Keerrtana Kangatharan
Singapore
Summary
Experienced Campaign Specialist with a proven track record in developing and executing highly successful marketing campaigns. Recognized for implementing strategic initiatives that drive brand awareness and engagement. Skilled in leveraging data analytics and employing creative problem-solving techniques to optimize campaign performance. Results-oriented professional dedicated to delivering impactful marketing solutions.
Overview
4
4
years of professional experience
Work History
Marketing Coordinator
United Overseas Bank Limited (UOB)
12.2021 - 05.2023
- Developed and executed dynamic marketing campaigns aimed at driving acquisition for credit cards and investments, ensuring alignment with integrated marketing communications principles for cohesive brand messaging.
- Fostered close collaboration with internal and external stakeholders, and agencies throughout the campaign lifecycle
- Worked closely with cross-functional teams to align messaging, design assets, and execute strategies that resonated with target audiences
- Made significant contributions to the development of marketing collaterals and microsites, ensuring alignment with brand guidelines and campaign objectives
- Spearheaded efforts to coordinate the timely rollout of marketing campaigns across multiple channels and touchpoints
- Facilitated seamless communication and collaboration between internal teams and external partners
- Demonstrated proficiency in managing deadlines and scheduling eDMs/newsletters to deliver timely and relevant communications to target audiences
- Utilized email marketing platforms to segment audiences, personalize messaging, and track campaign performance metrics
- Conducted thorough research on competitor campaigns and emerging digital trends to stay abreast of industry developments and identify opportunities for innovation
- Leveraged insights from competitive analysis to inform strategic decision-making and optimize campaign strategies for maximum impact
- Generated comprehensive reports on campaign performance, analyzing key metrics such as engagement rates, conversion rates, and ROI
Digital Marketing Executive
Promiseland Pte Ltd
08.2019 - 11.2019
- Managed and curated content for the main page of TheAstuteParent, ensuring alignment with the brand's messaging and objectives
- Regularly updated the website with engaging and informative articles, resources, and multimedia content
- Developed and executed a content calendar to schedule posts strategically across various social media platforms
- Coordinated with team members to ensure consistent messaging and timely delivery of content
- Created visually appealing and engaging graphical content tailored for each social media platform, utilizing design tools such as Adobe Photoshop and Canva
- Designed graphics, infographics, and other visual assets to enhance brand visibility and drive audience engagement
- Produced and edited high-quality video content for TheAstuteParent's YouTube channel using advanced editing software such as Filmora and Adobe Premiere Pro
- Conceptualized video ideas, scripted content, filmed footage and edited videos
- Managed a blog hosted on WordPress, publishing articles, guides
- Conducted keyword research and optimized posts for search engines
Education
Masters - Public Relations & Advertising
University of New South Wales
12.2025
Bachelor of Arts - Marketing
Singapore Institute Of Management
12.2021
Diploma - Customer Experience Management with Business
Republic Polytechnic
12.2019
O’ Levels -
CHIJ Katong Convent
12.2015
Skills
- Canva
- MailChimp
- Google Analytics
- Adobe Premiere Pro
- Wordpress
- Microsoft 365
- Teamwork and collaboration
- Detail-oriented
- Scheduling
- Strategic Campaign Development
- Campaign Coordination
- Creative Campaign Execution
Languages
English
Tamil
Extra-Curricular Activities
Usha Rani Maniam Dance Academy, 2006 - 2019 Bharatha Arts in Singapore, 2019 - 2024 Entrepreneur Club, 2013 - 2014 Willing Hearts Soup Kitchen, 2012 Infant Jesus Youth Mission, 2011 - 2012
Timeline
Marketing Coordinator
United Overseas Bank Limited (UOB)
12.2021 - 05.2023
Digital Marketing Executive
Promiseland Pte Ltd
08.2019 - 11.2019
Bachelor of Arts - Marketing
Singapore Institute Of Management
Diploma - Customer Experience Management with Business
Republic Polytechnic
O’ Levels -
CHIJ Katong Convent
Masters - Public Relations & Advertising
University of New South Wales
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