KAREN MONG
Singapore
Summary
Helping Companies Tell their Brand Stories | Partnerships | Media and Event Sales and Marketing | Team Leadership | Business Development | Fundraising and Advancement
Results-driven professional with extensive experience in leadership and strategic oversight. Adept at driving organizational success through effective team collaboration and dynamic problem-solving. Recognized for adaptability and keen focus on achieving objectives.
Overview
26
26
years of professional experience
1
1
Certification
Work History
Associate Director, Office of Advancement
Singapore Management University
06.2024 - Current
- Cultivation of gifts with a portfolio individual donors, corporations, and foundations.
- Strategic consultation with stakeholders across schools, centers of excellence like Urban Institute, UOB-SMU Asian Enterprises Institute, Singapore Green Finance Centre for funding renewals and donor relationship building
- Breakthroughs include securing a $3.5 million gift with Kwan Im Thong Hood Cho Temple within 4 months of cultivation
Director APAC Partnerships
TIME
01.2021 - 03.2024
- Marketing partnerships across multiple platforms on TIME
- Markets coverage include Singapore, Philippines, Thailand, Greater China based in Singapore
- Active clients include the Singapore Economic Development Board, Singapore Airlines, Government Ministries in SEA and HONOR Mobile Phones China
- Breakthroughs:
- Exclusive publisher to work with Ministry of Finance Philippines to produce a branded video panel discussion at COP26 on Green Financing and Sustainability with media distribution on print, digital and social platforms
- Exclusive Branded Content Country report on print and digital with Bangladesh
- Multiyear event partnership with Singapore EDB for TIME 100 Impact at Singapore Grand Prix on print, digital and social platforms for earned and paid media
- Custom brand video content for HONOR’s CEO Keynote at IFA Germany 2023 - Unfold Tomorrow
- Chino Watch - Multi Year partnership with China Daily
Executive Director
Fortune Media Group
01.2019 - 09.2020
- Commercial partnerships across multiple platforms
- Market coverage includes the Middle East, India and SEA based in Singapore with government agencies and MNCs
- Breakthroughs:
- Fortune Brainstorm Design partnership with Singapore EDB and Design Council Singapore
Executive Director
Meredith Corporation
02.2018 - 12.2018
- Corporate sales of multi-brands under Meredith Corporation for the South East Asia Market, based in Singapore
- Breakthroughs:
- Created a new event product called Brainstorm Design and concluded a multi-year, multi-brand partnership of TIME, Fortune and Wallpaper with the Singapore Government for three years
Executive Director of Corporate Sales & Marketing
Time Inc
06.2016 - 01.2018
- Brand consultant for South East Asia clients for global media brands like TIME, Fortune, Wallpaper, Sports Illustrated, Travel+Leisure, People, Health, Food&Wine for print, digital and events
- Top clients include Singapore Air, Singapore Tourism Board, DBS Bank, UOB Bank
Regional Sales Director
Time Inc
04.2015 - 05.2016
- Brand consultant for TIME and Fortune covering SEA market
- Largest clients include tourism agencies and airlines from SEA
Senior Advertising Manager
TIME and FORTUNE
01.2010 - 03.2015
- Brand consultant for the Asia office covering Singapore based clients
- Top clients include Sony, Samsung, DHL, HP, Singapore Tourism Board, Singapore Airlines
Director
Fox Networks Group Asia
09.2007 - 12.2009
- Advertising sales solutions for National Geographic Channel for Singapore based clients like Sony, DHL, Singapore Tourism Board, Singapore Airlines
- Breakthroughs:
- Exclusive win from Discovery for Singapore Airlines
- Branded content partnership with National Geographic Explorer
- Branded Content for Transitions photochromic lenses for broadcast on NGC
- LG HD TV Campaign with National Geographic
Assistant Vice President
MediaCorp Channel News Asia (CNA)
01.1999 - 08.2007
- Multiplatform TV, Print, Radio, Digital Sales solutions with team targets of 20MM
- Key clients from the property, education, beauty categories in Singapore
- Breakthroughs:
- SG Global Property Branding Campaign
- Lee Kuan Yew Global Business Plan with Singapore Management University Media Partnership
- IDD008 International Call Brand Campaign for StarHub on Channel News Asia
- Japan Hour belt sponsorship with Sumitomo Corporation
Education
BA - Marketing & Management
Monash University
01.1999
Skills
- Hard Skills
- Project Management, Microsoft Office, Sales Presentations, Media and Event Product Knowledge, Communication and Persuasion, Active listening, Conflict Resolution
- Soft Skills
- Demonstrates integrity
References
- Yvonne, Tay, Director, Social Impact, yvonnetay@temasektrust.org.sg, Temasek Trust, Reported to Yvonne at National Geographic Asia from 2007-2009, 28 Orchard Road, Singapore, 238832
- Melvin, Yong, Senior Director, melvinyong8@gmail.com, +65 97899848, Singtel, Colleagues with Melvin at Channel NewsAsia from 1999-2003, 31 Exeter Road, Comcentre, Singapore, 239732
Hobbies and Interests
Music creator and live broadcaster on WeSing – a Tencent music app, Social Media Manager for WeSing Club for FB Users
Certification
Certificate in Philanthropy and
Social Impact, Wealth Management Institute Singapore
[IBF Programme Code: TGS-2024045369]
Timeline
Associate Director, Office of Advancement
Singapore Management University
06.2024 - Current
Director APAC Partnerships
TIME
01.2021 - 03.2024
Executive Director
Fortune Media Group
01.2019 - 09.2020
Executive Director
Meredith Corporation
02.2018 - 12.2018
Executive Director of Corporate Sales & Marketing
Time Inc
06.2016 - 01.2018
Regional Sales Director
Time Inc
04.2015 - 05.2016
Senior Advertising Manager
TIME and FORTUNE
01.2010 - 03.2015
Director
Fox Networks Group Asia
09.2007 - 12.2009
Assistant Vice President
MediaCorp Channel News Asia (CNA)
01.1999 - 08.2007
BA - Marketing & Management
Monash University
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