Kai Feng Chua
Summary
Royal Melbourne Institute of Technology graduate with a strong background in managing relationships with internal and external stakeholders. Cheerful and ambitious individual with sharp attention to detail, enabling efficient issue identification and resolution. Quick learner and adaptable, minimizing disruptions to operations. Committed to continuous research across markets and domains to stay updated on emerging trends. Deliver consistently superior results by staying up to date on new technologies and trends.
Overview
4
4
years of professional experience
Work History
Senior E-Commerce Executive
Eu Yan Sang
02.2024 - Current
- Conducting keyword research and analysis to optimize paid campaigns.
- Creation, execution and management of multi-channel online promotions and Ad campaigns.
- Implement SEO & Paid Ad-Platform strategies to improve awareness, drive traffic to Brand for conversion.
- Contribute valuable ideas to support revenue growth, improve customers loyalty programs.
- Optimization of eCommerce content and Banner design to match brand guidelines and improve user experience.
Senior E-commerce Executive
DFI Retail Group
01.2023 - Current
- Manage Guardian’s portfolio on platforms including product upload, product updates, delisting, returns management, stock accuracy, and shop content creation and updates
- Generate sales by creating banners to convey promotions aligned with in-store and ensuring attractive deals, pricing, and promos are set up accurately
- Competitor monitoring and suggestions on improvements for an optimum customer experience
- Data analysis for the creation of Guardian promo code mechanics
- Creation of promo code banners
- Liaise with internal and external stakeholders for optimum campaign participation with maximum exposure and support
E-commerce Executive
William Sonoma, INC
06.2021 - 01.2023
- Prepare content for seasonal site builds which includes project management of content localization, and asset management
- Perform daily site maintenance activities including removing out-of-stock items, relaunching back-in-stock items, removing non-go forward SKUs, and maintaining rollover SKUs
- Management of upholstery PIPs and SKUs including daily maintenance for Canadian & and Australian SKUs shifting between dropship and stocked
- Build and maintain relationships based on thorough planning, timely and professional communication, and intelligent problem-solving with internal partners, and cross-functional resources
- Franchise Site Build & Data by ensuring data integrity and speed to site for Franchise partners by delivering accurate and timely web data for each new season for all Brands
Digital Executive
Singtel
08.2020 - 06.2021
- Research and Development on Digital Solutions
- Development and Evaluation of Client Feedback
- Identify and reach out to potential SME customers for the Digital Hub program
- Provide advice on relevant digital solutions/resources to address SME customers’ inquiries/challenges
- Educating and training SME customers on relevant solutions
- Handhold and manage the SME customers during the implementation process
- Conduct research in identified verticals to identify new prospects, evaluate SME potential digital solution gap and recommend suitable solutions accordingly
Education
Bachelor of Business Management -
Royal Melbourne Institute of Technology
01.2020
Diploma - Business Management
Nanyang Polytechnic
01.2016
Skills
- Proficient in English & Chinese
- E-commerce (B2B, B2C)
- Copy-writing
- Google Analytics
- Data Analysis
- Marketing Research
- SEO & SEM
Hobbies
Fitness and Music Enthusiast
Whether it’s breaking a sweat at the gym or jamming out to my favorite playlist, I find joy in the perfect harmony of movement and music. Exercising keeps me energized and focused, while music adds that extra boost to tackle challenges with a smile. From gym sessions set to upbeat tracks to discovering new genres, these passions keep life dynamic and inspire me to stay creative and motivated every day.
Timeline
Senior E-Commerce Executive
Eu Yan Sang
02.2024 - Current
Senior E-commerce Executive
DFI Retail Group
01.2023 - Current
E-commerce Executive
William Sonoma, INC
06.2021 - 01.2023
Digital Executive
Singtel
08.2020 - 06.2021
Diploma - Business Management
Nanyang Polytechnic
Bachelor of Business Management -
Royal Melbourne Institute of Technology
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