Ke Meili

• Served as the key account lead for a portfolio of built environment companies (primarily developers and consultants), managing end-to-end stakeholder engagement, project development, and negotiation efforts to support BE Industry Transformation Roadmap (ITM).
• Conceptualised and implemented targeted outreach strategies, leveraging communication platforms and collaborative partnerships to promote transformation initiatives and support industry adoption.
• Strengthened stakeholder relationships through cultivation of strategic, trust-based relationships with C-suite and senior decision-makers by understanding their business drivers and aligning them with government transformation goals and initiatives.
• Organised large-scale industry events: Appointed Secretariat for International Built Environment Week (IBEW) 2022, coordinating across multiple internal teams and external stakeholders to ensure seamless planning and execution of one of Asia’s largest built environment forums.
• Spearheaded the planning and execution of the BCA Pavilion at BEX Asia 2024 (IBEW), bringing internal departments and industry partners to showcase Singapore’s built environment innovation and transformation journey.
• Informed policy and programme design through gathering ground feedback from industry engagements to shape policy directions and enhance government schemes supporting the built environment sector.

• Improved the monthly recurring revenue (MRR) of existing client renewal by 15% by consultative selling techniques, focusing on client needs and win-win proposals to drive renewals.
• Brought in a total of 21 new clients for the company and generating a total revenue close to SGD$1million to date.
• Actively monitoring competition by gathering market intelligence and trends and proposing changes in positioning, services, and pricing strategies.

• Opened New Market Segments for Cutting-Edge Materials
  Identified and developed new opportunities for innovative construction technologies, including Basilisk Self-Healing Concrete (SHC) and Self-Healing Mortar MR3, targeting sustainability and durability-conscious segments.
• Led Pilot with HDB Building Research Institute (BRI)
  Spearheaded testing and validation of SHC in collaboration with HDB BRI, focusing on critical use cases at precast joint areas and toilet slabs to address long-term maintenance concerns in public housing.
• Initiated Trial with LTA on ETI Roller Barrier System
  Drove the implementation of a trial deployment of ETI roller barriers along the expressway from PIE (Tuas) to BKE, facilitating regulatory evaluation and potential large-scale adoption for enhanced roadside safety infrastructure.

• Increased Pricing Accuracy & Sales Productivity by 50%
  Developed standardised pricing libraries tailored to local regulations and formwork system configurations, significantly improving quotation turnaround time and pricing consistency.
• Achieved First-Mover Advantage on Paya Lebar Quarters Project
  Secured early engagement with Lendlease (owner/developer) before tender release, successfully positioning PERI’s formwork system as the preferred solution, ahead of competitor bids.
• Led Multidisciplinary Teams on Iconic Projects: Directed design teams in delivering formwork solutions for D’Leedon Condominium and Hotel Oasia @ Tanjong Pagar, ensuring adherence to tight schedules and complex architectural demands.
• Promoted Industry Knowledge & Brand Awareness
  Led outreach initiatives to local tertiary institutions by promoting PERI’s construction methodology through interactive workshops, increasing student exposure to formwork technology and enhancing brand presence.

Changi Terminal 3 Project

• Led Documentation Control for Key Submissions: Managed and tracked Request for Information (RFI) and shop drawing submissions from subcontractors to consultants, ensuring compliance with project timelines and specifications.
• Reduced Site Rework by 20% through minimizing rework through meticulous coordination with consultants, subcontractors, nominated subcontractors, and vendors to resolve conflicts early and align construction sequences.
• Produced Concrete Body Plan for Coordination Works
  Responsible for the preparation and integration of concrete body plans to support site coordination, ensuring buildability and alignment across disciplines.

Changi Terminal 1 Additions & Alterations (A&A) Works

• Supported Jet Bridge and A380 Rotunda Works Coordination: Assisted in the coordination of A&A works for Terminal 1, focusing on complex infrastructure around the A380 rotundas and jet bridges to meet design and operational requirements.
• Ensured On-Time Work Progress: Worked closely with contractors and on-site teams to monitor progress and resolve daily site issues to ensure timely delivery of project milestones.