KATERYNA SVIRSKA

What I Did:

• Analyzed diverse stakeholders, needs, and requirements for the crypto lending space in CeFi & DeFi.
• Researched and developed a profound knowledge of crypto lending, risk management, and trade execution.
• Operationalized product vision and strategy alongside an engineering team of world-class talent.
• Shaped the products for Investors and Institutions in order to address issues of risk and exposure.
• Partnered with other crypto companies, funds, and capital allocators in the DeFi and finance space.

Experience I Gained:

• An accomplished track record demonstrating 8+ years of experience in crypto/blockchain industry with extensive market knowledge
• Ability to make high-potential opportunities real even in unfavourable conditions
• Extensive knowledge of crypto ecosystems, especially early-stage projects
• High analytical, conceptual and problem-solving skills to provide out-of-the-box solutions
• Strong understanding of the retail trading landscape and retail user behavior
• Ability to build products in the cryptocurrencies space
• Ability to perform from a macro-to-micro capacity: strategic mindset but strong on execution with attention to detail
• Knowledge of risk management and institutional trading in crypto/DeFi.
• Excellent organizational and communication skills with a strong sense of ownership.

What I did:

• Assessed KPIs (conversion, fraud, rejected transactions) for alterations in processes to enhance the consumer experience.
• Managed payment solutions that included onboarding new providers and alternative payment methods.
• Enhanced and maintained connections with clients, financial contrparties, and collaborators.
• Oversaw the affiliate platform; enhanced daily affiliate communications.
• Negotiated and executed affiliate agreements to optimize commissions and earnings.
• Created and executed a plan to enhance affiliate effectiveness and reach campaign objectives.
• Evaluated traffic origins; delivered weekly updates on significant achievements and recognized areas for growth.
• API translation experience with improving technical documentation (Ukrainian, Russian, German and Polish translations)

Experience I Gained:

• SEO experience including keyword research, technical SEO, content optimizations strategies and implementation
• Strong writing/editing skills, quickly and with detail
• Ability to translate complex technical concepts for a variety of audiences
• Flexibility to write with different points of view, considering different cultural contexts

What I Did:

• Secured strategic planning for SEO across multiple projects-audits, keywords research, competitor analysis, and road maps for growth.
• Handled on-page optimization while collaborating with developers on technical SEO-related improvements.
• Designed and scaled link-building strategies (both white-hat and grey-hat), from hands-on implementation to delegation.
• Put efforts into automation for project workflows and team tasks to efficiently manage an overwhelming number of websites.
• Produced and published content (articles, posts, newsletters, and research works) in Ukrainian, English, German and Russian on blogs, social media, and communities.
• Conducted cryptocurrency/iGaming content research-monitoring Telegram, X, and niche media, filtering news, and verifying sources.
• Produced PRDs/specs and defined problem statements and metrics-interfaced with engineers and designers to deliver PoCs/MVPs.
• Worked with others in more cross-functional collaboration roles: copywriters, SEO specialists, marketers, product, and tech.

Experience I Gained:

• 6+ years of experience in content marketing and social media marketing.
• Deep expertise in SEO, content strategy, and management of high-volume projects.
• In-Depth Knowledge of Affiliate, Crypto, iGaming, and Web 3 Ecosystem.
• On-the-go experience with content curation, fact-checking, compliance processes, and editorial judgment.
• Familiarity with various third-party tools such as CRMs and Semrush
• Strong storytelling capacity and narrative creation
• Solid background working within decentralized infrastructure, protocols and DeFi

What I Did:

• Supported deployment of trading algorithms, clients, and markets, maintaining global oversight of the operations.
• Executed trades on the spot and margin markets; hedged and rebalanced assets across CEXs/DEXs.
• Utilized trading bots, work spreads, establish thresholds for risk/productivity considerations.
• Monitored SLAs and trading performances and coordinated treasury/accounting with finance.
• Researched early-stage projects in Web3, prepared investment memos, and pitched theses before interested investors.
• Managed several investment portfolios at the same time for different clients.
• Worked alongside traders, devs, finance, and commercial to improve strategies and client outcomes.

Experience Gained:

• 6+ years experience in market research with 5 years of experience in crypto industry, namely professional trading in crypto, exposure to tradfi instruments.
• Knowledge of algorithmic trading, risk management, and treasury operations.
• Good understanding of blockchain, markets, and Web3 trends
• Excellent analytical skills and investment article writing skills.
• Ability to communicate detailed thesis effectively through memos and presentations.
• Good record of discovering early-stage opportunities with high return on investment.
• Awareness of institutional counter-parties with regulatory relationships
• Strategic thinking with a strong analytical skill set to deal with market data
• Ability to work independently under high pressure
• A strong personal network in the crypto space
• Curiosity, resourcefulness and motivation to stay ahead of the trends

What I Did:

• Wrote and implemented the marketing strategies and go-to-market strategies for each operation.
• Integrated with social media growth and community engagements regarding communications of marketing activities on Facebook, Telegram, and others. These activities involved direct cooperation with the community managers, content creators, and KOLs to bring about valuable campaigns.
• Provided briefs preparation, content reviewing, end-to-end publishing coordination across marketing channels.
• Coordinated other marketing activities (community, content, design, partners) to maintain the right focus and on-time delivery.
• Explored the development of creative promotion concepts and also test those promotion concepts, including promotion tools and promotion channels, to achieve greater adoption plus visibility.
• Results were monitored, feedback gathered, and continuous improvement was implemented.

Experience I Gained:

• Successful track record in marketing and go-to-market execution.
• Strong knowledge set on community-driven growth, and user acquisition.
• Capability of managing multiple projects and interacting with multiple teams.
• Creative, driven, and execution-driven mentality.
• Ability to analyze performance metrics and optimize campaigns
• Strong project management skills for working collaboratively with cross functional teams as well as regional teams
• Organizational and communicative abilities when faced with multiple priorities

What I Did:

• Conducted strategic research and investigated effective pedagogic practices in military education, provided comprehensive analysis applied to theoretical frameworks, social phenomena, and behavior in design methodology, hypothesis testing, and parameter evaluation.
• Contributed to multi-disciplinary projects working with foreign field specialists
• Applied analytical skills to find strategic solutions
• Worked with various teams and enhanced communication skills
• Developed structured thinking and problem solving approach, when paying attention to details
• Proposed refinements of methods together with immediate research instruments and protocols improvements.
• Developed and applied scripts/tools for research data organization, preprocessing, and analysis (such as Python, Excel, SPSS)
• Achieved formal level of competence, including a master's degree in a relevant field (currently pursuing a PHD in Philosophy)

Experience I Gained:

• Proven background in academic research, social analysis, and critical inquiry within philosophy, psychology, and sociology.
• Deep analytical and data driven experience, with the ability to design studies, model hypotheses and interpret complex datasets.
• Experience working in a collaborative interdisciplinary and fast paced academic setting; excellent with mentoring and coordinating research teams.

What I Did:

• Conducted market research, observer opinion polls, and competitor analysis.
• Contributed to structured cases in business and political science-related areas
• Provided structured reporting and statistical methodology reporting summarizing significant political trends
• Reviewed focus group detailed results and prepared as analytical briefs to the key client along with recommendations.

Experience I Gained:

• Capability to critically read, understand and consolidate academic literature and evidence.
• Strong skills in research tools and software (e.g., Excel, statistical packages) to gather and analyze data.
• Experience in preparing scholarly products, such as reports, articles and conference presentations.