Kartik Selvaraju
Singapore
Summary
Media relations professional with a strong track record of building and executing data-driven communications strategies across the APAC region. Experienced in driving measurable share-of-voice growth, securing tier-1 global and regional media coverage and translating complex energy market analysis into clear, media-ready narratives. Known for cultivating high-impact journalist relationships, leading proactive media outreach and delivering timely commentary in fast-moving news environments. Highly collaborative, results-oriented, and adaptable, with 8 years of experience.
Overview
6
6
years of professional experience
Work History
Media Relations Manager (APAC)
Rystad Energy AS
05.2023 - Current
- First media relations manager for the APAC region, establishing and scaling a regional media strategy across priority markets
- Drove share-of-voice growth from challenger to APAC market leader in 2025 through data-driven media outreach and strategic narrative positioning
- Built and maintained high-impact journalist relationships with tier-1 global and regional outlets including the BBC, Bloomberg, CNBC, CNA, Reuters, and The Straits Times, as well as leading energy trade publications such as Upstream and Recharge
- Led press release strategy and execution, authoring approximately 50% of all Rystad Energy press releases in 2025 and securing consistent tier-1 global media coverage
- Secured and managed more than 30 broadcast interviews for analysts, advisory, and executive leadership teams, including CEO-level engagements across APAC
- Demonstrated cross-sector energy expertise spanning wind, solar, battery storage, gas, and oil markets, enabling rapid translation of complex analysis into media-ready insights
- Leveraged media intelligence and analytics platforms, including Meltwater, to track performance, optimize outreach, and quantify earned media impact using key metrics such as SOV, reach, and message pull-through
- Delivered timely oil and gas market notes and real-time commentary in response to breaking news, supporting proactive issues management and thought leadership positioning
- Developed and implemented media strategies to enhance brand visibility and engagement.
Account Manager
Omnicom Public Relations Group
10.2022 - 04.2023
- Managed several key accounts, serving as the main client liaison and representing the agency team
- Proficient in media monitoring tools such as Meltwater, supporting accurate and timely reporting
- Provided guidance and onboarding to interns and account executives for various accounts
- Notable clients included ESSEC Business School Asia-Pacific, Cargill, Marsh McLennan, Twitch, Everise, Project Management Institute and events such as ATxSummit 2022 by the Infocomm Media Development Authority (IMDA)
Senior Account Executive
Omnicom Public Relations Group
11.2021 - 10.2022
- Assisted in delivering media training sessions for C-suite executives
- Contributed to strategic planning and played a key role in business development pitches and presentations
Account Executive
Ruder Finn Southeast Asia
05.2020 - 11.2021
- Played a key role in timely media monitoring reports sent to client
- Helped with new business pitches and day-to-day content development needs (Bylines, Blog posts etc.)
- Clients serviced include: Trafigura, DoubleVerify, Fuji Xerox, BASF, Pan Pacific Hotels Group and 3M
Education
Bachelor of Business - Marketing
Monash University
Melbourne, Australia01.2019
Skills
- Media list building
- Internal communications
- Stakeholder relations
- Brand messaging
- Press release writing
- Speech writing
- Editorial calendar management
- Media outreach
- Spokesperson training
- Public relations
Timeline
Media Relations Manager (APAC)
Rystad Energy AS
05.2023 - Current
Account Manager
Omnicom Public Relations Group
10.2022 - 04.2023
Senior Account Executive
Omnicom Public Relations Group
11.2021 - 10.2022
Account Executive
Ruder Finn Southeast Asia
05.2020 - 11.2021
Bachelor of Business - Marketing
Monash University
References
References available on request.
Interests
Football, Travel, Gym