Kash H
Summary
Digital Marketing and Brand Management professional with 7+ years of experience building and scaling brands in the global market. Expertise in developing and executing digital marketing strategies, e-commerce optimization, and cultivating high-profile partnerships. Proven ability to drive revenue growth, streamline marketing budgets, and enhance brand visibility through innovative campaigns across Meta, Google, and SEO channels. Adept at leading cross-functional teams and delivering measurable results for both digital and traditional marketing initiatives.
Overview
8
8
years of professional experience
1
1
Certification
Work History
BUSINESS DIRECTOR / CO-FOUNDER
YOUTHS IN BALACLAVA
01.2017 - Current
- Increased e-commerce conversion rate by 40% and customer retention by 186% by optimizing product listings using A/B testing and launching targeted promotions across Meta and Google platforms.
- Reduced a $45,000 marketing budget by 35% while increasing brand visibility and ROI, leveraging data analytics for performance tracking and resource optimization.
- Enhanced brand visibility by driving a 45% rise in online store sessions and a 39% increase in orders through SEO optimization (keyword targeting, on-page SEO) and integrated paid media campaigns on Meta and Google
- Increased click-through rates by 40% and reduced cost-per-click by 25% by utilizing lookalike audiences and retargeting strategies, and optimizing ad creative with A/B testing on Facebook and Instagram.
- Partnered with influencers and media outlets such as Vogue, resulting in a 30,000 session increase on the website by negotiating content placements and leveraging influencer outreach strategies.
- Expanded retail distribution by securing partnerships with 70+ top-tier retailers worldwide, including Saks Fifth Avenue, Dover Street Market, and SSENSE, through strategic negotiations and brand positioning.
- Established strategic partnerships with renowned fashion entities such as COMME des GARÇONS and Dover Street Market Paris.
- Collaborated with industry leaders such as Nike and Casio to develop exclusive product partnerships and co-branded collections.
- Spearheaded Youths In Balaclava's global expansion initiatives, resulting in a 218% increase in YoY international sales through meticulous market research and the formulation of strategic expansion plans.
- Improved campaign outcomes by leveraging analytics tools to track key metrics and optimize performance, resulting in a 30% increase in ROI.
- Increased brand recognition through strategic partnerships with global artists such as BTS, Migos, and NewJeans, as well as feature in the Hollywood box office hit 'Saltburn,' resulting in over $1.1 million earned media value and contributing to a total box office revenue of $21.1 million respectively.
- Enhanced customer retention by launching email retargeting campaigns that personalized product recommendations, driving a 30% increase in returning customers.
DIGITAL MARKETING INTERN
OVERSEA-CHINESE BANKING CORPORATION LIMITED
01.2018 - 06.2018
- Prepared and distributed daily email newsletters on digital product updates to internal employees, including C-suite executives, enhancing internal communication and product awareness across the organization.
- Managed and updated promotional content for digital products on lightboxes and television screens in OCBC bank branches, ensuring timely and accurate messaging aligned with marketing campaigns.
Education
Diploma - Business, Banking And Finance
Temasek Polytechnic
Singapore01-2019
Skills
- Paid Media Advertising (Facebook Ads, Google Ads, etc)
- Email Marketing & CRM (Klaviyo)
- SEO & SEM (Ahrefs)
- E-commerce & Direct-to-Consumer Marketing
- Influencer & Affiliate Marketing
- Go-To-Market (GTM) Strategy
- Market Research & Consumer Insights
- Google Analytics
- Campaign Performance Tracking & Reporting
- Adobe Creative Suite
- Marketing Budget Management
- MS Office Applications
Certification
Digital Marketing: Optimizing
Digital ROI
National University of Singapore,
Singapore
2022
Accomplishments
- Actively showcased multiple
collections during “Paris Fashion
Week®” under the Fédération de la
Haute Couture et de la Mode. - Recognized by The Straits Times, Vogue International, and Dazed UK for pioneering creative direction and brand development with Youths In Balaclava , gaining global media attention.
- Recipient of the Promising Young
Entrepreneur Award from Temasek
Polytechnic, selected among 20
other shortlisted entrepreneurs
Websites
Languages
English
Malay
Indonesian
Timeline
DIGITAL MARKETING INTERN
OVERSEA-CHINESE BANKING CORPORATION LIMITED
01.2018 - 06.2018
BUSINESS DIRECTOR / CO-FOUNDER
YOUTHS IN BALACLAVA
01.2017 - Current
Diploma - Business, Banking And Finance
Temasek Polytechnic
Similar Profiles
Bavataarani GanesanBavataarani Ganesan
Room Assistant at Balaclava Road Childcare CentreRoom Assistant at Balaclava Road Childcare Centre
Shannon RyanShannon Ryan
Housekeeping at Balaclava HotelHousekeeping at Balaclava Hotel
Adrian MartinAdrian Martin
Higher Duties Membership Consultant at Fitness First Balaclava PlatinumHigher Duties Membership Consultant at Fitness First Balaclava Platinum
Antoinette DianeAntoinette Diane
Founder, Owner, Executive Creative Director, Producer, Small Business and Non Profit Business and Marketing Consultant and Coach at Whiskey Owl MediaFounder, Owner, Executive Creative Director, Producer, Small Business and Non Profit Business and Marketing Consultant and Coach at Whiskey Owl Media
ELAINE TEHELAINE TEH
FOUNDER / BUSINESS DEVELOPMENT DIRECTOR at TEAM MOXIM SDN BHD (formerly The Moxim House Sdn Bhd)FOUNDER / BUSINESS DEVELOPMENT DIRECTOR at TEAM MOXIM SDN BHD (formerly The Moxim House Sdn Bhd)