Kai Yang Wong
Singapore
Summary
Highly ambitious Digital Marketer and Advertiser with background in sales, marketing and advertising. Expertise in market analysis, forecasting and client needs assessments. Bringing more than 3 years of experience in the industry. Seek to devote excellent customer service, strategic planning and team leadership abilities to dynamic, growth-oriented position. Fluent in english and mandarin. Results-oriented and accomplished advertising professional with solid understanding of the marketing and advertising industry and customer habits. Forward-thinking and resourceful with superior work ethic and good leadership, problem-solving and project management abilities.
Overview
3
3
years of professional experience
Work History
Social Media Marketer/Advertiser Account Representative
StellarSpace Marketing Agency
08.2020 - Current
- Participated in brainstorming sessions to generate creative ideas for campaigns.
- Responded to inquiries and engaged with followers to build community and support customer engagement.
- Strategized and developed video content for client's website and social media publications.
- Managed paid social media advertising campaigns to reach and engage target audiences.
- Researched current trends and best practices to develop innovative and impactful campaigns.
- Researched and identified new opportunities for increasing company's social media presence.
- Trafficked advertisements to target audience using specific algorithms for focused exposure.
- Built relationships with industry influencers to increase brand awareness and engagement.
- Reviewed analytics to identify opportunities for improvement and develop strategies to maximize results.
- Created content strategies for digital media.
- A-B tested ad campaigns to optimize performance and drive improved ROI.
- Conducted market research and competitor analysis to inform search marketing strategies.
- Helped clients develop website portals and social media pages to promote businesses.
- Collaborated with sales, product management, and web development teams to create specific marketing campaigns across multiple platforms.
Education
Bachelor of Business - Marketing & Web Communications
Murdoch University
09.2020
Skills
- Promotions and Incentives
- Viral Trends Understanding
- Upselling
- Directory Searches
- Campaign Performance Analysis
- Competitor Research
- Digital Marketing Proficiency
- Social Media Skills
- Campaign Implementation
- Marketing and Advertising
- Manage Advertising
- Building Advertisements
- Advertising Campaigns
- Photo Editing
Timeline
Social Media Marketer/Advertiser Account Representative
StellarSpace Marketing Agency
08.2020 - Current
Bachelor of Business - Marketing & Web Communications
Murdoch University
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