Kee Ee Neng

• Managed Finance, Purchasing, Legal, and Support Departments in Malaysia, Singapore, Brunei, and Indonesia.
• Led the setup of new subsidiaries in Malaysia and Indonesia, ensuring regulatory compliance.
• Developed annual budgets and long-term financial plans, identifying risks and supporting business goals through budgeting and forecasting.
• Contributed to profitable growth in Malaysia, achieving the second-largest mobile phone market share.
• Oversaw multi-million dollar investments, focusing on marketing ROI, transaction efficiency, and risk management.

• Organize annual business plans, rolling forecasts, and business analysis for the Consumer business group of Asia-Pacific region to support management decisions and achieve goals through KPI monitoring and risk management.
• Manage credit and collections in the Asia-Pacific region, including customer credit, financing resources, payment terms, and local bank relationships.
• Oversee e-commerce finance in the Asia-Pacific region, focusing on risk control, cooperation strategies, and partnership maintenance.

· Through budgeting, rolling forecasting, resource allocation and business analysis, identify business risks, support achievement of business goals, jointly create profitable growth and TOP 1 mobile phone market share.

· Organize the annual business plan, rolling forecast & business analysis according to the business development strategy of the Asia-Pacific region, to support management decision-making and achieve business goals through KPI monitoring and dynamic risk management.