Fong Sheng Kai
Summary
Results-oriented achiever with proven ability to exceed targets and drive success in fast-paced environments. Combines strategic thinking with hands-on experience to deliver impactful solutions and enhance organizational performance.
Overview
6
6
years of professional experience
1
1
Certification
Work History
Senior Digital Marketing & Commercial Executive
Vulcan Shield Global
03.2024 - Current
- Lead marketing and commercial initiatives for advanced industrial materials, aligning branding, product positioning, and business development strategies with revenue objectives.
- Develop and execute integrated B2B marketing campaigns to support global market expansion and customer acquisition.
- Collaborate cross-functionally with sales, product, and leadership teams to translate technical product value into commercial messaging.
- Analyse market trends, competitor positioning, and customer insights to refine go-to-market strategy.
- Support international marketing initiatives including trade shows, product launches, and stakeholder engagement.
Digital Marketing Executive
Symple Marketing
04.2022 - 03.2024
- Executed performance marketing campaigns across multiple industries, generating 150+ qualified leads per month.
- Maintained SGD 50 CPA and 5% opt-in rate through structured A/B testing and campaign optimisation.
- Conducted product-market-fit research for new product launches.
- Interviewed 100+ candidates, hired and trained 3 team members.
- Developed campaign messaging and high-converting marketing angles for clients and in-house e-commerce brand.
Digital Marketing Specialist
H2 Hub, Aries Gold, Hoseiki, The Imperial Co
06.2021 - 04.2022
- Managed end-to-end digital marketing across 4 consumer brands.
- Designed conversion-optimised e-commerce landing pages achieving 2% add-to-cart rate for SGD 300 products.
- Implemented lifecycle marketing flows achieving 30% cart recovery rate via email and SMS automation.
- Reduced CPA by 50% through empathy-driven ad copywriting.
- Increased brand sales by 10% (H2 Hub) and 7% (Hoseiki).
Marketing Team Lead
Hyper Fame Digital
02.2020 - 06.2021
- Led and trained a team of digital marketers in campaign execution and conversion copywriting, establishing SOPs for scalable performance marketing.
- Managed 30+ concurrent campaigns, optimising funnels and sales processes using KPI-driven analysis.
- Presented automation tools and optimisation strategies to CEOs and marketing directors of SMEs.
- Crafted conversion-focused landing page and ad copy achieving 12% funnel opt-in rates and 5% acquisition rates.
- Delivered weekly funnel optimisation strategies backed by performance analytics.
Education
Bachelor's Degree - Business (Marketing)
RMIT University
01-2020
Diploma - Pharmaceutical Science
Republic Polytechnic
01-2015
Skills
- Project management
- Data analysis
- Effective Communication
- Copywriting
- Resourceful problem-solving
- Team management
- Sales funnel optimisation
- Google PPC
Certification
- Dekker's Product Marketing - MBA, Udemy
- Semrush SEO Crash Course with Brain Dean, Semrush Academy
Languages
English
Mandarin
Leadership Experience
- Digital Marketing Team Lead, Hyper Fame Digital, 09/01/20, 06/30/21
- Group Leader, RMIT, Digital Marketing, Strategic Marketing, Marketing Principles, Marketing Communication, Applied Brand Management, Buyer Behaviour, Service Quality
Timeline
Senior Digital Marketing & Commercial Executive
Vulcan Shield Global
03.2024 - Current
Digital Marketing Executive
Symple Marketing
04.2022 - 03.2024
Digital Marketing Specialist
H2 Hub, Aries Gold, Hoseiki, The Imperial Co
06.2021 - 04.2022
Marketing Team Lead
Hyper Fame Digital
02.2020 - 06.2021
Bachelor's Degree - Business (Marketing)
RMIT University
Diploma - Pharmaceutical Science
Republic Polytechnic