Summary
Overview
Work History
Education
Skills
Certification
References
Timeline
Generic

Kannigah Franklin Miranda

(Jessica Miranda)

Summary

With over 30 years of experience in the Direct Response
Television (DRTV) industry and 16 years of living and working
abroad, I bring a wealth of expertise in sales, sourcing, and
marketing management. My true passion lies in cultivating
strong, strategic partnerships that drive success for my clients
and stakeholders alike. I am known for my ability to foster
strong relationships.
My dedication to teamwork and excellence in the media
industry has consistently delivered outstanding outcomes.
I am excited to leverage my extensive international experience
garnered from living and working abroad for over 16 years, and
industry knowledge, along with a strong commitment to
client-centric excellence, to foster partnerships that create
mutual success in the dynamic performance driven, DRTV landscape.

Overview

2025
2025
years of professional experience
3
3
Certifications

Work History

International Sales & Sourcing

Responze TV International
7 2020 - Current
  • Company Overview: Specializing in manufacturing, distributing, and marketing innovative products for global customers across DRTV, Home Shopping, Catalog, Internet, Mailing Order, and Retail
  • Global Product Launches: Successfully introduced innovative products across diverse markets in Asia Pacific, Europe, Africa, South America, and North America through DRTV and online platforms
  • Infomercial Development: Authored compelling infomercials and collaborated with producers to ensure high-quality content that resonates with target audiences
  • Client Relationship Management: Fostered and maintained strong client relationships through regular meetings and participation in global trade shows, enhancing brand presence and customer loyalty
  • Specializing in manufacturing, distributing, and marketing innovative products for global customers across DRTV, Home Shopping, Catalog, Internet, Mailing Order, and Retail

Global Sourcing

JML Singapore
07.2020 - Current
  • Company Overview: One of the UK’s leading brands in retail screen promotions and TV home shopping
  • Supplier Collaboration: Partnered with international DRTV suppliers to curate products suitable for the Singapore market, aligning with local consumer preferences
  • Quality Assurance: Implemented rigorous testing and quality control processes to ensure product excellence prior to market introduction
  • Cross-Functional Teamwork: Collaborated with local teams across TV, Retail, Online, and Wholesale divisions to source and introduce products that meet diverse market needs
  • Supplier Relationship Management: Established and maintained robust supplier relationships, enhancing procurement efficiency and product quality
  • One of the UK’s leading brands in retail screen promotions and TV home shopping

DRTV Regional Manager

Industex S.L.
08.2005 - 05.2020
  • Company Overview: Leading player in global Direct Response Marketing and Distribution with an extensive network of distributors
  • Business Expansion: Expanded the Asia Pacific market by developing key accounts and identifying new market opportunities
  • Sales Management: Oversaw sales operations in Western Europe and Canada, driving growth and market penetration
  • International Operations: Contributed to establishing operations in Japan, playing a key role in market entry strategies
  • Product Launches: Managed development and approval of marketing materials and packaging, ensuring successful product launches across TV and retail platforms
  • Leading player in global Direct Response Marketing and Distribution with an extensive network of distributors

E-Solutions Manager

ISA Design
12.2004 - 03.2005
  • Assisted with commercial e-solutions databases and websites, building and maintaining client relationships

Self Employed

02.2003 - 11.2004
  • Conducted comprehensive market research in the DRTV field, identifying trends leading to successful product launches
  • Sourced and facilitated the import of DRTV products for Korean companies, enhancing their market presence in Europe

Senior Executive & Group Marketing/Sourcing

Pacific Media Global Sourcing
07.2000 - 01.2003
  • Company Overview: Parent company of DRTV entity TV Media Holdings, listed on the London Stock Exchange
  • Sourcing & Procurement Leadership: Managed sourcing initiatives for TV Media Holdings, ensuring alignment with market demands
  • Executive Reporting: Reported directly to the US CEO on product sourcing strategies, pricing, and market positioning
  • Product Development: Spearheaded development of proprietary products, enhancing brand differentiation
  • Global Trade Engagement: Attended international trade shows to promote products, gather market intelligence, and foster client relationships
  • Parent company of DRTV entity TV Media Holdings, listed on the London Stock Exchange

Sourcing & Procurement Executive

TV Media Holdings
02.1994 - 07.2000
  • Orchestrated seamless integration between regional teams in Singapore and international counterparts in the USA, enhancing global market access
  • Cultivated strategic relationships, focusing on exceptional service to ensure unwavering client satisfaction
  • Successfully navigated complex negotiations to secure product sales and show rights, enhancing revenue streams

Senior Telemarketing Officer

TV Media Holdings
02.1994 - 04.1997
  • Directed call center operations, optimising daily performance and improving client retention and satisfaction
  • Trained and mentored 5 junior telemarketers, fostering a culture of continuous improvement and professional growth
  • Proactively addressed customer complaints, collaborating closely with the customer service team to ensure a positive client experience

Education

Diploma in Travel And Tourism

Louis Preston School
Singapore
04.2001 -

GCE O Level

Riverside Secondary School
Singapore
01-1992

Skills

Sales Strategy Development

Certification

Artificial Intelligence (AI) Masterclass

References

Available upon request

Timeline

Artificial Intelligence (AI) Masterclass

10-2024

Global Sourcing

JML Singapore
07.2020 - Current

DRTV Regional Manager

Industex S.L.
08.2005 - 05.2020

E-Solutions Manager

ISA Design
12.2004 - 03.2005

Self Employed

02.2003 - 11.2004

Diploma in Travel And Tourism

Louis Preston School
04.2001 -

Cargo Handling & Shipping

07-2000

Senior Executive & Group Marketing/Sourcing

Pacific Media Global Sourcing
07.2000 - 01.2003

Sourcing & Procurement Executive

TV Media Holdings
02.1994 - 07.2000

Senior Telemarketing Officer

TV Media Holdings
02.1994 - 04.1997

Computer Literacy

06-1990

International Sales & Sourcing

Responze TV International
7 2020 - Current

GCE O Level

Riverside Secondary School

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Kannigah Franklin Miranda(Jessica Miranda)