on industry trends and best practices to consistently improve digital marketing endeavors and optimize ROI.
  • Strategic Cultivation of Thought Leadership through effective Content Marketing
    Cultivating thought leadership through content marketing utilizing both earned and paid media. Foster collaboration with both internal and external stakeholders to craft compelling content that aligns with our audience's interests and reinforces brand positioning and thought leadership. Distinguishing from competitors by actively engaging customers in both face-to-face interactions and online platforms.
  • Market Research
    Evaluating potential market development opportunities by conducting thorough market research to gather valuable insights. This facilitates data-driven decision-making, harnessing emerging trends to meet evolving customer needs while developing a compelling business case for senior leadership approval.
  • Campaign and Performance Management
    Take the helm of performance marketing endeavors, utilizing data-driven insights to refine campaign performance and bolster both customer acquisition and retention. Manage the marketing budget and resources to achieve maximum ROI.
  • Team Leadership
    Coaching, leading and empowering high-performing teams to translate business goals into actionable plans to drive market growth and market presence. Ensuring the successful development of team members in their respective roles by establishing measurable and achievable yet ambitious goals.

Regional Marketing Manager

FedEx Express
01.2012 - 01.2013
  • Market Assessment and Direction for SEA
    Led a team of analysts in evaluating market opportunities and played a pivotal role in shaping the strategic direction for the Southeast Asia markets, ensuring that initiatives closely aligned with APAC growth prospects.
  • Strategic Implementation of Organisational Goals
    Translated the Organisation's overarching directions and goals into actionable plans, driving the execution of key strategies and initiatives forward.
  • Customer-Centric Service Enhancement
    Ensured effective representation of the Voice of Customers within the organisation, utilizing customer feedback to drive improvements in the service experience and enhance overall customer satisfaction.

Global Account Manager

FedEx Express
01.2009 - 01.2011
  • Successfully strategised and expanded the healthcare business in the APAC region, directly contributing to the organisation's goal of developing a robust healthcare vertical
  • Formulated and executed strategic initiatives aimed at securing a larger market share, driving business growth, and establishing a competitive edge in the healthcare sector
  • Utilised a customer-centric approach by thoroughly understanding customers' needs, enabling the organisation to effectively leverage its strengths in meeting those needs and delivering exceptional value


Senior Account Executive

FedEx Express
01.2008 - 01.2009

Account Manager

FedEx Express
01.2006 - 01.2008

Logistics Management (Management Trainee Program)

DHL Global Forwarding
01.2004 - 01.2006

Process Engineer

Micron Semiconductor Asia
01.2002 - 01.2004

Education

Empowering Digital Marketers With AI Tools

NTUC Learning Hub

Generative AI For Business Professionals

NTUC Learning Hub

Chartered Financial Analyst Level 1

CFA Institute

Master of Science For High Performance Computation

Singapore-MIT Alliance

Bachelor of Engineering (1st Class Honors)

National University of Singapore

Skills

  • Campaign Management
  • Market Research
  • Brand Management
  • Content Marketing
  • Performance Marketing
  • Social Media Marketing
  • Digital Marketing
  • Team Leadership
  • Budget Management
  • Strategic Development

Timeline

Head of Marketing

FedEx Express
01.2013 - Current

Regional Marketing Manager

FedEx Express
01.2012 - 01.2013

Global Account Manager

FedEx Express
01.2009 - 01.2011

Senior Account Executive

FedEx Express
01.2008 - 01.2009

Account Manager

FedEx Express
01.2006 - 01.2008

Logistics Management (Management Trainee Program)

DHL Global Forwarding
01.2004 - 01.2006

Process Engineer

Micron Semiconductor Asia
01.2002 - 01.2004

Empowering Digital Marketers With AI Tools

NTUC Learning Hub

Generative AI For Business Professionals

NTUC Learning Hub

Chartered Financial Analyst Level 1

CFA Institute

Master of Science For High Performance Computation

Singapore-MIT Alliance

Bachelor of Engineering (1st Class Honors)

National University of Singapore

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Keh Chin Chai