Karina Soh

• Advised and informed prospective clients on current market activities and conditions.
• Provided expert advice on property values, guiding clients to make informed decisions when buying or selling homes as part of their asset progression journey.
• Delivered exceptional customer service by addressing client concerns promptly and professionally throughout the entire transaction process.
• Leveraged social media platforms and online marketing strategies to increase property visibility and attract potential buyers.
• Increased property sales by effectively marketing listings and utilizing strong negotiation skills.
• Achieved PropNex's Gold Achiever Award for the month of July 2024; less than two months in the industry.

• Set up a retail shop for business operation within the restricted Singapore Police Force camp
• Negotiated bulk order deals with internal customers & external suppliers
• Responsible for all sourcing and purchasing of goods and inventory, locally and overseas
• Managed cash flow, inventory turns, demand & supply forecasts
• Managed an average sales turnover of SGD200K per year
• Developed promotional campaigns to drive sales turnover & achieve higher inventory turns
• Managed sales and expenses to ensure business profitability and efficiency
• Ensured delivery timelines were met & achieved customer satisfaction

• Headed FP&A team, Contracts & Risk Management team, Credit team and supported local IT team (FTE : 13)
• Mentored and developed finance team members, fostering a high-performance culture
• Managed all accounting, planning and forecasting analysis to support BE Singapore in achieving strategic and financial objectives
• Developed close collaboration with GM and LoBs to drive financial KPIs and forecast accuracy; achieved actuals less than 0.5% deviation from forecast
• Partnered LoBs on business outlook, pipelines/market opportunities to drive financial results
• Strengthened business decision-making with accurate and timely financial reports to all key stakeholders
• Enhanced profitability through comprehensive revenue analysis and pricing optimization strategies
• Supervised accurate, efficient, and compliant completion of monthly financial reporting packages
• Reviewed and assessed customers' credit worthiness for credit terms
• Active involvement in the FY11 Compliance Audit
• Close collaboration and support given to Financial Controller on GBS deployment (shared services)
• Revamped financial systems, automating manual processes for increased efficiency in daily operations

• Managed financial consolidation activities for Asia Pacific region
• Collaborated with World Wide (WW) Accounting & Finance teams on management reporting & quarterly results
• Led region change management process in rolling forecast requirements
• Developed models & streamlined processes in cost allocation across Asia Pacific region
• Led and guided the Shared Services (SSC) team in performing allocation tasks
• Partnered FCs on the reviews of monthly Asia P/L and B/S results during month-end close
• Partnered BUs in strategizing business developments/retail doors opening and/or closing
• Partnered Operations team in streamlining processes for operations efficiency and overall financial benefits
• Write-up of Asia Monthly Business Review memo for submission to Senior management & WW teams
• Responsible for Quarterly Business Review presentation deck to Senior management & WW teams
• Overall in-charged of budgeting cycle and long-range planning activities

Achievement:

Apr 2010 - Promoted to FP&A Manager (Asia Pacific)

• Key regional point of contact for financial system upgrade from Hyperion Enterprise to Hyperion Financial Management (HFM) System
• Structured the whole of Asia reporting entities hierarchy in HFM
• Trained finance teams across Asia in HFM
• Managed Yr 2009 budget cuts & monthly forecast process with business lines
• Led the monthly forecast process and variance analysis
• Provided variance analysis for both P/L and B/S to Senior Management
• Carried out Long-Range Plan on China business on behalf of China Finance
• Collaborated with both the Wholesale and Retail business units on sales planning/expectations, demand forecast and advising exposures/opportunities to Management

• Partnered Regional/Product line managers to enhance financial knowledge for better business results
• Partnered GVP Finance and Regional Heads to ensure that Group adheres to applicable financial practices for effectiveness
• Influenced global finance agenda to implement leading edge practices
• Produced accurate & complete financial reports/info for mgmt
• Prepared Board papers & presented to Board of Directors quarterly
• Produced & analysed regional/product budget for biz planning & Group's growth
• Referenced input from financial perspective for biz devt. Provided tax analysis & financial/economic modelling input for Group's optimal returns
• Partnered GVP & Senior Management of Shipmanagement BU in India entity setup

• Led 12 Asia subsidiaries in consolidating financial data for US Corp office
• Managed monthly forecast & variance analysis
• Provided margins analysis, capital expenditure cost-benefit analysis & monthly mgmt reports
• Close collaboration with Wholesale and Retail functions on sales planning, forecasts
• Provided financial modelling analysis for Asia's retail stores/shops
• Led countries in the entire Budgeting cycle/process for Yr 2007/08
• Lead the Long-Range Plan process
• Seconded to Japan office, trained Finance team & stabilized processes (approx. 9 months as Acting Japan FC)
• Provided support in solving systems issues (ie. Hyperion Enterprise and SAP)

• Oversaw financial planning & analysis of China projects, incl. revenue, cost, SG&A & B/S KPIs
• Consolidated China entities reporting to Group's policy
• Performed monthly, quarterly & annual forecasts
• Prepared yield analysis & business plans, identified opportunities & set up internal controls
• Developed budgets, forecasts, business plans and cost estimates
• Identified opportunities, problems & performance exposures to financial operating plans with analysis of causes
• Preparation and presentation of management reports to Group CFO, China CFO and BU Directors
• Regular business reviews with Project Managers/Directors on projects financials progress
• Regular business trips to China and close interlocks with China Finance team on all aspects of china project's status
• Set up internal controls for audit purposes
• Led Accounts Payable (AP) team
• Developed internal controls/process flows within AP and SLAs with other departments
• Participated in the implementation of Oracle ERP System

Achievement:

Awarded with Hyflux's Stock Options by Group CFO for the active involvement in the roll-out of the ERP system in China office and the development of Cost Allocation process across all entities within Hyflux Group.

• Oversaw financial planning & analysis of Revenue, GP & PTI for Software businesses (Lotus, Websphere, Tivoli, Rational & Information Management)
• Consolidated financial data
• Performed monthly, quarterly & annual forecasts
• Developed budgets, forecasts, plans & cost estimates
• Structured accounting data to develop variance analysis to budgets, forecasts, business plans, cost estimates and any other financial related data
• Identified opportunities, problems and performance exposures to financial operating plans with analysis of causes
• Preparation and presentation of management reports to SWG GM, Financial Controller and AP Finance
• Regular business reviews with Asia Pacific Finance team and Operations team

Achievements:
Promoted to Staff Financial Analyst.

Received the “BRAVO AWARD” from Regional FC for excellent work performance/dedication & the ability to troubleshoot budget issues within a very challenging timeline

• Led financial planning & analysis of ASEAN AR measurements
• Performed monthly/quarterly/annual forecasting of DSO & Delinquency
• Drove countries to achieve targets & budget prep/review
• Identified opportunities, risks & growth; presented mgmt reports
• Prepared/presented management reports to FC and AP Finance
• Evaluated/reviewed process performances and data reporting mechanism in ASEAN region
• Monthly business review with Asia Pacific Finance team
• Liaison with both Internal and External Auditors

Achievement:

Awarded with IBM's stock options by AP Controller for leadership abilities and initiated new processes across ASEAN region which resulted in ASEAN region being the best performer consecutively for 3 quarters.

• Oversaw financial planning & analysis of Revenue & Expense for 4 sectors (Industrial, Communications, Distribution & Financial Services)
• Performed monthly, quarterly and annual forecasts
• Conducted yield analysis & budget preparations/reviews
• Identified opportunities, risks & growth; presented mgmt reports
• Prepared/presented management reports to ASEAN Sector GMs
• Monthly business reviews with all Sector GMs to drive pipelines/backlog
• Quarterly resource utilisation reviews and recommendation of business structure

• Led financial planning & analysis of Revenue/Cost & Expense for Global Services Projects (Business Consulting Services)
• Performed monthly, quarterly & annual forecasts
• Conducted yield analysis & budget preparations/reviews
• Identified opportunities, risks & growth; presented mgmt reports & monthly reviews; analyzed balance sheet
• Monthly business review with all Project Managers

Achievement:

Received a Recognition Award for leading the development of process flows for the different BUs during the Corporate Audit exercise and achieved a "Satisfactory" rating in the audit.