Kannigah Franklin Miranda
(Jessica Miranda)
Summary
With over 30 years of experience in the Direct Response
Television (DRTV) industry and 16 years of living and working
abroad, I bring a wealth of expertise in sales, sourcing, and
marketing management. My true passion lies in cultivating
strong, strategic partnerships that drive success for my clients
and stakeholders alike. I am known for my ability to foster
strong relationships.
My dedication to teamwork and excellence in the media
industry has consistently delivered outstanding outcomes.
I am excited to leverage my extensive international experience
garnered from living and working abroad for over 16 years, and
industry knowledge, along with a strong commitment to
client-centric excellence, to foster partnerships that create
mutual success in the dynamic performance driven, DRTV landscape.
Overview
2025
2025
years of professional experience
3
3
Certifications
Work History
International Sales & Sourcing
Responze TV International
7 2020 - Current
- Company Overview: Specializing in manufacturing, distributing, and marketing innovative products for global customers across DRTV, Home Shopping, Catalog, Internet, Mailing Order, and Retail
- Global Product Launches: Successfully introduced innovative products across diverse markets in Asia Pacific, Europe, Africa, South America, and North America through DRTV and online platforms
- Infomercial Development: Authored compelling infomercials and collaborated with producers to ensure high-quality content that resonates with target audiences
- Client Relationship Management: Fostered and maintained strong client relationships through regular meetings and participation in global trade shows, enhancing brand presence and customer loyalty
- Specializing in manufacturing, distributing, and marketing innovative products for global customers across DRTV, Home Shopping, Catalog, Internet, Mailing Order, and Retail
Global Sourcing
JML Singapore
07.2020 - Current
- Company Overview: One of the UK’s leading brands in retail screen promotions and TV home shopping
- Supplier Collaboration: Partnered with international DRTV suppliers to curate products suitable for the Singapore market, aligning with local consumer preferences
- Quality Assurance: Implemented rigorous testing and quality control processes to ensure product excellence prior to market introduction
- Cross-Functional Teamwork: Collaborated with local teams across TV, Retail, Online, and Wholesale divisions to source and introduce products that meet diverse market needs
- Supplier Relationship Management: Established and maintained robust supplier relationships, enhancing procurement efficiency and product quality
- One of the UK’s leading brands in retail screen promotions and TV home shopping
DRTV Regional Manager
Industex S.L.
08.2005 - 05.2020
- Company Overview: Leading player in global Direct Response Marketing and Distribution with an extensive network of distributors
- Business Expansion: Expanded the Asia Pacific market by developing key accounts and identifying new market opportunities
- Sales Management: Oversaw sales operations in Western Europe and Canada, driving growth and market penetration
- International Operations: Contributed to establishing operations in Japan, playing a key role in market entry strategies
- Product Launches: Managed development and approval of marketing materials and packaging, ensuring successful product launches across TV and retail platforms
- Leading player in global Direct Response Marketing and Distribution with an extensive network of distributors
E-Solutions Manager
ISA Design
12.2004 - 03.2005
- Assisted with commercial e-solutions databases and websites, building and maintaining client relationships
Self Employed
02.2003 - 11.2004
- Conducted comprehensive market research in the DRTV field, identifying trends leading to successful product launches
- Sourced and facilitated the import of DRTV products for Korean companies, enhancing their market presence in Europe
Senior Executive & Group Marketing/Sourcing
Pacific Media Global Sourcing
07.2000 - 01.2003
- Company Overview: Parent company of DRTV entity TV Media Holdings, listed on the London Stock Exchange
- Sourcing & Procurement Leadership: Managed sourcing initiatives for TV Media Holdings, ensuring alignment with market demands
- Executive Reporting: Reported directly to the US CEO on product sourcing strategies, pricing, and market positioning
- Product Development: Spearheaded development of proprietary products, enhancing brand differentiation
- Global Trade Engagement: Attended international trade shows to promote products, gather market intelligence, and foster client relationships
- Parent company of DRTV entity TV Media Holdings, listed on the London Stock Exchange
Sourcing & Procurement Executive
TV Media Holdings
02.1994 - 07.2000
- Orchestrated seamless integration between regional teams in Singapore and international counterparts in the USA, enhancing global market access
- Cultivated strategic relationships, focusing on exceptional service to ensure unwavering client satisfaction
- Successfully navigated complex negotiations to secure product sales and show rights, enhancing revenue streams
Senior Telemarketing Officer
TV Media Holdings
02.1994 - 04.1997
- Directed call center operations, optimising daily performance and improving client retention and satisfaction
- Trained and mentored 5 junior telemarketers, fostering a culture of continuous improvement and professional growth
- Proactively addressed customer complaints, collaborating closely with the customer service team to ensure a positive client experience
Education
Diploma in Travel And Tourism
Louis Preston School
Singapore 04.2001 -
GCE O Level
Riverside Secondary School
Singapore01-1992
Skills
Sales Strategy Development
Client Relationship Management
Global Sourcing & Procurement
Market Analysis & Research
Product Development & Launch
Infomercial Production
Cross-Cultural Communication
Quality Assurance & Control
Negotiation & Contract Management
Team Leadership & Development
International Travel
Certification
Artificial Intelligence (AI) Masterclass
References
Available upon request
Timeline
Artificial Intelligence (AI) Masterclass
10-2024
Global Sourcing
JML Singapore
07.2020 - Current
DRTV Regional Manager
Industex S.L.
08.2005 - 05.2020
E-Solutions Manager
ISA Design
12.2004 - 03.2005
Self Employed
02.2003 - 11.2004
Diploma in Travel And Tourism
Louis Preston School
04.2001 -
Cargo Handling & Shipping
07-2000
Senior Executive & Group Marketing/Sourcing
Pacific Media Global Sourcing
07.2000 - 01.2003
Sourcing & Procurement Executive
TV Media Holdings
02.1994 - 07.2000
Senior Telemarketing Officer
TV Media Holdings
02.1994 - 04.1997
Computer Literacy
06-1990
International Sales & Sourcing
Responze TV International
7 2020 - Current
GCE O Level
Riverside Secondary School