Kai Xuan Lau
Summary
Drawing from a year's experience in the dynamic worlds of agencies and F&B, I step into the role of a Creative Director while also effectively managing social media strategies. My journey showcases a knack for conceptualizing and executing innovative marketing campaigns that align seamlessly with both client objectives and overall business goals. Rooted in a collaborative approach, I blend creative skills with leadership abilities across design, copywriting, photography, and social media marketing. My passion lies in leveraging creativity and social media as problem-solving tools, creating bridges to connect businesses with their audiences in a meaningful way.
Overview
6
6
years of professional experience
1
1
Certification
Work History
Managing Director
Pasaring Creative Marketing Agency
09.2023 - Current
- Oversaw operations and provided corrective feedback to achieve daily and long-term goals.
- Monitored office workflow and administrative processes to keep operations running smoothly.
- Introduced new methods, practices, and systems to reduce turnaround time.
- Worked closely with organizational leadership and board of directors to guide operational strategy.
- Implemented process improvement to shape organizational culture, optimize procedures for higher efficiency and help company evolve and grow.
- Led development of comprehensive business plan to maximize profitability and company performance.
- Led change and transformation across business areas to deliver benefits and align company resources.
- Performed statistical analyses to gather data for operational and forecast team needs.
- Expanded market presence through successful negotiation of key partnerships and acquisitions.
- Promoted a culture of continuous learning by investing in employee development programs and resources.
- Oversaw complex negotiations with suppliers/vendors for favorable contract terms that led to cost savings.
- Interacted well with customers to build connections and nurture relationships.
- Managed purchasing, sales, marketing and customer account operations efficiently.
Creative Director
Pasaring Creative Marketing Agency
01.2023 - 09.2023
- As a Creative Director at Pasaring Creative Marketing Agency, I am responsible for leading the creative development process from concept to execution for our clients
- This includes creating presentations, mood boards, and prototypes to bring ideas to life
- I work closely with the account team to understand our clients' business goals and develop creative strategies that align with those objectives
- I also manage a talented team of designers, copywriters, and other creative professionals, providing guidance and direction as needed to ensure that all of our work is on-brand, on-strategy, and of the highest quality
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- I am committed to staying up-to-date on industry trends and best practices, and bringing new ideas and approaches to the team
- I am excited to be a part of Pasaring Creative Marketing Agency and contribute to the success of our clients.
- Designed innovative creative strategies to raise brand awareness and engagement for organization.
- Monitored industry trends to keep creative materials fresh and engaging.
Social Media Manager
Pasaring Creative Marketing Agency
01.2023 - 09.2023
- The Social Media Manager cum Photographer of Dough, I lead the creative vision of the products offered by Dough, Glyph and Runes
- Using mostly natural lighting, i am able to capture the beauty and essence of the food, not just within the lens but in our customers' hearts
- I am glad to be able to translate such delicacies into their best, as it should look as good as it tastes.
- Increased customer engagement through social media.
- Monitored online presence of company's brand to engage with users and strengthen customer relationships.
- Developed marketing content such as blogs, promotional materials, and advertisements for social media.
- Developed and managed content calendars for each platform to establish timely and relevant posts.
Brand Lead
Living Shrimply
08.2022 - 04.2023
- As the Brand Lead and Social Media Manager for Living Shrimply, I amresponsible for researching current benchmark trends and audiencepreferences to design and implement a social media strategy that aligns withthe business's goals
- My work involves setting specific objectives, reporting on
- ROI, and generating, editing, publishing, and sharing engaging content dailyon various social media platforms
- I work to ensure that Living Shrimply's brand is consistently representedacross all social media platforms, and I am responsible for communicatingwith followers, responding to queries in a timely manner, and monitoringcustomer reviews
- I also oversee the design of Living Shrimply's social mediaaccounts, including Instagram profile pictures and highlight covers, to maintaina cohesive brand image
- In addition to these responsibilities, I suggest and implement new features toincrease brand awareness, such as promotions and competitions.
Social Media Manager
Dough Coffee, Glyph Supply Co, Runes Coffee
12.2022 - 12.2022
- Increased customer engagement through social media.
- Monitored online presence of company's brand to engage with users and strengthen customer relationships.
- Developed marketing content such as blogs, promotional materials, and advertisements for social media.
- Developed and managed content calendars for each platform to establish timely and relevant posts.
Creative Designer
GRVTY Media
09.2022 - 11.2022
- Work on a wide range of projects and media, using various computer softwareto visualize and develop innovative graphic designs that meet business goals
- Obtain input from management, ensuring designs meet organizationalstandards and brand expectations, express ideas accurately, and representthe company or client appropriately
- Work independently and cooperatively on multiple projects with marketingteam, meeting deadlines and budget constraints, and scheduling projectimplementation based on workload, which may include five or moresimultaneous projects
- Examine existing processes, identifying flaws and creating solutions toimprove design capabilities
- Update and maintain internal databases of designs, photography, and video
- Chain
Creative Designer
Chain Debrief (GRVTY)
05.2022 - 11.2022
- Creating Web3 related 2D and 3D graphics for educational content
- Assist in creating physical and social media assets for advertising and content purposes
- Work on a wide range of 2D and 3D projects and media, using various computer software such as Adobe Photoshop and Adobe Illustrator to visualize and develop innovative graphic designs that meet business goals.
VFX Intern
So Drama! Entertainment
11.2019 - 02.2020
- Creating visual elements, effects, and animations using 3D modeling, texturing, and other techniques
- Conceptualizing and developing design ideas Page 3 of 4
- Analyzing 3D arts and graphics and suggesting improvements
- Developing 3D graphics inline with the industry standards
- Discussing project timelines and progress with clients
- Examining and troubleshooting any design issues
- Conducting in-depth research for upcoming projects
- Staying updated about the latest design trends
- Analyzed problems and worked with teams to develop solutions.
Freelance Photographer
Heimat Sterne
11.2017 - 12.2017
- Photographed product photographs for client and did image retouching to achieve their needs
- Shot their wine bottles as well as pizza-related items.
- Edited, toned, captioned, and uploaded photographs for publication.
- Photographed high-quality images for various print and digital projects.
Education
Diploma - Digital Visual Effects
Nanyang Polytechnic
05.2020
Skills
- Business Development
- Contract Administration
- Brand Management
- Strategic Partnerships
- Marketing Strategy
- Strategic Planning
- Client Relationships
- Account Management
- Partnership Development
- Project Management
- Deliverables Oversight
- Team Collaboration
- Operations Management
Certification
Build Wireframes and Low-FidelityPrototypesGraphic Design SpecializationStart the UX Design Process:Empathize, Define, and IdeateFoundations of User Experience(UX) Design
Additional Information
- Honors-AwardsDirectors' ListSingapore
Photography
Picking up a DSLR when i was 14, my passion for photography continued developing throughout the years. Guidance from Industry professionals allowed me to cultivate my own sense for photography and cultivate a sharp sense for space and design.
Timeline
Managing Director
Pasaring Creative Marketing Agency
09.2023 - Current
Creative Director
Pasaring Creative Marketing Agency
01.2023 - 09.2023
Social Media Manager
Pasaring Creative Marketing Agency
01.2023 - 09.2023
Social Media Manager
Dough Coffee, Glyph Supply Co, Runes Coffee
12.2022 - 12.2022
Creative Designer
GRVTY Media
09.2022 - 11.2022
Brand Lead
Living Shrimply
08.2022 - 04.2023
Creative Designer
Chain Debrief (GRVTY)
05.2022 - 11.2022
VFX Intern
So Drama! Entertainment
11.2019 - 02.2020
Freelance Photographer
Heimat Sterne
11.2017 - 12.2017
Diploma - Digital Visual Effects
Nanyang Polytechnic
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